A Stern Warning about New Years Resolutions

4699677482 8826ff290c m A Stern Warning about New Years Resolutions


When I was in Amway I never missed the monthly rally. Afternoon session, then dinner. The evening session would commence with “recognition” where all the Pin-Winners got standing ovations and thunderous rounds of applause.

My insides ached as I sat there envious of the achievers. I almost never hit any goal I ever set. Ever.

I would vow to myself:


I … MUST … TRY … H A R D E R

I   M U S T


I would repeat this to myself over and over again.

In six years it never worked. In fact all it did was drain my bank account and nearly give me a nervous breakdown.


Because “The System” as they called it was broken. It didn’t work even 5% as well as they said, and all the mantras and will power in the world could not change that. All I accomplished was prove, in every possible way, that the System was broken.

A certain intuition would come to me over and over again. It went like this:

“Someday, you’re going to wake up as though from a dream. You’ll realize that all this time you’ve been face down on the floor. That brick wall you are pounding on right now, it’s not a brick wall. It’s carpet. You’re going to stop trying to pound your way through that carpet and get up off the floor. Then you’re going to run and run and run and never stop.”

But I didn’t understand it. I didn’t know what “wake up as though from a dream” actually meant. I assumed it meant I was going to stop doing whatever idiotic thing that was keeping me from “Going Diamond.”

Eventually I found out: You’re going to QUIT trying to “Go Diamond” entirely, and just go do something else.

I couldn’t imagine that at the time, because “QUIT” was a four-letter word.

Here’s what I learned:

” I … MUST … TRY … H A R D E R ” is not a plan, it’s not a strategy, it’s not a system.

Yes, for some people it IS the answer. Some have barely tried at all. But for most people – especially Planet Perry people, who are almost always industrious, hard-working folks – it gets you only more of the same.

If ” I … MUST … TRY … H A R D E R ” is your New Years Resolution – if being 10% better in five different areas is your plan – stop deceiving yourself. You think you’re pounding on a brick wall, but it’s really just tacky green polyester carpet.

Today is January 15, the spot where most people redouble their efforts after slipping one or two times. But it’s time to recognize that WILL POWER is not the problem and it’s rarely a solution.

The solution is: What are you actually focusing on and what 1% of your world are you going to SYSTEMATICALLY focus 500% extra effort on, compared to last year?

And what are you going to QUIT doing entirely?

That’s Force Multiplication.

If this resonates with you, join us today for our FREE 80/20 Force Multiplier Q&A. Live at 11am Eastern:



Perry Marshall

About the Author

Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."

He is referenced across the Internet and by The New York Times, The Washington Post, USA Today, the Chicago Tribune and Forbes Magazine.

Last 5 Posts by Perry

Bookmark, Share, and Receive Updates...

Bookmark this post, or send it to a friend by clicking the social bookmarking icons below. You may also post this article to your website, blog or web 2.0 property - as long as you include a link to www.perrymarshall.com and leave the content, links and the "About the Author" intact.

Get notified of new posts by RSS or email.
Posted by Perry on January 15th, 2013. Filed in Marketing Blog. Tagged as . Follow responses thru Comments RSS. Follow responses thru Comments RSS.

Comments on A Stern Warning about New Years Resolutions »

  • Eric Louis says:

    Did you hear about the hedge fund exec who did a 3 hour, 342 slide presentation on why Herbalife is a pyramid scheme?


    It’s super interesting, provides a deep dive into why the so called system doesn’t work.

  • Paul says:

    Perry, In my own little world this is what I found out. I enjoy making resolutions or goals but I do them with maybe a slightly different twist than most folks. Whether it is my brother, my wife, or friend,
    all too often I hear that “I’ll try… I might… I think I’m going to… Maybe I will do this… WHAT?

    Heck, that is all talk for giving yourself an out. Failure. My self talk said that “I’m going to do this no matter what”. No matter what I am going to the gym today. Think that might beat out… I’m going to
    try to go to the gym today. I might go to the gym today. Paul, I think I’ll try to make it to the gym today around 5pm. Well Dave, no matter what I will be at the gym at 5pm today. So about 15 years back I set a world record in the bench press at my weight and age. Not by trying or might but by No Matter What.

    So I have short term, medium term, and long term goals and resolutions. Sure, sometimes things get in the way. You didn’t realize that it was your sister in laws birthday and you are called at 5pm to
    meet the family for dinner so you won’t be able to get certain things done. That happens few and far between.

    I go by the mantra of No Excuses. No Matter What, today I will write a new article for my blog, get links to that article from Social Monkee, use Spin Rewriter to create new versions, put that up on UAW, and create yet a different article to spin and put that through Magic Submitter. So the bottom line is I know No Matter What the above will be done today.


  • Leave a Comment

    Notice: A cache module is enabled on this site. Your comment may take some time to appear.