Why Selling as you know it is dying a slow death
There’s nothing more scary in sales than mashing your foot down on the gas pedal, and feeling the clutch slip.
. . . then pressing harder and smelling the odor of your transmission starting to melt.
If your prospects smell a hint of desperation, it’s all over. They disengage more and more. The harder you chase them, the more they hide from you inside their Dilbert cubes.
In the spirit of the current age, nobody *thinks* they need a sales person telling them what to do. (Even if they DO need someone to tell them what to do. And let’s face it – some of them need to do what you’re telling them!)
As the economy toughens, it’s time re-think the way you sell in every medium you use, to attract and create new customers for life.
Ari Galper has a beautiful philosophy: “Get to the truth, not the sale.” It creates startlingly different results, and it makes it almost impossible to “burn out the clutch” with prospective customers. Because it’s all about pulling, not pushing. It’s congruent with the spirit of the age.
Ari’s warning to all sales professionals, business owners and entrepreneurs:
http://www.perrymarshall.com/salesbreakthrough/
(Be sure you optin so you can download Ari’s audio “7 Strategies For Making Selling Painless.” Read the part about his live event in November. I’m sending my staff & it’s going to be great.)
Perry
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.
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Hello Perry,
I wanted to thank you for providing the training and insights that have been valuable to me over the years via these emails, ebooks and courses I have purchased from you. It is refreshing to see how consistent you are and I admire that.
Thanks
One of the biggest sales breakthroughs for me came when I learned the difference between qualifying and disqualifying.
Now I no longer chase the sale, but rather, only spend my time with qualified prospects.
This way of thinking has also carried over into my personal life and how I think and perceive everything.
It has made a world of difference for me, to say the least.