Discernment and Simplification
I have never seen a time when people were more desperate and confused about marketing.
One of the best-loved articles on my site is “Old-Fashioned Discernment in the Age of the Internet.” It’s about how the availability of information does not make people informed, and knowledge does not equal wisdom.
This has EVERYTHING to do with the fact that there are more ways to communicate with a customer than ever before.
The end result is a minority of people who’ve made vast fortunes and a majority who’ve been progressing from idea-of-the-month to idea-of-the-week to idea-of-the-day – and getting absolutely nowhere.
3 months ago my Director of Alchemy, Jack Born, developed an elegant, simple formula for DRAMATICALLY and EFFECTIVELY narrowing your focus to a few vital elements that reliably put cash in your pocket. In fact I can guarantee you that everyone who is succeeding online is already employing Jack’s formula whether they know it or not.
Jack are developing a manifesto that articulates this new approach to marketing and I predict that it will become one of the most influential publications in online marketing in 2009.
This is so important that we have decided not to charge for it. It represents a sea change in thinking about how marketing and sales will be done from this point forward.
Keep your ear to the ground because we will be releasing it soon.
Meanwhile I would like you to study my article “Old-Fashioned Discernment in the Age of the Internet” and decide today to adopt a mindset of SIMPLIFICATION as you rush headlong into the fall selling season.
Perry Marshall
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.
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