However when we start an internet business, not many of us realize what the ultimate purpose of our web business should be.

Now since I have tasted some success, I think of renovating my website with a bigger goal such as providing the online exercise enthusiasts the best experience in terms of planning their exercise and workout programs and track their progress.

thanks again.

I’m no muso (unfortunately), but I very much related to what you said about being able to recognise the tone, style & “voice” of different bands & musicians.

For example, I always recognise a U2 song, even if Bono isn’t singing – Edge has a very distinctive style of playing guitar that I have not encountered anyone using.

Same for Santana, AC/DC, Rob Thomas (Matchbox 20), and any number of other successful musicians &/or their band as a combination.

The analogy of finding your “voice” is sooo powerful, and I intuitively realised in the past that I have my own voice & style.

Regretably, it hasn’t appealed to my boss who often complained about it. At the time, it made me disappointed that he was criticising me, but I guess in reality, it’s simply that his voice & mine are very different & THAT’S why he criticised mine…

Great news is I am out on my own fulltime in 4 weeks, so I get to use the voice I want and if he doesn’t like it, that’s not my concern or problem.

Thanks for another brilliantly insightful post. As always, your voice resonates with me. I guess, at the end of the day, the people who love Perry Marshall do so because his voice resonates with them.

The ones it fails to resonate with miss out, but might be better served listening to someone else’s voice that better suits them.

Eran

PS: Ailis, record yourself (video or audio) presenting your message in a more powerful way, then have that transcribed and you’ve got your voice in written form for blog posts, email posts, etc.

Thanks for the tips – your definitive ad word course has helped me get my cost per click down to abut .21, and I get consistent sales everyday. I will look to buy the Ultimate guide. FYI – some of these SEO companies are claiming that I’m missing almost 80% of my customers because I’m not coming up on an organic search for key words and key word phrases.

I find the Three C’s most helpful in gut checking whether or not I’m conveying my voice to my audience:

Clarity – “Don’t waste my time.” Does your audience know exactly what you’re saying, and just as importantly, exactly what you want them to do and WHY? If not, you’re likely going broke.

Congruence – “Don’t confuse me.” Does what you said today fit glove to hand around what you told me yesterday? Does it build, does it reinforce, does it expand? If it contradicts, I’m leaving.

Consistency – “Don’t take it for granted that I care about you.” Do I come to know and care about you by resonating with your voice over a long period of time? Or do I become complacent?

I have to come to appreciate Perry’s voice more than any other guru specifically for these reasons. He simply resonates more clearly, congruently, and consistently than anyone else out there.

The old sales maxim holds true – “If the customer is confused, the answer is No.” In many markets it takes awhile for the client to complete the process of becoming unconfused. They may need to hear your voice for 12-18 months before dropping coin.

Build the Maze right Perry? And while you’re doing it… Be Clear, Be Congruent, Be Consistent.

Excellent post as usual Perry.