Peeking under the hood: Conversion 2.0
I’ll never forget the first time I peeked under the hood of a search engine…
It was 7 years ago at the very first System Seminar. Jon Keel showed us the Overture keyword inventory research tool.
Suddenly you knew that 163,000 people searched for “paint ball” last month. It was a revelation.
It was like seeing the transmission and whirring gears of the Internet; suddenly understanding that machinery with great clarity as people searched for things online.
and…
I’ll never forget the first time I peeked under the hood of a website – LIVE.
It was 2 years ago at Ari Galper’s first Chatwise seminar. Ari showed us the Chatwise tool and we watched visitors – in REAL TIME – enter the site and go from page to page.
Then Ari started chatting with them, and effortlessly moving them from skeptical prospect to paying customer.
The conversation inside the customer’s head was no longer something you had to guess. You could see and hear it take place, live.
A month from now I’m going to lift the hood on my baby, my “Red Ferrari” – my own website that I’ve been crafting and obsessing over for the last 7 years – and Ari Galper and I are going to show you the deep mysteries of a finely engineered online sales machine.
An experience you’ll never forget.
You’re invited look as we lift the hood of that purring engine.
Perry Marshall
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.
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