Try this 10 second Facebook experiment
Without sucking yourself into a big distraction (!!!), I’d like you to take TEN SECONDS and do a little experiment.
I want you to open a new tab in your browser, log into your Facebook account and look at whatever ads appear on the right side.
And ask yourself this question:
“How many of these ads hit my sweet spot? And how many of them are either mildly irrelevant or completely uninteresting?”
I think that for most people, less than 1 out of 3 ads are highly relevant.
If it’s true for you, it’s true also for your prospective customers. They could be seeing your ad and engaging with you instead of somebody else.
And that’s why, of all the places you can buy web traffic right now, Facebook Pay Per Click is generally the most “wild west”, the least competitive and the least expensive.
Bryan Todd and I are doing an extensive Facebook training and “Right Angle Marketing” session in London on September 12. On September 10, every single hot seat participant will have my personal assistance in re-inventing your hooks and marketing message, in a very small intimate setting.
It happens in 3 weeks – www.perrymarshall.com/ukvideo/
Perry Marshall
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.
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Gracias, muy cierto es como conocer donde y cuando publicitar esa es una clave importante
Those ad really don’t my attentions that much..
“TrafficColeman “Signing Off”
One other problem/opportunity… the one ad that is relevant to me professionally shows up every single freaking time… why? Because that advertiser is the only guy who took the time to drill down on me… So, I see his ad every single time I login… literally every time. By the time I’m done doing my facebook routine, I will have seen that ad. It’s been that way for 3 months.
It’s too broad a service to really be interesting to me, but it is about as relevant as you can get by facebook standards right now… and I see it 5-10 times per week and he pays nothing for it because I don’t click it… But, if I did get interested, 50/50 chance I’d just go to the facebook page or check out his site directly rather than wait around for the facebook ad and click it.
I usually see a bunch of ads which are no interest to me. That doesn’t mean that I should not advertise on FaceBook.
Actually it means you SHOULD advertise on FB!
Thanks for all that great stuff. I especially love your emails. Do you have some Facebook training at the present or in a near future please?
Coming soon – get on our list at http://www.isfacebookforme.com