Creating Demand Where None Existed Before

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About the Author

Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."

He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.

Last 5 Posts by Perry

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Posted by Perry on October 20th, 2009. Filed in Marketing Blog. Tagged as . Follow responses thru Comments RSS. Follow responses thru Comments RSS.

Comments on Creating Demand Where None Existed Before »

  1. October 21

    Peter Dunbar @ 7:44 am

    Perry,

    Fantastic video! Most of my success is from keywords where I approach the customer before they even knew my product(s) existed.

    Looking for problematic keywords, that is, keywords that are asking how to solve a particular issue, seem to work better than keywords where people are already past that step looking for a product.

    Maybe it’s because people who are aware of such products are now hunting and researching for the “best one” whereas the other people are so excited a solution exists they react quickly.

    Nontheless, fantastic video Perry… as always…

    Peter

  2. October 21

    Alan foxufire @ 7:49 am

    yes the best

  3. October 21

    Brian @ 7:59 am

    Perry,
    I’m intrigued. This is applicable for a client of ours right now. I watched your video twice. Alas, I do not what or where this ‘next page’ is that you refer to. It’s likely because my coffee hasn’t kicked in yet. Hny hint you provide will be followed up on.
    Thanks,
    Brian

  4. October 21

    Mortgage Leads and Marketing @ 10:32 am

    Every new ‘study’ that will help me launch new products and attract new customers is worth my very limited time.

    Entering the conversation in your customers head is difficult, but Robert Collier was preaching it back in the early part of the 20th century, and great marketers have been using it to their advantage ever since.

    Thanks for reminding me. I need to get more serious about this powerful concept.

    Thank you,
    Brian

  5. October 21

    Larry LaFata @ 12:22 pm

    Perry,
    Your stature in the industry has always been your level of trust.

    I don’t know why you are promoting Rich Schefren, or lending your good name to his promotion.

    Even though his partner is my hero, Jay Abraham, Rich makes me uncomfortable. Too heavy handed.

    Yes he had big success with his manifesto a while back, while I’m still getting on my feet.

    But I don’t want to earn a living that way.

    I know you guys cross-pollinate on projects, but I’m wary of Shefren.

    Only my opinion, you are a more savvy businessman than me. I just felt I needed to comment.

    (I know, I know, “wait till YOU want to joint venture, lar!”)

  6. October 21

    Carl Willoughby @ 12:43 pm

    I have to admit, that I am so bombarded every single day with IM Info, that the league of extraordinary minds sounds like an extraordinary amount of additional information which will make one’s head explode with IM info overload.

    But I’M willing to listen.

  7. October 21

    BD @ 1:14 pm

    Hi Perry-

    Yes, Rich is definitely worth studying. He uses quality free content, viral marketing, and JV partners extremely well.

    When he was launching his business, I personally coached him on how to apply the Theory of Constraints to an internet business and was impressed with how he picked it up. Faxed you a little note about it.

    BD

  8. October 21

    Investment Riches - Smart way @ 4:08 pm

    Rich is definitely worth studying. He uses quality free content, viral marketing, and JV partners extremely well.

    But can the average joe starting out with limited
    time and resources do what he does successfully ?

    But if you are already successfully marketing online you can take your income to the next level.

    Jeff Miles

    • October 21

      Perry @ 9:37 pm

      I don’t think an average Joe with average resources can do what Rich does. Most above average people with above average resources don’t do what Rich does. But all can learn by observing what he does.

  9. October 22

    Chuck Gritton @ 11:04 am

    The video, while excellent (I decided to join the “League”), left me hanging on the core concept you mentioned of “creating demand”.

    Exactly how do you do that? Do you focus on keywords around the symptoms of the problem your solution helps? Or do you target existing solutions and attempt to turn the customer to your solution of a different type? And what if the language to describe the real problem you’re addressing isn’t in the vocabulary of the customer prospect?

    I’m very interested in those aspects of the issue you raised and would love your take on it.

    • October 22

      Perry @ 12:16 pm

      Chuck,

      You really can’t “create demand” on Google search, you can only intercept it.

      Rich did it through report writing and affiliate endorsements.

      The pros and cons of various media are rock/paper/scissors.

      Perry

  10. November 3

    Des Vadgama @ 6:03 am

    Thanks Perry.

    I’ve been receiving some great info from Rich over the past 3 years. Looks like he’s stepping up to a whole new level.

  11. November 4

    Clive @ 10:27 am

    Thanks Perry.

    I have been following some of Rich’s stuff and it looks pretty interesting.

    The challenge, as always, is to stay focused on what is important and not just “what is interesting”.

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