At yesterday’s 4 Man Intensive, we got into a conversation about where small businesses fit in between the “long tail” and the Wal-Marts of the world. Niche marketing vs. mass marketing and what the 80/20 rule tells you about where you can compete and where you can’t.
There’s a sweet spot where small businesses can comfortably thrive; there’s also a stretch on the information superhighway where all who try to cross will get run over and smashed. This MP3 spells out the difference.
(This is going to save somebody a bundle of money and heartache!)
I’ve never really talked about this before. Enjoy this 8 minute excerpt from our conversation.
Niche Marketing, Small Business and the 80/20 Rule (8 minute MP3)
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About the Author
Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.
He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.