Really cool article. I have been attempting to focus on too many things as you suggest. Having said that, could SEO and PPC be bumdled into the same bucket at all ?

I dont want to be a jack of all traits and a master of none.

Simplifying to just focus on two major things to get going and stay great at.

I do not like PPC. But I LOVE NUMBERS. I do. I wish I could understand it, because I know the money is so much better there.

I am VERY good at bringing in organic traffic. I read the Adwords Guide also, and it got me nowhere, but in more frustration.

So I’m glad to know that I can stick to organic traffic pulling methods.

I was going to ask Gabrielle’s question, I know that you have to be able to convert – which I can’t – even with 50,000 monthly visitors to one of my sites.

Perry, thank you for that golden list you jotted down for Gabrielle, I’ve already printed it and am really raring to go.

I always hear that Conversion is the most important ‘trigger’, but I can rarely find out HOW to truly convert. So I thank you again for that list you provided above.

I also cut down on newsletters, I used to get HUNDREDS of them, but over the past years have cut them down considerably.

I’m down to about 5 or so newsletters. ONE I want to get OFF of because they send me e-mails almost everyday – sometimes TWICE a day – ALL PITCHES.

But, they say that if I unsubscribe that I will not be able to know if they update their software that I bought from them. I feel stuck on that one.

I open Perry’s e-mails more than any others. Years ago, I used to gloss over them just like the others, but these past 5 months; now that I’m starting to understand Conversion, I have been opening Perry’s e-mails about 99% of the time.

I’m glad I clicked through FROM the e-mail today, though, as I thought the article was just that on the e-mail, and when I clicked to this POST, I learned SO MUCH MORE.

Perhaps you could let us know, Perry, that the links to your posts contain much more juicy info (than what is in the e-mail). I just happened to keep clicking through, but already thinking I had read it all via the e-mail.

I read your Renaissance, am in your MasterMind Club, and boy am I paying attention.

Thank you for such a caring attitude, Perry! I really appreciate your time.

With Peace,
MJ

In line with your advice here, I want to share something I heard a while back regarding focus. Each day identify the ONE thing you absolutely MUST do that day for your business, and work it. Then if there’s time left over you can tackle other things, wade through email, etc.

Recently turned down a request from a AdWords client to do FaceBook PPC for him….I really am not interested, nor do I have the time to diversify,.