Writing Ads: Bust out of a Rut

One of the most maddening things in marketing is knowing that if you could just get people to really understand what you do & sell, they would buy.

But you keep trying things and fall short. Maybe that means you spend $1.00 on traffic and you only get 50 cents back.

Frustrating! Sometimes it makes you wanna crawl out of your skin. Or grab somebody by the lapels and SHAKE ‘EM.

To solve this problem I invented a cool tool. You use it to dial in 16 different ways to present your message, easily generating thousands of possible hooks.

It’s called the Swiss Army Knife and the 16 blades lead you to just about every possible way to present your idea to someone, persuasively.

EXAMPLE: Blade # 2 is Visual / Auditory / Kinesthetic Language

Visual Verbs: Admire, Announce, Appear, Behold, Brighten, Clarify, Clear, Color, Conceal, Darken, Dim, Disguise, Elucidate, Espy, Examine, Expose…

Auditory Verbs: Applaud, Argue, Ask, Babble, Badmouth, Banter, Bark, Bawl, Bay, Belch, Bellow, Bemoan, Blare, Blat, Blather, Bleat, Blubber, Blurt, Boo, Boom, Bray, Burble, Burp, Buzz, Cackle…

Kinesthetic Verbs: Accelerate, Act, Adhere, Adorn, Advance, Align, Alter, Amble, Anoint, Approach, Arc, Arrange, Attach, Attack, Backhand, Backpedal, Backtrack, Bang, Barge, Bash…

Would a few colorful words like those spice up your copy???

On Friday November 19, the day before the Austin seminar, I’m doing a special “Swiss Army Knife” hot seat workshop. I’m taking a very small group of people and using this tool to uncover the emotional triggers and hot buttons of your customers.

You’ve never seen anything like this.

Most seminar “hot seats” meander aimlessly and have no structure. This will be the most structured, focused consultation you’ve ever gotten. It will amaze and surprise you.

You’ll walk away with an unprecedented level of clarity and ready-to-go ads that hit the jugular:


or call (708)854-6226

Perry Marshall

About the Author

Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."

He is referenced across the Internet and by The New York Times, The Washington Post, USA Today, the Chicago Tribune and Forbes Magazine.

Last 5 Posts by Perry

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Posted by Perry on November 2nd, 2010. Filed in Marketing Blog. Tagged as . Follow responses thru Comments RSS. Follow responses thru Comments RSS.

Comments on Writing Ads: Bust out of a Rut »

  • Julianne says:

    Hi Perry,
    I always get your emails, must have missed this one. Glad I came to your site.
    Thanks for sharing all this words, “The Swiss Army Knife”, I will start writing my articles with more of them.
    Thanks for all you contribute!

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