Raul’s initiation into the “Unlimited Traffic Club”
Raul lives in Mexico and sells furniture online.
He’d already been running Google ads for a long time and they were working. But the clicks were expensive and his margins were thin.
Now, after a few months of work, he’d whittled down his cost per click, his margins were much fatter, and he was sittin’ pretty nice.
But he was still afraid of the throttle. Afraid to pour on the gas.
Finally after much urging, prodding and cajoling from us he did something SCARY. Something he’d never done before:
He doubled his bids.
His ad moved up from position 7 to position 3.
SUDDENLY: An AVALANCHE of traffic.
Profitable traffic.
Record sales, record conversions. Blasting previous sales records out the window. He was EXHILARATED. Bubbling with excitement. He could barely contain himself. A level of success he had never experienced before. He was almost raving as he talked to me on the phone. “Thank you, thank you thank you… WOW…” The only limit was the capacity of his factory.
Congratulations Raul, and welcome to the Unlimited Traffic Club. Now that your AdWords machine is world class, you can have nearly all the traffic you want, and you can afford it.
You too can join the Unlimted Traffic Club here:
http://www.perrymarshall.com/adwords/bootcamp/
When one of YOUR COMPETITORS finally “gets this”, watch out. They are unstoppable. You can only helplessly watch as they gobble up market share and you watch your sales numbers shrivel.
Once they do what Raul did – with perfectly groomed ad campaigns – and once they move up in the rankings – it is nearly impossible to dislodge them. You will spend yourself blind trying to shove them out of the way.
You can only hope your competitors don’t do this.
However….
When YOU finally “get this”, when you join the Unlimited Traffic Club, watch out. YOU are unstoppable. A point really does come when it doesn’t matter what everybody else does, you are hanging on to your position. Google loves you and customers love you and it’s a fabulous, profitable positive cycle.
Once you do what Raul did – once you move up in the rankings and take your place – it is a costly and fearsome proposition to try to dislodge you.
Your position is secure and you are no longer Google’s next victim. You are the victor.
Google’s job is to stake a claim on your wallet.
My job is to protect your money and increase your ROI.
Stop wasting money on Google. Join me and my coaching team for AdWords Boot Camp starting next Tuesday. It comes with a HUGE ballsy guarantee. I want you to experience the exhilaration that Raul experienced:
http://www.perrymarshall.com/adwords/bootcamp/
Perry Marshall
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.
Last 5 Posts by Perry
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Hi Perry,
Nice post. Especially interesting since its about me! Wanted to point out a couple things. The main lesson I learned was that I was wasting my time with a 26,000 keyword list. Spending a ton of time managing bids and adding additional keywords for infinitesimally small amounts of traffic. I also had a list of negative keywords approaching 10,000.
After completing Jet Propulsion, my account had been reorganized and I had been gently prodded to dump the bulk of the keywords and the most of the negative keywords as well. I did, but the results were marginal. The problem was my impression share remained around 10% because my
bids were conservative. Even with the conservative bids, I eeked out an average 8.5 position for all my keywords and figured that was the best I could do. But, I was way off track actually. Way off. The 8.5 figure was probably accurate, but it represented only a fraction of the traffic I could generate because many of my impressions were still on the second page. After a few months of history with the reorganized account, I was able to whittle down my keyword list to under 300 keywords and the negative keyword list to around 800. Then, I hit the accelerator and basically doubled on average the bids for the keywords still active in the account. Cost per acquisition dropped, and traffic soared beyond anything I had ever achieved with 25,000 keywords. Once you know the keywords that convert – go for broke. Much better strategy than to spread yourself out meekly with a ton of keywords to get a small fraction of a lot of traffic that is not converting but keeping your cpc low. Best to have a high cpc with your superstar keywords. No comparison on the bottomline.
Thanks again Perry. Will come visit sometime and help clean the backyard with you!
Raul Hernandez
Ensenada, Baja California
Forever Redwood
http://www.foreverredwood.com
water powered cars…
I just want to let you know that I have benefited from the information here. Thanks a lot….