Should You Let Google “Improve” Your AdWords Campaigns?
Q: Perry, wondering what you (fellow adwords expert) thinks of the new “benefits” Google is bringing out. Constant emails about mobile this, call us for a strategy session on that, conversion blah, upgrade this right now. My client’s campaigns are well refined now & they don’t want Google monkeying with them. Bottom line: The 3+ “upgrade” emails/mo. are overwhelming my clients with nonsense. –Rico
A: I posted this question on my Facebook wall. Look at the powerful response I got:
My Answer: You NEVER let Google touch the campaigns you have painstakingly built by hand with your blood, sweat and tears. EVER.
If I only had a dollar for every person who lost $20,000+ because they committed this grave error.
You can let them build a side campaign for you and put it on pause if you want… and cautiously turn it on… and watch it like a hawk. But 90% of the time they do a disastrous job. I’m dead serious. I’ve seen this over and over again. I cannot specifically recall a single instance that turned out well.
Moral of the story:
Never put a German Shepherd in charge of the ham sandwiches.
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.
Last 5 Posts by Perry
Bookmark, Share, and Receive Updates...
or email.
Even the Maximize Clicks parameters? I will use that on small campaigns ($10/day) at the beginning to find which keywords convert better, then switch to manual.