Dr. Seuss on Niche Marketing
These Nutches have troubles, the biggest of which is
The fact there are many more Nutches than Nitches.
Each Nutch in a Nitch knows that some other Nutch
Would like to move into his Nitch very much.
So each Nutch in a Nitch has to watch that small Nitch
Or Nutches who haven’t got Nitches will snitch.
-From On Beyond Zebra, 1955
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.
Last 5 Posts by Perry
Bookmark, Share, and Receive Updates...
Get notified of new posts by RSS
or email.
or email.Posted by Perry on February 6th, 2009. Filed in Marketing Blog. Tagged as Dr. Seuss, niche marketing. Follow responses thru Comments RSS. Follow responses thru Comments RSS.
Love Dr. Suess, and so true that is.
PJ
I’m always amazed at how insightful Dr. Seuss was. I’ve seen Green Eggs And Ham used as a tool to teach sales skills. But now that I have children of my own, I’ve had a chance to read back through many that I haven’t touched in years. There’s really some great stuff hidden in those pages.
Great share, Perry. Thanks!
I remember “Cat in the Hat”, with “Thing1 and Thing2″ very vividly from my childhood, and have discovered much more Dr Seuss from reading to my smallest son Charlie in (what we Brits call) reception class (age 5 years).
I’d urge anyone interested to read “The Lorax” – it’s incredibly prophetic and a great story!
This is hilarious. Whenever I think of niche marketing this comes to mind!