Email: The most intimate of all mass media

I helped a client add an exit-pop with an autoresponder serires to their site. The email series is now out two months. While it is still early, sales are up close to 40%.

Yes emails work. The great thing is they take work to get set up and most of your competitors will not put the effort in.

John Deck

Hi Perry,

That’s exactly what I do with your emails! I also want people to do that with my emails as well. Too bad your video cut off before you shared how to do that.

Hey,

Just got your e-mail responder course, and extended out my autoresponder sequence by 3 months! I’m using the template you recommended, and I can’t wait for results. It’s an ingenious little system, and you told me things in there that I had never thought about. Thanks for hard hitting info, Perry.

Scott Buendia
Certified Jeet Kune Do instructor (Bruce Lee’s art)
Shamrock Submission Fighting Instructor (under Frank Shamrock)

I use email so much for work it has almost replaced phone conversations. You are right about respect for recipient and it being a personal medium. I have to be diplomatic in emails because most of the time people are not careful in their lives, make mistakes and you can’t call them on it because they are potential customers. You just try another route and keep it simple and positive. It would be so easy to fly off the handle and tell them that they said the opposite 2 emails ago or critize them for being so slow returning crucial documents signed, but what is the point of that?

Perry, as there’s no obvious way to email you, and your ‘help desk’ staff tell me they are not authorised to forward it to you, I’m resorting to posting here. I don’t need your help but maybe a few comments on my situation will give you “meat” for another good and useful article.

For 15 years my business has relied on free search engine hits. My SEO wasn’t brilliant but I was in a niche market. Recently I took a big hit and I’ll probably have to sell my house. Here’s what happened:

1. Other big companies such as Amazon and Screwfix started to sell the same products as me. Everybody jumped on the wagon and started to compete. Many people built competing web sites just to pass orders to Amazon as affiliates. People without my experience and knowledge of the subject stole my information and rewrote it.

2. Google changed its algorithms – or maybe my site simply wasn’t good enough any more. I’d become complacent and dropped my sights. I hadn’t been updating the site as often as I used to. Worse – I had moved my monthly blog to a different site. Yes! The pages that had been attracting visitors were no longer on my site! Am I crazy? I realised and moved them back but maybe too late.

3. Google killed my Adword adverts. They told me that I couldn’t use Trademark names such as “Sky”. (Can a dictionary word in plain text be a trademark?) Curiously, other traders are still using them. I guess Google can be bribed.

4. My main market in the UK is under recession. People are being cautious about spending. Only this morning, a customer cancelled his order because he’d gone in to work and been told he was redundant.

My conclusion is that I need to kill my total dependence on Google and direct search engine hits. I’ll go back to writing articles for printed magazines, as well as popular sites. I also need to put more movies on You-Tube, do more “tweets” and keep Facebook updated. Also look for new niche markets to increase my sources of income.