Writing Ads: Bust out of a Rut
One of the most maddening things in marketing is knowing that if you could just get people to really understand what you do & sell, they would buy.
But you keep trying things and fall short. Maybe that means you spend $1.00 on traffic and you only get 50 cents back.
Frustrating! Sometimes it makes you wanna crawl out of your skin. Or grab somebody by the lapels and SHAKE ‘EM.
To solve this problem I invented a cool tool. You use it to dial in 16 different ways to present your message, easily generating thousands of possible hooks.
It’s called the Swiss Army Knife and the 16 blades lead you to just about every possible way to present your idea to someone, persuasively.
EXAMPLE: Blade # 2 is Visual / Auditory / Kinesthetic Language
Visual Verbs: Admire, Announce, Appear, Behold, Brighten, Clarify, Clear, Color, Conceal, Darken, Dim, Disguise, Elucidate, Espy, Examine, Expose…
Auditory Verbs: Applaud, Argue, Ask, Babble, Badmouth, Banter, Bark, Bawl, Bay, Belch, Bellow, Bemoan, Blare, Blat, Blather, Bleat, Blubber, Blurt, Boo, Boom, Bray, Burble, Burp, Buzz, Cackle…
Kinesthetic Verbs: Accelerate, Act, Adhere, Adorn, Advance, Align, Alter, Amble, Anoint, Approach, Arc, Arrange, Attach, Attack, Backhand, Backpedal, Backtrack, Bang, Barge, Bash…
Would a few colorful words like those spice up your copy???
On Friday November 19, the day before the Austin seminar, I’m doing a special “Swiss Army Knife” hot seat workshop. I’m taking a very small group of people and using this tool to uncover the emotional triggers and hot buttons of your customers.
You’ve never seen anything like this.
Most seminar “hot seats” meander aimlessly and have no structure. This will be the most structured, focused consultation you’ve ever gotten. It will amaze and surprise you.
or call (708)854-6226