Video: Channeling your inner (or outer) alchemist
I recorded a video where I talk about two of my most successful promotions and where they actually came from. Both of these had an alchemy element which is why they worked so beautifully.
Watch the video here:
After you’ve watched the video, go on to this page.
There are two aspects to marketing:
1) The Mechanics. Things like knowing how to build a pay-per-click campaign or a web page; knowing how to write copy; knowing how to research a market; knowing a market itself.
2) Alchemy. It’s the creativity, the thing that makes customers’ heads turn in joyful surprise, the ability to conjure up compelling offers, to take undervalued and seemingly unrelated things and combine them together.
People who understood “the mechanics” gave the world MP3 players.
People who understood “Alchemy” gave the world the iPod and the iPhone.
Notice how those products skillfully blend hardware, software, user experience, and even completely new services like iTunes (where you can pay three bucks and instantly watch a movie on your PC) to create something that’s irresistible.
Alchemy is a learnable skill….
Perry Marshall
After you’ve watched the video, go on to this page.
What 4-Man Intensive Attendees and Roundtable Members are saying:
Joshua Boswell, EarnMore Copy.com, Springville Utah, after attending the 4-Man Intensive
Jim Fitzgerald, president of Taradel Inc., Richmond, Virginia, after attending the 4-Man Intensive
Jim Fitzgerald of Taradel, after attending his first Roundtable Meeting
Ed Vining, President, Straight Shot Solutions (GolfRewards.net), Boise, Idaho
Brady Roberts, Chief Technical Officer, Straight Shot Solutions (GolfRewards.net), Boise, Idaho
Charlie Hall, Business Manager, Vinehouse Ltd. (Vinehouse.co.uk), Surrey, UK
Nancy Slessinger, Founder, Vinehouse Ltd (Vinehouse.co.uk), Surrey, UK
Derek Naylor, President, Storage Marketing Solutions (StorageMarketingSolutions.com), Ogden, Utah
Jeff Mask, Vice President, InfusionSoft, Gilbert, Arizona
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.
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amen!
I’m getting a video not found error. It is just me?
It should be working now. Sorry ’bout that!
The video says “video not found”
What’s fascinating about this video is that you’re a copywriter, a story teller, and a word doctor. You can write something, and sometimes I learn as much from your use of metaphors (“iron sharpens iron”, “steering a parked car”, and others that I can’t remember) as I do from the actual message. But this post is different… and I couldn’t figure out why.
But as I watched your video, I kept thinking about “sneak attack”, “triangle of trust”, and a 30 something blonde haired, scruffy faced internet marketing millionaire surfer dude who shall remain nameless in this post. I found it interesting that you have a mastermind group, and that you’re constantly refining and adaptive your techniques. Marketers, take heed… if Perry is doing something, you should be doing it too because it probably will work!
Anywhoo, I love the reference to alchemy and why the economists are wrong. Anyone who has a business, whether they’re selling soda on the side of the road, or software to Fortune 500 companies knows that the economists are wrong. Persistence, creativity, and desire can not be calculated on a spreadsheet.
You have a wonderful way of supporting people right where they are.
I’m getting a video not found error. It is just me?
The video link should be working now.