At yesterday’s 4 Man Intensive, we got into a conversation about where small businesses fit in between the “long tail” and the Wal-Marts of the world. Niche marketing vs. mass marketing and what the 80/20 rule tells you about where you can compete and where you can’t.

There’s a sweet spot where small businesses can comfortably thrive; there’s also a stretch on the information superhighway where all who try to cross will get run over and smashed. This MP3 spells out the difference.

(This is going to save somebody a bundle of money and heartache!)

I’ve never really talked about this before. Enjoy this 8 minute excerpt from our conversation.

Niche Marketing, Small Business and the 80/20 Rule (8 minute MP3)

Perry Marshall

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