Derek Naylor: Absolute Proof of Value Delivered to Clients
“Don’t Just State Your Value. PROVE It.”
With Niche Marketing Genius Derek Naylor
Members keep telling me how eye-opening this conversation was. It’s certainly one of the most highly praised Renaissance Club interviews I’ve ever done. A must-hear explanation of how Derek makes the worth of his service clear, utterly beyond any question or doubt.
Most people prattle on and on about all the nice things they do for their customers. But Derek demonstrates, delivers and proves it beyond all skepticism – in measurable dollars and cents. Discover Derek’s secret to accumulating a bundle of clients who don’t dare go elsewhere.
Derek is my featured speaker at the Rainmaker Alchemist summit in Chicago, September 21-23. See Derek live and explore in detail the systems he uses to deliver the goods!
Right Click to Download MP3 (47 minutes)
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The New York Times, The Washington Post, USA Today, the Chicago Tribune and Forbes Magazine.
Last 5 Posts by Perry
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Perry,
Of all the CDs I’ve gotten from you (like over 60), this is in the top 3 ( Dr EJ and Michael Fishman are the two others).
Great CD.
I’m actually pissed your sharing this CD with your non paying folks, for FREE!
I can only hope they appreciate the deepth of this CD.
Adam
Adam,
You should be pissed. But the next CD I send out will not go to everyone and I think you’ll love it. It’s by Paul Hartunian, Renaissance Man.
Why are you pissed Adam? Perry is a generous, and smart guy and knows that though some of us can’t be members now might become members later…besides he is the first one to go by the rule ‘give now, ask later’-or something like that, lol
Luz
Luz,
Part of me is joking and part isn’t.
Being “pissed off” in this context is like when Dan kennedy says bill glazer is crazy to offer such amazing value in his books. In others words, it makes the content more value. Also, I did pay for what you are getting for free. Seriously. I paid for this.
However, when we pay for something we tend to value it more. This audio, if you implement it, is worth a lot of money.
Alsol, this is one of the better CDs. If you give your better member audios out you devalue it for those that paid for it. But again, information only has true value if you implement it.
In other words, I think a lot of people who will listen to this audio will be inspired and do nothing. Which is sad.
However. This audio does have a purpose: get people into the seminar. Get people to sign up. And I do think some folks on the edge will now attend just because of this audio. I’d like to go. And would. It just doesn’t work with my schudedule. I’m actually jealous of those that get to go. It should be awesome. So, I’m pissed I can’t go.
It’s a fine balance to givet away good info and keep member info on lock down and fill a seminar. It’s hard work. And perry has to show that the conference will deliver the goods. This talk should put it over the edge.
I’ hope people also join renaissance club because of this audio. There is a lot of killer stuff perry writes about. And the CDs are great too.
I can only hope that free seekers really get the power of this cd. Because this is great stuff. My goal is to do this for the world of accounting. I’m proving this in my practice and hope to license it.
Anyway… I hope this gives a you a little context.
Adam
Great interview Perry. It makes me want to get out of the consulting business even more!
Brian
Thanks Perry for having Derek on. Derek was so inspiring in the way that he thinks about old things in news ways. I also appreciated your questions.
Thanks for sharing.
Pam
Wow!
I thought your stuff was good, Perry – but to see how people take this sort of thinking and really run with it, that is fantastic! Thanks for sharing.