Other times, the brand new, revolutionary thing comes along, it’s fairly obvious to everyone that it’s going to be a BIG deal. (Think Internet. Everybody knew in the late 90′s that it was going to change the world.)

When that happens, hardly anybody makes a fortune. Instead there’s just this massive sea of chaos that’s all hype and no substance. (Remember?)

That’s Stage 1.

Stage 2 is, everyone gets disillusioned with it and takes their toys and goes home. Things calm down for awhile. (Think ‘Post-Dot-Com Crash.’)

Then in Stage 3, now that sanity has returned, the real practitioners go to work delivering real value. (Think ‘Pay Per Click.’)

Social media online is going through that exact same cycle. Social media is at stage 2.5 right now. The intense windstorm of nonsense is subsiding and the real players are beginning to emerge.

For broad social media strategy across all the various networks, I’d be hard pressed to name a more tuned-in, ruthlessly pragmatic specialist than Don Crowther. Don is releasing his Social Profit Landscape today and he’s assembled a series of outstanding video tutorials.

Today I’d like to encourage you to avail yourself of this resource. For 2 years, the buzz about social media was more annoying than your neighbor running his chainsaw on Sunday morning. Things are different now:

http://www.perrymarshall.com/socialmediavideos/