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	<title>Comments on: Customer&#8217;s house catches fire&#8230; now he needs some gurus</title>
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	<description>Use Google AdWords and the Power of Guerilla Marketing to Attract New Customers 24/7/365</description>
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<address class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal; text-align: center;"><strong>I got this email from a customer last week&#8230;</strong></address>
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<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal;"><span style="font-size: 10pt; font-family: arial,helvetica,sans-serif; color: #000000;">Hi Perry,</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal;"><span style="font-size: 10pt; font-family: arial,helvetica,sans-serif; color: #000000;">I&#8217;m Rob Spielman. I took one of your phenomenal Personal Coaching Classes a while back, and have tremendously capitalized not only on the personal info you yourself imparted upon us, but also that of all your great guests over the course of the classes.</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-line-height-alt: 8.9pt;"><span style="font-size: 10pt; font-family: arial,helvetica,sans-serif; color: #000000;">Unfortunately, we had a small fire in our house recently, and all the notebooks where I kept all my Internet Marketing notes were a complete loss. Being an Internet Marketing person, and having been gathering this info for years, you can imagine how devastated I am.</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-line-height-alt: 8.9pt;"><span style="font-size: 10pt; font-family: arial,helvetica,sans-serif; color: #000000;">So my question to you is&#8230; <em>AND I COMPLETELY UNDERSTAND IF YOU JUST DON&#8217;T HAVE THE TIME TO DO THIS</em>&#8230; could you possibly furnish me with a list of all the Internet Marketers from various forms of Internet Marketing whom you would consider to be gurus in their respective fields&#8230; meaning, those people of your caliber in their Internet Marketing expertise of choice. : )  And also any Blogs or Newsletters in each of these Internet Marketing disciplines listed below that you feel are imperative that I subscribe to.</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-line-height-alt: 8.9pt;"><span style="font-size: 10pt; font-family: arial,helvetica,sans-serif; color: #000000;">I&#8217;m sorry, I know this is A LOT to ask, and again, if for WHATEVER reason you can&#8217;t do it, NO PROBLEM, AND NO NEED TO EXPLAIN.</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-line-height-alt: 8.9pt;"><span style="font-size: 10pt; font-family: arial,helvetica,sans-serif; color: #000000;">But, if by the grace of God, you are able to provide me with at least one or two &#8220;Gurus,&#8221; whose work and opinions you highly respect, in each of these categories I would be grateful beyond words!!! </span></p>
<ul type="disc">
<li class="MsoNormal" style="margin: 0in 0in 10pt; color: black; line-height: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: arial,helvetica,sans-serif;">Search Engine Marketing / SEM / PPC &#8211; Perry Marshall, of course! (Anyone else? &#8230;probably not!!!)</span></li>
<li class="MsoNormal" style="margin: 0in 0in 10pt; color: black; line-height: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: arial,helvetica,sans-serif;">Search Engine Optimization / SEO </span></li>
<li class="MsoNormal" style="margin: 0in 0in 10pt; color: black; line-height: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: arial,helvetica,sans-serif;">E-Mail Marketing </span></li>
<li class="MsoNormal" style="margin: 0in 0in 10pt; color: black; line-height: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: arial,helvetica,sans-serif;">Direct Response Marketing </span></li>
<li class="MsoNormal" style="margin: 0in 0in 10pt; color: black; line-height: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: arial,helvetica,sans-serif;">Direct Response Copywriting </span></li>
<li class="MsoNormal" style="margin: 0in 0in 10pt; color: black; line-height: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: arial,helvetica,sans-serif;">A/B Testing &amp; Multivariate Testing </span></li>
<li class="MsoNormal" style="margin: 0in 0in 10pt; color: black; line-height: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: arial,helvetica,sans-serif;">Social Networking &amp; New Media Marketing </span></li>
<li class="MsoNormal" style="margin: 0in 0in 10pt; color: black; line-height: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: arial,helvetica,sans-serif;">Website Development &amp; Management </span></li>
<li class="MsoNormal" style="margin: 0in 0in 10pt; color: black; line-height: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: arial,helvetica,sans-serif;">Landing Page / Buy Page / Shopping Cart / Website / Optimization </span></li>
<li class="MsoNormal" style="margin: 0in 0in 10pt; color: black; line-height: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: arial,helvetica,sans-serif;">Tracking, Reporting &amp; Analysis of Campaign Metrics &amp; Website Analytics</span></li>
</ul>
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-line-height-alt: 8.9pt;"><span style="font-size: 10pt; font-family: arial,helvetica,sans-serif; color: #000000;">And whether or not you are able to fulfill this request, I just appreciate you taking the time to read my e-mail. And, as I said, I immensely enjoyed and made use of my time spent in your Personal Coaching Class.You&#8217;re the Best! Thanks, for everything, Perry.<br />
</span><span style="font-size: 10pt; font-family: arial,helvetica,sans-serif; color: #888888;"><br />
<span style="color: #000000;">- Rob Spielman</span></span>
</p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; line-height: normal;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: #000000;">Rob,</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt; line-height: normal;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: #000000;">Very sorry you had a fire in your house. I hope everything in the house doesn&#8217;t stink!</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-line-height-alt: 8.9pt;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: #000000;">What a great question. Without over-thinking this, real quick&#8230;</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-line-height-alt: 8.9pt;">
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-line-height-alt: 8.9pt;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: #000000;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-line-height-alt: 8.9pt;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: #000000;"><strong>For Pay Per Click,</strong> I like Howie Jacobson <a href="http://www.askhowie.com/" target="_blank"><span style="color: #0000ff;">www.askhowie.com</span></a>. And Glenn Livingston&#8217;s materials / consulting for PPC <a href="http://www.livingstonppc.com/" target="_blank"><span style="color: #0000ff;">www.LivingstonPPC.com</span></a> are quite good. </span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-line-height-alt: 8.9pt;"><strong><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: #000000;">Search Engine Optimization / SEO</span></strong></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-line-height-alt: 8.9pt;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: #000000;"><a href="http://www.planetocean.com/" target="_blank"><span style="color: #0000ff;">www.planetocean.com</span></a> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-line-height-alt: 8.9pt;"><strong><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: #000000;">E-Mail Marketing</span></strong></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-line-height-alt: 8.9pt;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: #000000;">Ken McCarthy <span style="color: #0000ff;"><a href="http://www.thesystemseminar.com">www.thesystemseminar.com</a> </span>(I learned a lot just by watching what he does)</span></p>
<div class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal;"><strong><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: #000000;">Direct Response Marketing</span></strong></div>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-line-height-alt: 8.9pt;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: #000000;">Dan Kennedy &amp; Bill Glazer <a href="http://www.dankennedy.com/" target="_blank"><span style="color: #0000ff;">www.dankennedy.com</span></a></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-line-height-alt: 8.9pt;"><strong><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: #000000;">Direct Response Copywriting</span></strong></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-line-height-alt: 8.9pt;"><span style="font-size: 10pt; font-family: verdana,geneva; color: #000000;">John Carlton <a href="http://www.john-carlton.com/" target="_blank"><span style="color: #0000ff;">www.john-carlton.com</span></a> &amp; Bob Bly <a href="http://www.bly.com/" target="_blank"><span style="color: #0000ff;">www.bly.com</span></a> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-line-height-alt: 8.9pt;"><span style="font-family: verdana,geneva;"><strong>Testing:</strong><br />
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-line-height-alt: 8.9pt;"><span style="font-size: 10pt; font-family: verdana,geneva; color: #000000;">David Bullock <a href="http://www.davidbullock.com">www.davidbullock.com</a></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-line-height-alt: 8.9pt;"><span style="font-family: verdana,geneva;"><strong>Social Media:</strong><br />
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-line-height-alt: 8.9pt;"><span style="font-size: small; font-family: verdana,geneva;">Perry Belcher </span><span style="font-family: verdana,geneva;"><a href="http://www.perrybelcher.com/" target="_blank"><span style="color: #0000ff;"><span style="font-size: small;">www.perrybelcher.com</span></span></a></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-line-height-alt: 8.9pt;"><span style="font-family: verdana,geneva;"><strong>Website development:</strong></span></p>
<p>You&#8217;ll have to ask somebody else that question.</p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-line-height-alt: 8.9pt;"><span style="font-size: 10pt; font-family: verdana,geneva; color: #000000;">Marketing Sherpa&#8217;s Landing Page Handbook <a href="http://www.landingpagehandbook.com/" target="_blank"><span style="color: #0000ff;">www.landingpagehandbook.com</span></a>; Mark Widawer&#8217;s landing page cash machine <a href="http://www.landingpagemachine.com/" target="_blank"><span style="color: #0000ff;">www.landingpagemachine.com</span></a></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-line-height-alt: 8.9pt;"><span style="font-family: verdana,geneva;"><strong>Google Analytics and Site Optimizer:</strong><br />
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<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal;"><span style="font-size: 10pt; font-family: verdana,geneva; color: #000000;">Timothy Seward and his crew at <a href="http://www.roirevolution.com/" target="_blank"><span style="color: #0000ff;">www.ROIrevolution.com</span></a></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal;"><span style="font-size: 10pt; font-family: verdana,geneva; color: #000000;">Best of success to you,<br />
</span><span style="font-size: 10pt; font-family: verdana,geneva; color: #888888;"><br />
<strong><span style="color: #000000;">Perry Marshall</span></strong></span>
</p>
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		<title>By: Mike</title>
		<link>http://www.perrymarshall.com/1350/gurus-needed/comment-page-1/#comment-1740</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Mon, 02 Mar 2009 18:56:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.perrymarshall.com/?p=1350#comment-1740</guid>
		<description>Great, thanks Perry!</description>
		<content:encoded><![CDATA[<p>Great, thanks Perry!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Perry</title>
		<link>http://www.perrymarshall.com/1350/gurus-needed/comment-page-1/#comment-1739</link>
		<dc:creator>Perry</dc:creator>
		<pubDate>Mon, 02 Mar 2009 18:51:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.perrymarshall.com/?p=1350#comment-1739</guid>
		<description>Conversion is a combination of copy and testing and landing pages. All those resources apply.

To that I would add Ari Galper&#039;s www.chatwise.com as adding a significant dimension to those other tools.</description>
		<content:encoded><![CDATA[<p>Conversion is a combination of copy and testing and landing pages. All those resources apply.</p>
<p>To that I would add Ari Galper&#8217;s <a href="http://www.chatwise.com" rel="nofollow">http://www.chatwise.com</a> as adding a significant dimension to those other tools.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mike</title>
		<link>http://www.perrymarshall.com/1350/gurus-needed/comment-page-1/#comment-1736</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Mon, 02 Mar 2009 17:34:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.perrymarshall.com/?p=1350#comment-1736</guid>
		<description>Hi Perry,

What about for conversion? In your latest post (as of March 2nd, 2009) you talk about the importance of conversion, and I hear you on that - so what books or materials would you recommend for that?

Thanks,
Mike</description>
		<content:encoded><![CDATA[<p>Hi Perry,</p>
<p>What about for conversion? In your latest post (as of March 2nd, 2009) you talk about the importance of conversion, and I hear you on that &#8211; so what books or materials would you recommend for that?</p>
<p>Thanks,<br />
Mike</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Raza Imam</title>
		<link>http://www.perrymarshall.com/1350/gurus-needed/comment-page-1/#comment-1731</link>
		<dc:creator>Raza Imam</dc:creator>
		<pubDate>Mon, 02 Mar 2009 01:50:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.perrymarshall.com/?p=1350#comment-1731</guid>
		<description>Now something for Perry...

If you read as much online as I do, you want to check out www.zapreader.com It has helped me more than double my reading speed. Watch the video and try it yourself. I&#039;m doing over 600/wpm now.

I have no affiliation with ZapReader, just wanted to contribute...

Thanks for your advice over the years Perry. 

Raza Imam
www.SoftwareSweatshop.com</description>
		<content:encoded><![CDATA[<p>Now something for Perry&#8230;</p>
<p>If you read as much online as I do, you want to check out <a href="http://www.zapreader.com" rel="nofollow">http://www.zapreader.com</a> It has helped me more than double my reading speed. Watch the video and try it yourself. I&#8217;m doing over 600/wpm now.</p>
<p>I have no affiliation with ZapReader, just wanted to contribute&#8230;</p>
<p>Thanks for your advice over the years Perry. </p>
<p>Raza Imam<br />
<a href="http://www.SoftwareSweatshop.com" rel="nofollow">http://www.SoftwareSweatshop.com</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Valencio</title>
		<link>http://www.perrymarshall.com/1350/gurus-needed/comment-page-1/#comment-1711</link>
		<dc:creator>Valencio</dc:creator>
		<pubDate>Sat, 28 Feb 2009 13:42:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.perrymarshall.com/?p=1350#comment-1711</guid>
		<description>Thanks for the expert info and their links. I really appreciate it.. !</description>
		<content:encoded><![CDATA[<p>Thanks for the expert info and their links. I really appreciate it.. !</p>
]]></content:encoded>
	</item>
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