Money for nothin’ and your chicks for free
That ain’t workin’ that’s the way you do it
You play the guitar on your MTV
That ain’t workin’ that’s the way you do it
Money for nothin’ and your chicks for free
It’s what you want. Admit it.
You want your Money for nothin’ and your chicks for free.
(Just come to my $25,000 Internet Rock Star Boot Camp next month, and I’ll show you how… ;^)
I realize that 25 grand sounds kinda steep for a 2-day event, but it’s better than installing microwave ovens and custom kitchen deliveries. My friend, I truly understand how tired you are of moving those refrigerators and color TV’s.
Today, an explanation of why I am NOT having a $25K Internet Rock Star Boot Camp…. why I don’t sell “money for nothin and chicks for free”…
…but why life as an online marketer can still be WAAAAY better than installing microwave ovens and custom kitchen deliveries.
1) Being a rock star isn’t about music, it’s about positioning. Rock Stars exist in every profession. If you can get people to stand in line to get in, you’re a rock star. If you master marketing in any biz, you can be a rock star. Even if your business is delivering refrigerators and color TV’s.
Being a rock star involves re-inventing something. Can you re-invent delivering color TV’s into a headline event? Certainly.
You just hire an unemployed rock star to come to your TV store (not nearly as hard as it sounds) and everyone who buys a TV gets an autographed special edition CD with delivery.
2) There ain’t no money for nothin’. If you doubt that, ask your friendly neighborhood rock star if he got his money for nothin’. He can tell you about driving through Arizona in July in the back of a van with a hangover, sitting on a stack of equipment with four other smelly guys and it’s 112 degrees with no air conditioning. Setting up for a gig at 4pm, dodging beer bottles during the show and finishing teardown by 2:30am. Yep, that sure is money for nothin’.
3) Free chicks invariably come with really hideous diseases.
Now that we’ve exploded some myths, let me tell you about some Internet Rock Stars I know. A few of my Roundtable Members:
-Bill McClure is a serial entrepreneur and founder of Coffee.org. He’s made his daughter Ellie the rock star (“Miss Ellie’s Coffee”) and he does what he loves to do – create businesses. He takes on partners to manage the nitty gritty details and he’s the grand visionary.
-Clifford Mee is a man without a country. Ask him where he’s from, it might be Southern France or Belgium or the Seattle. Wherever he can tote a laptop. He’s obsessive about outsourcing and he finds someone to do anything he doesn’t want to. He wears black T-Shirts and he’s a misfit and a troublemaker if you ever saw one. He’s kind of quiet but whenever he decides to say something it’s always brilliant. RAZOR sharp.
-Derek Naylor is a soft-spoken marketing rock star in the “boring” world of self-storage facilities. Yep, he helps all those places who rent storage space get more customers. Derek knows more ways for that kind of business to get a customer than anybody.
The thing that all these guys have done is figure out what they LOVE to do and find a way for somebody else to do the other stuff.
When your life is set up that way, you’re endlessly fascinated with your work but it doesn’t really FEEL like work. It feels like an adventure.
A lot of people assume that at Roundtable meetings we sit around and talk about AdWords all day. Nah. Some days, it barely comes up.
What we talk about his how to orchestrate your marketing, your total business and your life so you do what you enjoy. So that people see what you do and say, “Wow, how do you do that?”
You smile because for you, it’s just natural.
Final Roundtable slots for the summer are closing up now – last chance. If you’d like to speak to me about whether this is a fit or not, schedule a phone appointment with Denise. Email her at denise {at} perrymarshall.com.
I had three such conversations today. Two were a fit, one was not. The third guy, I told him within 3 minutes it wasn’t for him. He was ready to spend the money but I said, you should not be spending that kind of money on something like this right now. I gave him some direction and sent him on his way. Hopefully in a year or so he’ll be ready for a coaching group like this.
It’s great to join a room full of online marketers 3 times a year and get live feedback on what’s working and what’s not. This is how you keep your sharp edge in an unstable world: You don’t invest in the stock market, you don’t invest in real estate; you invest in yourself and in the excellence of the business you’re in right now.
If you think a group coaching experience might be for you, contact Denise and she’ll book you a slot this week and we’ll see if this makes sense.
Perry Marshall
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.
Last 5 Posts by Perry
Bookmark, Share, and Receive Updates...
or email.
Loved this part:
“…Being a rock star isn’t about music, it’s about positioning. Rock Stars exist in every profession. If you can get people to stand in line to get in, you’re a rock star. If you master marketing in any biz, you can be a rock star…”
And I just had a major epiphany.
Positioning was a huge part of creating the rock star groupie mentality of the Pink Kool-aid cult I was in. In that world, you had to pay $100 a week in order to ‘volunteer’ your time and work 40-60 hours a week at one of their campuses. Being selected to work there was a ‘honor’ and people lined up in droves to pay to give away their time. (I am absolutely not making this up.) A select few were actually compensated.
At the end of the day, it was ALL about positioning. Without that, the organization wouldn’t even exist.
Furthermore, this was a non-profit. If positioning works to get money & time out of lots of people for the intangible ‘goods’ of a non-profit, it can only be more powerful in a world where people are receiving goods & services in exchange for their money/time.
I saw it was from you and read halfway thru it before I realized you said chicks– not clicks! Talk about branding– you dat guy!
Hey! Perry, that’s a nice song, ain’t it?
….money for nothing and chicks for free…
Every guys dream.
Just add eternal happiness and PRESTO! Perfect USP.
Hi Perry,
I think its punchy to use lyrics to convey your message . I do play the guitar and Dire Straits message really resonated with me.
Love the creativity.
U thinking on the job
Keep well
Mo -:)
. . . (thinks laterally) so in the next set of AdWords I run I’ll be split testing not just each of the top competitors ads against mine (or my clients) and straplines gleaned from Cosmo but catchy rock lyrics too . . .
. . I’ve got a Fender Strat right here next to my desk maybe I should try to set those those adwords to Dire Straits music instead . . maybe not . .
. . anyway really itching to get that SEO MP3 when its ready Perry . . .