Untold Secrets of Google’s Content Network
Glenn Livingston and Jered Klima of Rocket Clicks had a fascinating discussion about little-known gotchas and opportunities in Google’s content network.
It’s a very worthwhile 26 minute interview, it includes a handy free PDF cheat sheet and it’s here: http://www.payperclicksearchmarketing.com/content-network-curse/
Quick and dirty summary:
- Pausing content campaigns is a big no-no. Find out why, and what to do instead
- Split testing on the content network is much different than it is on Google. Knowing the right way will not only get you better ads, but exposure in more places
- The content network isn’t “mechanical”, it’s more like an ecosystem. Discover how to nurture it.
Download MP3 here / Download PDF Cheat Sheet here
Nice work, Jered and Glenn-
Perry Marshall
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.
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or email.Posted by Perry on April 28th, 2009. Filed in Marketing Blog. Tagged as Google Content Network. Follow responses thru Comments RSS. Follow responses thru Comments RSS.
Thanks for sharing Perry. It’s absolutely a very good interview. I never knew those things. Also, Glenn’s another interview “Maximum Adwords Results in Minimum Time” too is a great one.
Thanks Perry, and Glen and Jered.
Confirms what I’ve been doing for a while. Although not Split-testing is a BIGGIE I hadnt thought of. So a HUGE thanks from me, and for all the clients campaigns this will assist too.
Thanks perry nice information…
I am sure it’s going to help us in campaigns.
Thanks Perry. I believe Google content network would be much more valuable with the Google Ad Planner beta.