The secret that doubled a successful company in 4 months
Yesterday a gentleman named David traveled all the way from Sydney Australia to Chicago for a 4-Man Intensive. We had a superb two days together.
He registered for the Intensive on April 27 and since then his business has DOUBLED.
Prior to that he had purchased the company from previous owners. The firm was about to go into bankruptcy and David staged a complete turnaround.
He says to me, “I listened to MP3′s of your Mastermind calls constantly and one thing you said was the key to this whole project. And you don’t talk about it near enough!!!”
“Pray tell!” I said.
“It’s when you explained how if you double your Google ads and also double your landing pages and also double your sales pages, you get 2 x 2 x 2 = 8X growth. Every improvement cascades all the way through.”
David went on to say:
“It’s not like it’s limited to 8X either. For us it’s more like 96X or something.”
He’s on track to do somewhere between $6 and $10 million in sales for 2009. (And yes, they’re having a recession in Australia just like we are. Plus, this season of the year is generally a sluggish season in his business.) He said, “I’ve gotten more ROI on the money I’ve spent on your courses than anything else I’ve bought.”
Trevor Claiborne, product manager of Google Site Optimizer says, “Split testing allows you to opt out of the recession” and he’s right.
When you have a sales funnel where people go from one step to another to another and it’s broken, you break it into pieces and you make the pieces work.
It’s not unheard of to get a 3X improvement on Google ads, a 2X improvement on an opt-in page, a 2X improvement on a sales letter and a 2X improvement through Autoresponders.
That’s 24X.
What if you just got 2.4X? How many dollars would that be worth to you during the next 12 months?
How do you eat an elephant?
One bite at a time.
That’s why I say: “If you have any kind of REAL business on the Internet, you can enter our Bobsled Run coaching program and if you do the homework assignments, you’ll recoup your investment by the end of the course and make a bare minimum of $25,000 more than you would have, 12 months from now.”
In David’s case, it’s w-a-a-a-y more than $25,000.
A lot of people are hurting in the recession – but not everyone.
The next personal AdWords coaching run starts one month from tomorrow and we optimize every stage of your sales funnel. My team and I work with you one-on-one to guide you through the landmines of marketing online.
We’ve been refining this program since 2005 and my website is overflowing with testimonials of students who have realized grand-slam results like David.
If you have any kind of “real” business on the Internet you can too.
Stop putting it off. Get the help you need and join me on the other side:
Perry Marshall
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.
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Hey Perry,
Thanks for consistently creating great content. You have one of the few email newsletters that I consistently read. I also appreciate how clear you make your unsubscribe button.
Here’s a tidbit you might be able to use in the future.
“3 Reason to Make It Easy For Readers To Unsubscribe From Your Email List”
1. Keeps you honest with yourself.
2. Avoid having readers label your emails as SPAM
3. Gives reader more confidence in you. Especially if you highlight it!!! (I personally will unsubscribe from an email list automatically if I see the unsubscribe link hidden with a color background)
4. Keeps you on your toes. Forces you to keep making good content.
5. Shows you have respect for the individual.
Best of luck,
David Chu
Hi Perry…
Is it really true? This is the first
time in my life , a guy who had a business which is almost bankrupt , fly far away from Australia just to participate in a “4 – Man Intensive “, suddenly when finished the course managed to turnaround the bad situation into a ‘magic” .
I am very skeptical about all these types of claim …by the way. But I don’t want to comment anything about it. Just that I am totally agree the power of duplication that you presented here.
For instance , instead of growing business using the old traditional growth method – 1 x 1 x 1 , why not use the 2 x 2 x 2 …isn’it ? And just want to know by the way…when actually David participate in the “4 – Man Intensive “?
Because I am very surprise that he is on track to do somewhere between $6 and $10 million in sales for 2009. Man..this is 2009…this is totally mind blowing ! But ..thanks again…for sharing this good news man..