Google Content Network Tips
For most people, advertising on the Content Network is a “Spray and Pray” proposition. Those who track conversions are fortunate enough to at least see if it gets results.
Then they either turn Google’s Content Network on or turn it off.
Tips to make it perform:
In the “Networks” tab of the new AdWords interface, Google shows a list called “Content: Automatic Placements” which shows all the different websites that are showing your ads, and their conversion rates.
-You can “Exclude” sites at will, as well as change the bids for each site.
-You can click “See URL list” and it will show you every individual page your ads are showing on, and the conversion rates for traffic from those pages.
-Bonus tip: Youtube is potentially a source of HUGE amounts of traffic, especially for consumer-type stuff. And if you watch the videos on the highest traffic pages, you get a really good idea of the “Conversation inside the customer’s head” for that traffic.
You can design a winning strategy accordingly.
Our new 2010 Definitive Guide to Google AdWords covers all this and much more. It also comes with a superb suite of bonuses, including Niche Expert Modules on:
-Shortcuts for Beginning Marketers
-Marketing in the UK
-Copywriting
-Affiliate Marketing
-Information Marketing
-The Content Network
…so you get strategies tailored to where you are right now.
Get it at http://www.perrymarshall.com/adwords/
Perry Marshall
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.
Last 5 Posts by Perry
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Hi Perry,
The new Placement tool that they currently have as a beta is definitely worth looking at if you are trying the Content network.
By the way, aren;t we showing our age refering to it as the Content network. It’s the Placement Netword now. LOL
Cheers
Mike
Perry,
I was wondering if you could address the brutal “parked Domains” and adwords/adsense arbitrage problem.
One site banged me with 16 clicks the other day, all at 91 cents a click. I look at my log, and go to the site its a “Search” site of some kind that when you put your search kw in, it only goes to adsense sites!
And I was wondering why I had so few opt ins with so many clicks.
If I can rant, Jeff Paul was recently infomercialing a similar product that sends you 20 of these garbage sites a month – its despicable.
http://www.rattruth.com is one example of one of these instant-build template.
This means that, you can set up a website with no content & no value, just adsense ads, get some parked domains, and click on your own adsesnse ads. In a high cost Keywords group, you can make a few hundred bucks a day.
Absolutely ruining pay per click search marketing.
What is your view on addressing this?
Larry
Larry,
One of the advanced tools in the Placement targeting menu is the ability to exclude parked domains.
Parked domains is 15% of the revenue Google generates from the content network, last I heard.
Some of my students report that parked domain traffic converts better than other content traffic, so don’t automatically rule it out.
Perry
Hey Perry,
I am amazed that I didn’t gave it a notice that there is such application out there.
It can be of great use if used properly. Thanks for introducing it pal.
Frankly if your going to use adwords to generate an income then you need to be careful as to what keywords your using.
You also need to be careful as to whether your placing ads on contnt network or search network.
Another must is ensuring you unclick the mobile device network.
Keep a close eye on your ads and where they are placed to ensure your only paying for the highest converting placements.
Could be worse, you could lose $40,000 on totally useless clicks like one person did on yahoo content.
The system suddenly sent him a load of clicks from totally unrelated sites and he had not set a limit on his daily clicks.
I’m looking to purchase the $197.00 version of the 2010 definitive guide. In order to learn on-line advertising, which should I start with, yours or Jonathan Mizel’s?Thanks for your candor.
Rusty,
I think if you’re just starting out, the Definitive Guide is more appropriate.
Perry