Selling the Impossible Proposition

Heh Perry,

Who made the 10% tithe rule?
Jus’ wundrin’?

Rod

Where there is no vision, the people perish right? Whoever said this journey is a “crutch” hasn’t tried it…LOL. Enduring this journey makes Shackleton’s journey look like child’s play.

Great comparision, searching peope for an adventure realy works, especialy if you talk about cold and ice!
We have built an artificial glacier with the help of voluntiers, and it worked great!

the latest one is called religion…ruling by fear

Thanks, Perry. What a nice surprise!

BULLSHIT,
BULLSHIT,
BULLSHIT.

The “Ad” for Christianity is more like:

“Be loved everlastingly by the most powerful GOD, NEVER feel lonely again, ALWAYS be right because you’re counseled from above, LIVE FOREVER, and most importantly- DO FRY IN HELL unless you apply here now- HURRY, HURRY, HURRY, He could be here any minute!!”

Control by love and fear, forget the truth.
ALL Marketers are liars.

That was a great one to have in the inbox thanks Perry!

Thanks, Perry!

Two great stories.

The first: Incredible adventure, overcoming gigantic obstacles and gut wrenching fear for a moment of fleeting personal glory and accomplishment.

The second: Great adventure in the service of the Great King with the Joy of knowing a lasting unpurchasable glorious ending made possible by a sacrificial gift we can never repay.

Btw, the 10% is not a requirement, but “As you Sow, so shall you reap.” The ROI always depends on the I. Take your pick.

Dave

Thanks Perry. Well stated.

Thank you for sharing your faith in such an open way. I’ve been receiving your emails for quite a while and am thrilled with this last one. Plus, I love the Shackleton adventure. Tell a story . . . they will listen. Good job.

Kudos to Dave Smith and his comment.

Perry, my father bought me this book for Christmas a couple of years ago and i have to say i have never read of such courage and blind faith as demonstrated by the crew.

If anyone reading this post bought and read this amazing story they would see how tenacity and dogged dedermination can triumph.

Great article old boy, looking forward to the next. Regards Mike

Perfectly done Perry. I was talking about this same thing the other day with a friend of mine. Saying “It sure was a heck of a lot easier being a happy little heathen… except there was no love in my life, I had stress, anxiety, fear, envy and strife. Now there is peace, love, joy and no fear, no stress and I’m not alone.”

Great job. You are by far the best guy on line.

Thanks, Perry, but I’ll stick with my Anglicanism. I don’t want to convert to Islam, as I was brought up believing in Jesus Christ.

Oh, didn’t you know? Reuters reported about 18 months ago that Islam claims 19.2% of the world’s population, and Catholics are second with 17.4%. That data came from 2006, and it was said that the Muslim population was growing more rapidly. Taking all types of Christians (and let’s be honest, some of the Christian religions have no time or tolerance for other strains), there are still a few more at the moment, but it probably won’t take long.

Whose God is right?! Face it, if we don’t all tolerate and respect each other and our beliefs, we’ll all be finding that out sooner that we would hope.

Regards,

Alan

Hmm… me thinks I could learn something from this, Perry!
Maybe I need a better cause than “stop struggling in business and experience great results.” Apparently a good number are more motivated by a dubious adventure.
and what does this mean for that ol’ unconditional guarantee?
You keep me thinking! thanks

tithe you mean all 3 in the old testament. which tithe are we still under? none! we are to give out of love,cheerfully and generiously. that one always seems to pop out from a greedy controling cult type of church.
wasn’t it the levites that got the tithe and every 3rd year given to the poor and needy. To my knowlege the tithe was always food stuff and then we were to eat our own tithe.
Maybe it was a mis print and they ment tide so they could do wash? thats it ! i give tide so they can be clean.

Perry, what are you thinking? We trusted you with our email addresses for purposes of getting business information – not religious propaganda.
Start a separate website that promotes your version of how to get to heaven. Then subscribers who are interested in that subject can go there to read your thoughts.
I am not criticizing your religion, just the fact that you’re forcing this stuff on subscribers who only want your business information.
And you should also realize that there are millions and millions of very happy, contented heathens out here in the real world.

Wasn’t sure what you were leading to when I started reading this one, Perry. Humbled by the ending and the comparison. I have no doubt those 27 men had to live on faith for that one year it took to get back home. I’ll have to read the book now and share it with my two boys. ~Shelley

Great post, Perry! I have found nothing to be more fulfilling than to submit my marketing/business ventures under this Ultimate Adventure. And He has helped me a great deal along the way.

For those who doubt this message or hold religion in deep suspicion, I have found this motto from Pope John Paul II to be especially helpful in my life, “Be not afraid!”

Steve

Wow thanks for the great article it sure makes you think why is that so often we sugar coat what it is we are trying to “sell” people on. People see right by that I think many people are looking for honest people to work with. BTW if you need more energy to help you with your expedition click on my name.

Thanks

Christianity isn’t like answering an ad in the classifieds. Christianity is about a life changing encounter with God. The following is a little long but I thought you might like it…

“Well then, I will tell you. Alexander, Caesar, Charlemagne and I myself have founded great empires; but upon what did these creations of our genius depend? Upon force. Jesus alone founded His empire upon love, and to this very day millions will die for Him…. I think I understand something of human nature; and I tell you, all these were men, and I am a man: none else is like Him; Jesus Christ was more than man…. I have inspired multitudes with such an enthusiastic devotion that they would have died for me…. but to do this it was necessary that I should be visibly present with the electric influence of my looks, my words, of my voice. When I saw men and spoke to them, I lighted up the flame of self-devotion in their hearts…. Christ alone has succeeded in so raising the mind of man toward the unseen, that it becomes insensible to the barriers of time and space. Across a chasm of eighteen hundred years, Jesus Christ makes a demand which is beyond all others to satisfy; He asks for that which a philosopher may seek in vain at the hands of his friends, or a father of his children, or a bride of her spouse, or a man of his brother. He asks for the human heart; He will have it entirely to Himself. He demands it unconditionally; and forthwith His demand is granted. Wonderful! In defiance of time and space, the soul of man, with all its powers and faculties, becomes an annexation to the empire of Christ. All who sincerely believe in Him, experience that remarkable, supernatural love toward Him. This phenomenon is accountable; it is altogether beyond the scope of man’s creative powers. Time, the great destroyer, is powerless to extinguish this sacred flame; time can neither exhaust its strength nor put a limit to its range. This is it, which strikes me most; I have often thought of it. This is which proves to me quite convincingly the Divinity of Jesus Christ.” — Napoleon Bonaparte

Great post Perry.

Josh

God bless brother Bones and God bless you Perry. Why do people perspire, foam at the mouth and get crazy when the G word is mentioned or even thought to be mentioned?

Hmmmmm….. what would Google think.

MEN WANTED:

FOR HAZARDOUS JOURNEY. SMALL WAGES, BITTER COLD, LONG MONTHS OF COMPLETE DARKNESS, CONSTANT DANGER, SAFE RETURN DOUBTFUL.

HONOUR AND RECOGNITION IN CASE OF SUCCESS.

-SIR ERNEST SHACKLETON

Google Response:
You are advised the following ad does not meet Google Guidelines-

A) Use of All Caps.
B) Advertising Antarctica in a Geo-Target we don’ support
C) Unknown URL “-” “SIR ERNEST SHACKLETON”
D) Failure to abide by Google’s text ad guidelines of 25/35/35 characters.
E) Your Landing page or Boat cannot be found, please try rebuilding your boat using Google Guidelines found in webmaster tools.

nuff said

Perry,

I was so excited to read your email that I mistakenly sent a “reply”. It was really refreshing to have someone share his “take on life”.

I purchased the package, and pay for it on time (it’s called a tithe) and it costs way less than I pay on my credit cards for a better return. It’s still 10% (same as in Abraham’s day) because tithe means “tenth part”.

It has also been refreshing to read all the responses, even those that do not agree.

Perry,

Let’s be honest – I’ve known literally thousands of people (maybe tens of thousands – you have as well) lived in many different communities, and traveled in (so far) 22 different countries in the Americas, Asia, Europe, and the Middle East.

In all that time, I’ve never known anyone whose brother, sister, father and mother hated them for being a Christian. Have you? If you have, how many? Out of the tens of thousands of people you’ve known, what %age have been hated by their family? Disagreed with? You bet. Think they’re a little off their rocker? Possibly! But hated?

I’ve never known anyone who lost everything they possessed because they were Christians. Have you? On the other hand, I have known many Christians who were leaders in the church, respected in a community, and as a result their businesses grew and they became wealthy – and deserved it! They provided a valuable service, and were good people.

Now you’re really grasping at straws with decapitation, torture or burning at the stake! We don’t even have to ask if you’ve known ,,,,,

Long prison sentences for being a Christian? I’ve never known anyone who went through it, and I’ve known thousands. If you know one, out of the tens of thousands, what are the %ages?

How can being a Christian create false friends? Everyone has false friends – they’re called hypocrites, and Christians don’t have a monopoly on them.

It’s a hard sell trying to make Christians sound persecuted in this day and age. Is it Christians being questioned and searched in airport lines? No, it’s a lady wearing a hijab.
Was it Christians suffering in Guantanamo Bay? No. It was Christians causing it. Was it Christians suffering in Abu Ghraib? No. Christians were the captors.

Your writing style is so good and you’re so good at selling, that usually anything you put out goes down easily. But with this? A few arguments based on facts, please. That’s what you council in every email – “don’t rely on emotion – do the testing – get the facts.”

Your point is well made – Religion understands marketing, be it Jesus, Buddha, Mohammad, Joseph Smith (that’s the fastest growing religion in America) An interesting approach would be to simply parallel all the religions, their success over the centuries, and the reasons behind it.

You usually show your readers more respect.

Signed:
A loyal fan of your knowledge and teaching.

What a coincidence. I was just telling my wife about The Endurance yesterday.

Give me an adventure anyday, with ice, cold, traveling, and all the gutsy, courage, death, sacrifice, committment, team and all the rest..

I’ll be rushing to it!

One cause, I’ll be with people like that. Two, cause it be an awesome adventure and one heck of a story to tell.

Good one Perry. I like your style. You’re a genius

Nice one Perry,
I liked your comment about people taking great offense even when the gospel is used as an example.
I once made a comment on Facebook using a single word “Amen” and you wouldn’t believe the amount of negative comments I received.
Christians truly are the persecuted church.
Thanks for the post.

Brave of you to insert a hint of spiritual matters…that always gets the kooks out of hiding!

Making things sound easy gets you lazy customers. Personally I have no use for lazy customers. I want motivated, driven people. It’s not always a big risk either…but it does take work.

Nice post Perry – keep up the great work.

Jim
http://www.SilentJim.com

Hey- I just want to add that I wasn’t one of the “offended” by your comparison, nor did I see it as necessarily proselytizing, I know you are a card-carrying Christian, so you think that way- that’s all fine.

I DID get the point of advertising something DIFFICULT to add mystery, and set expectations.

It WAS a great example, and I was just saying that the example you used was totally and completely false, and in no way was that EVER the pitch for Christianity.

Wow. Most people really missed the boat on this one. (No pun intended.)
This email was not about religion but about what MOVES people to take an action in spite of challenges or obstacles. If you can understand this then you are able to persuade people more effectively to sign up for a newsletter, respond to an offer, and/or take out their wallet and BUY.

But I think even more profoundly it’s about what causes people to become not only customers but a tribe of fans willing to advance your movement, products, or services.

Tons of marketing implications.

Thanks Perry!

Perry,
Great post…. Taking a position on things that matter is always risky.

Both your examples demonstrate how much people need a purpose or a mission bigger than themselves and/or recognition. The fact that 55 million “Purpose Driven Life” books by Rick Warren have sold is another illustration (the books sales includes sales through Costco, Sam’s Club and other “bulk sales” outlets.)

Being the first to reach the North or South Pole or climb one of the tallest mountains is for recognition or fame.

For those who say there is no Twenty First Century hostility to Christianity, just read many of the posts in reply to your email!! Those who claim there is no persecution today need to try to express Christian faith in many if not most Muslim countries (where machine guns have been used to murder people merely because they were attending Sunday worship.) – Or try it in Red China or several other Communist countries. If your faith is and worship is not underground, you are at risk. Mao followers (worshipers?) may greet you with the same fate the 78,000,000 his followers and henchman murdered.

John

Good post, Perry.

The interesting thing is that Shackelton has (had!) a world-view, as does the post about Christianity, which comprises theories of being, knowledge and ethics.

Every position — even athiesm — posits something about an authority (in their theory of existence or being), whether that be man, God or an object. It is a wonder that people who are offended are not otherwise indifferent, because they should exercise their confidence in the authority they hold to, which may be different to the one offered.

So it is amusing that criticism is leveled as being religious, when ultimately each person is religious because he or she submits to their chosen authority (even if that is yourself). Offense is taken when someone hears about another authority; this may be because it makes the recipient unsure of their own position.

As noted, even Shackelton is religious, because even if was not a Christian, he possessed a world-view that had established views about reality (what exists), knowledge (how we know) and ethics. But, as a human, he realised that there were events he would have to face beyond normal human endurance, and that the goal for him — glory and honour — was worth it.

We live in a world of competing authorities. You have to choose and justify and hold to your position.

Like death and taxes, one thing that will never change is the economy. The challenge for the entrepreneur is to have confidence that he or she can produce something of value today (at a cost) that can be traded with a recipient tomorrow, and receive in return something of value that will cover the costs. This is called profit. It does not always have to be pecuniary. But monetary profit is more useful as it pays the bills and puts food on the table!

Reminded me off the story of the ‘Terror’. An HMS lost in the north trying to find a way across the top of the Americas to the pacific.
(Led by Franklin on the HMS Erebus, both lost at sea. The Erebus was never found, the Terror was found years later and the failure of the trip was attributed to botulism in shoddy Indian canning contracted by the British Gov) lots of guesses what happened, Dan Simmons wrote a great historical fiction account of the trip, but most is conjecture and some totally made up. interesting, none the less.

Wow – great post, but these comments are far more interesting, lol. I thought that you were making it clear that marketing “effectiveness” doesn’t always have to require “fluff”, but may, in fact, be based upon “difficult” criteria. “Christianity” was not your point, but the success it has had in developing a following. On a similar note, although I greatly oppose the views and opinions of Hitler, he WAS effective in getting a large number of people to follow him. THIS type of advice – how to successfully run my business – is why I value the information you share. Thanks and keep up the good work.

I love your stuff Perry but…I was confused by your comments on Christianity. Many readers obviously interpreted it a a big plug for religion. I see it that you’re inferring that the Shackleton journey and the Christian journey are based on the same principals.

And I agree that many of the values practiced by Shackleton are preached by Christians. However, these same values are preached by many religions.

Christianity does not hold a monopoly on courage, honour, sacrifice and absolute service to our fellow travellers.

If you are going to plug Christianity then you are duty bound to offer a balanced view. As you do when you talk about internet marketing.

I am not a follower of any religion in particular but I also believe in these values.

Cheers

I am very grateful to you for sending me your ten new commandments, I understand them very well, but others see them as interpreted in different ways, in turn, due to their misunderstanding ,….. shame for me that I still so poor and can not earn your first dollar, it seems difficult because of my understanding of the English language .. unless someone adjust the autopilot for me Perry!?

The Endurance was an awesome story – some parts beyond belief. Thanks for book, Perry.

Let’s see here, who has the more believable adventure….a dude whose story was witnessed by 28 men whom participated in the entire adventure, or a dude who’s story is so edited that it constantly has to be defended (can you say Gnostic Gospels?) AND whose story was stolen/plagiarized from the Egyptians.

Amen…or should I say Amen-Ra

I guess it IS a good idea to worship God’s SUN…it is the giver of life after all.

Peace and Knowledge

Perry, Raising the flag personally is a sign of your courage and obedience, some will like it others won’t, isn’t that what the master said?

God bless

Kim

That’s why I love reading everything you write Perry…you’re not scared to use such a potentially volatile subject to get a point across.

Congrats to you…

Thanks for the great story.

Yes, it takes sheer determination to achieve what most people can’t.

Afterall, you live only once and the great thing is you have the choice to decide what you want ….

As for the 10% tithe, it’s not about the money, it’s about whether you love God or Money more!

Perry,

Insightful analogy and good point you make.

The impossible story is yet another story-type we can put in our marketing ammunition cache.

…I am still trying to wrap my head around the tactical triangle.

When you put it like that, the people who claim that Christianity is a crutch for the weak, need to take another read.

Provocative post, Perry, and well up to your usual high standards.

After reading some of the above comments I’m reminded of Chesterton’s comment that “The Christian ideal has not been tried and found wanting; it has been found difficult and left untried.” which explains a lot of what you said and the immediate disconnect with perceived Western-style Churchianity.

Thanks!

its amazing where and how perseverance can take you to. This story about Shackleton’s journey has been foretold many times and each time I read about it I am so encouraged to press on in life. Business can hardly succeed without attaching the truths and values of people as God the creator views us to be before his eyes.

Thank you for such imformative and mind repositioning stuff. LOL.

The Shackleton Story is great. The story of Christianity is legendary. But I don’t understand the connection Perry. Your post says you can can get an enormous number of followers even without offering any “carrots” but then one of your bullet-points mentions “Gigantic reward after death”. That’s definitely ‘purple prose’.

And the “Eternal Damnation” point is not a “Carrot” but IS a HUGE stick, and probably a big reason why many of the billion claim to be followers. Imagine if Shackleton had posted his ad claiming that everyone who didn’t participate would be slaughtered or tortured, or whatever. He would have be jailed or considered a whack-job. Your conflation of these two stories is inaccurate.

Brian, I think you (and too many others) are trying too hard. Just let what Perry said stand. If it makes sense, take it; if not, leave it.

His original post is not getting clearer from being dissected to this extant.

Wow, it looks like comments on eternity still carries some conviction. Best deal on earth still costs everything especially the admiration of people fleeing the presence of the best father they could ever have. I’m glad this is not my home. The best thing about this story is it’s true. Seems like truth is much more interesting than the self created fantasy most marketers prefer to live in. Great post Perry. If I don’t meet you on this side (of eternity) I’m looking forward to seeing you on the other side. Maybe I can teach you Heel toe technique on your bass drum pedal.(If you already don’t know it!)

I agree that the American sales pitch for Christianity is usually ear candy. I also agree that most people who claim to be Christians treat their faith simply as “fire insurance”, rather than a call to daily take up their cross and emulate Christ. If you think that there is nothing more to Christianity than the blase’ faith that you see around you, read “The Hole In Our Gospel” by Richard Stearns, or better yet, the Gospels themselves. If we lived as we are supposed to, more would share our faith, and those who did not would have little issue with us.

As for the “editing” of the gospel accounts, I would suggest that it’s the lack of editing that results in every skeptic ignorantly claiming that the “Bible is full of contradictions”. They could have easily parroted each other, but the accounts have differences, as eyewitness accounts always do. In addition, many details that would have been an embarrassment to those recording them (like the cowardice of the apostles, women being the first eyewitnesses to his Resurrection in a culture that did not value the testimony of women) are left in, b/c the Gospel writers were telling the truth, not fabricating a slick story meant to look good. Also, ask yourself if you would be willing to die a grisly death for the sake of a story that you knew to be false, like 11 of the 12 apostles did. If you are looking for the truth, not an excuse to continue thinking the way that you always have, there are a great number of books dedicated to Christian apologetics (defense of the faith, not saying sorry). A good, but brief and readable soup-to-nuts discussion of every major point of debate on this subject from the last 2,000 years is “What’s So Great About Christianity?” by Dinesh D’Souza. If you’re ready for a full avalanche of proof, try “Evidence that Demands a Verdict” by Josh McDowell.

Faith is a very personal thing, and it galls me whenever I hear that someone has tried to force Christiany on someone else, without adopting the proper humility. As DT Niles said: “Christianity is one beggar telling another beggar where he found bread.” However, I don’t agree that Perry, or anyone else, is duty bound to present a balanced view, if, in his opinion, there is only one source of truth. That just makes you a PC wuss who is lying by omission. Would you like it if a fireman, who knew which exit to your burning house was open, told you “I’m sure whatever you believe is fine”? You may not believe that Perry or I can know which “exit” is the right one, but I would suggest that you examine the evidence, starting with the books I’ve suggested, before you decide that it’s your “final answer”.

Nate

You didn’t fool me for one minute! This is just a presell for your new and improved rose colored glasses, and you sure did haul in the prospects!

That was a great surprise. I actually thought you were going somewhere else with that.

I beg to differ on the mission impossible part. Jesus did all the hard stuff. For us, the journey and the mission are only as difficult or complicated as we make it. What He asks of us is really very simple.

Thanks Perry!

Hi Perry

Wow lots for stuff said, my only comment When you know the Truth, The Truth will set you Free !

God Bless
John’oneliner’Gatto

WOW, did you ever expose a RAW nerve!! But, I guess you knew you would. Thanks for all you are doing, you’re helping me a lot – this is from a “baby boomer” who just turned 60. You’ve got a lot of courage…keep up the good work.

Paul Johnson
ATM – Accountant Turned Marketer

…And then it hit me:

This is the exact same concept (and near language) the Marines use!

Here’s there Marine Manifesto:

“Earned. Never Given. We don’t ask for anything more than everything you’ve got. And we will let you know when you’ve give it. You will be measured not by what you have, but how much of yourself you are willing to give. Not by your ability to pull yourself up, but your commitment to stand shoulder to shoulder. Not by your strength, but your honor. You will not be given anything other than the opportunity to prove that you have the courage to stand on the impenetrable line of warriors stretching 234 years. Our title is earned, Never given. And what’s earned is yours forever.”

If this is the language and concept that young men/women happily sign-up for (knowing that Iraq and Afghanistan is a boot-camp away), then it must work. I think the Marines have the best copy out there. I am serious. Beat that control Carlton!

And I think that this is what Perry was going after (Although, adding the religious element sure increased comments!)

Adam

After reading all the comments, I think one thing that needs to be addressed is the fact that between 1947 and 1956 the dead sea scrolls were found which were carbon dated to be written all the way back to 150 B.C. (thats Before Christ, by the way, even written history seperates time by ONE MAN’s existence) and that these documents contained identical writings to those that were in the Old Testament of the
King James Bible.

Now, the reason why that is so significant is that it proves that the old testment was written before Jesus. Jesus Christ fulfilled over 100 prophecies from the old testament. Everything from being born to a virgin, to being born in bethlehem, to being hated by his own kind, to performing miracles to even being pierced with a spear.

Modern scientists and mathmeticians have calculated the probability of one man “coincidently” fulfilling even 8 of those prophecies and they said that it is the same probability of spreading silver dollars over the entire state of texas, 2 feet deep, marking one with a red dot and being able to pick that one out of the entire bunch.

This proves that 1. the bible is the true Word of God, because who but God could predict to such detail what would happen in the future?

2. that Jesus Christ is the prophecied Messiah that “would take away the sins of the world” John 1:29

Jesus Himself said “I am THE way, THE truth and THE life, NO ONE comes to the Father but through ME” John 14:6

So the question to ask yourself is… was Jesus Christ a complete liar who just happend to fullfill over 100 prophecies dating back thousands of years before His birth? or was He then and is He still the only Son of God, who will take you to heaven if you accept the payment He made for YOUR sin by giving HIS life on the cross at calvary?

Perry and I know the answer to this, hopefully soon you will too.

Love, blessings and truth,
a sinner saved by grace

A friend sent me this. I have been trying to sign up for some time and think I finally succeded. Actually, I signed up a long time ago but am finally truly realizing what I’ve gotten myself into. I wouldn’t trade my signup for all the riches in the world. I don’t care about being in this “world” much. Not when I’m going to a much better one. I have a few more things to make right but know I’m forgiven. My wife and I are ready for whatever we have to go through but knowing Christ is worth anything we may have to go through. If He gave His life for us, there is nothing greater we can do but follow Him.

Several respondents to Perry’s blog post have
fretted about him proselytizing. Perry is a
good writer… but not a pro in total
“Mind Control.”

If he written something positive about some Eastern Religion notion, you can bet your sweet bippie there would have been far fewer
VERY ANGRY comments!

Calm down:
If it’s fiction, forget it.
If it’s the Truth, embrace it.

I am just starting out and know very little, but with sites like this I am learning more everyday, Thank you!

You are to be commended for using the talents and success given to you as a platform for informing others of the greatest issue before us all. His words and message do not return to Him void. One day, the atheist, mocker & rebel will know the part that their own words played in sealing their own destiny. Even then they will blame God.

May God continue to bless your efforts as you remain in Him.

I signed up for that offer Jesus made 2000 years ago 67 years ago At the time I was not aware of all the pieces of the deal.
It is the best deal I ever made. What a life!

Are we making our offers too easy?

What we offer doesn’t have to be easy.

I actually enjoyed the article and saw nothing related to Christianity – that should bother me. As a business owner, one needs all the encouragement they can get. Books can be a great resource for this need.

They made a documentary about the Endurance and that voyage which contains actual camera footage. The story is one of great courage and a miracle the way he brought his men back. However, on a more practical note many years ago as a health care administrator I discovered if I ran “nice” ads for help they often quit when the work got hard. I changed my approach to where I did everything reasonable to discourage new help and because they had more realistic expectations they stayed when things became demanding.