Where Small Businesses Fit in the World: Excerpt from the 4-Man Intensive

At yesterday’s 4 Man Intensive, we got into a conversation about where small businesses fit in between the “long tail” and the Wal-Marts of the world. Niche marketing vs. mass marketing and what the 80/20 rule tells you about where you can compete and where you can’t.

There’s a sweet spot where small businesses can comfortably thrive; there’s also a stretch on the information superhighway where all who try to cross will get run over and smashed. This MP3 spells out the difference.

(This is going to save somebody a bundle of money and heartache!)

I’ve never really talked about this before. Enjoy this 8 minute excerpt from our conversation.

Niche Marketing, Small Business and the 80/20 Rule (8 minute MP3)

Perry Marshall

About the Author

Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."

He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.

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Posted by Perry on April 30th, 2009. Filed in Marketing Blog. Tagged as . Follow responses thru Comments RSS. Follow responses thru Comments RSS.