Customer’s house catches fire… now he needs some gurus
I got this email from a customer last week…
Hi Perry,
I’m Rob Spielman. I took one of your phenomenal Personal Coaching Classes a while back, and have tremendously capitalized not only on the personal info you yourself imparted upon us, but also that of all your great guests over the course of the classes.
Unfortunately, we had a small fire in our house recently, and all the notebooks where I kept all my Internet Marketing notes were a complete loss. Being an Internet Marketing person, and having been gathering this info for years, you can imagine how devastated I am.
So my question to you is… AND I COMPLETELY UNDERSTAND IF YOU JUST DON’T HAVE THE TIME TO DO THIS… could you possibly furnish me with a list of all the Internet Marketers from various forms of Internet Marketing whom you would consider to be gurus in their respective fields… meaning, those people of your caliber in their Internet Marketing expertise of choice. : ) And also any Blogs or Newsletters in each of these Internet Marketing disciplines listed below that you feel are imperative that I subscribe to.
I’m sorry, I know this is A LOT to ask, and again, if for WHATEVER reason you can’t do it, NO PROBLEM, AND NO NEED TO EXPLAIN.
But, if by the grace of God, you are able to provide me with at least one or two “Gurus,” whose work and opinions you highly respect, in each of these categories I would be grateful beyond words!!!
- Search Engine Marketing / SEM / PPC – Perry Marshall, of course! (Anyone else? …probably not!!!)
- Search Engine Optimization / SEO
- E-Mail Marketing
- Direct Response Marketing
- Direct Response Copywriting
- A/B Testing & Multivariate Testing
- Social Networking & New Media Marketing
- Website Development & Management
- Landing Page / Buy Page / Shopping Cart / Website / Optimization
- Tracking, Reporting & Analysis of Campaign Metrics & Website Analytics
And whether or not you are able to fulfill this request, I just appreciate you taking the time to read my e-mail. And, as I said, I immensely enjoyed and made use of my time spent in your Personal Coaching Class.You’re the Best! Thanks, for everything, Perry.
- Rob Spielman
***
Rob,
Very sorry you had a fire in your house. I hope everything in the house doesn’t stink!
What a great question. Without over-thinking this, real quick…
For Pay Per Click, I like Howie Jacobson www.askhowie.com. And Glenn Livingston’s materials / consulting for PPC www.LivingstonPPC.com are quite good.
Search Engine Optimization / SEO
E-Mail Marketing
Ken McCarthy www.thesystemseminar.com (I learned a lot just by watching what he does)
Dan Kennedy & Bill Glazer www.dankennedy.com
Direct Response Copywriting
John Carlton www.john-carlton.com & Bob Bly www.bly.com
Testing:
David Bullock www.davidbullock.com
Social Media:
Perry Belcher www.perrybelcher.com
Website development:
You’ll have to ask somebody else that question.
Landing pages:
Marketing Sherpa’s Landing Page Handbook www.landingpagehandbook.com; Mark Widawer’s landing page cash machine www.landingpagemachine.com
Google Analytics and Site Optimizer:
Timothy Seward and his crew at www.ROIrevolution.com
Best of success to you,
Perry Marshall
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.
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Thanks, Perry – honored to be on your short list
Interesting question for all of us – if we had to rescue our most important binders and books notes and journals from a fire (assuming (1) that the people, pets, passports and Frisbees had already been saved; and (2) that we couldn’t replace what had been lost), what would they be?
I don’t mean to turn Rob’s real and wrenching calamity into a parlor game – but given that he asked the question, my mind turned toward a way of learning from his experience.
Thanks for the expert info and their links. I really appreciate it.. !
Now something for Perry…
If you read as much online as I do, you want to check out http://www.zapreader.com It has helped me more than double my reading speed. Watch the video and try it yourself. I’m doing over 600/wpm now.
I have no affiliation with ZapReader, just wanted to contribute…
Thanks for your advice over the years Perry.
Raza Imam
http://www.SoftwareSweatshop.com
Hi Perry,
What about for conversion? In your latest post (as of March 2nd, 2009) you talk about the importance of conversion, and I hear you on that – so what books or materials would you recommend for that?
Thanks,
Mike
Conversion is a combination of copy and testing and landing pages. All those resources apply.
To that I would add Ari Galper’s http://www.chatwise.com as adding a significant dimension to those other tools.
Great, thanks Perry!