Why getting new customers is so dang EXPENSIVE

80/20 Force Multiplier starts in less than 1 hour and it’s going to be a barn-burner. We’re experiencing a last-minute signup crunch, and one hour from now everyone is going to gain fresh new insights that you have never gotten before anywhere else.

Here’s just a taste:

Let’s say your website gets 100 leads a day and you’re spending ten bucks a lead. That’s $1000 per day of ad spend – a respectable budget for a small company.

But you want 200 leads a day. And it seems almost impossible.


Here’s why:

It’s because 200 leads a day will actually cost you $4,000 per day – forty bucks apiece not ten!

That’s a fact.

Why is that true?

It’s because of 80/20 and in the course I’m going to explain it in detail.

And I’m not going to describe just one but actually THREE elegant solutions to this problem.

Starts at 3pm ET:


Competition is thick. In 2013, this problem is either gonna get HARDER to solve, or easier. Your choice.

Perry Marshall

About the Author

Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."

He is referenced across the Internet and by The New York Times, The Washington Post, USA Today, the Chicago Tribune and Forbes Magazine.

Last 5 Posts by Perry

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Posted by Perry on January 15th, 2013. Filed in Marketing Blog. Tagged as . Follow responses thru Comments RSS. Follow responses thru Comments RSS.

Comments on Why getting new customers is so dang EXPENSIVE »

  • Gemma says:

    We’re talking exponentials here, aren’t we? So in this case if $1000 buys you 100 leads (customers) then buying 50 will cost you $250. Buying 25 will cost you $62,50. Sure, it’s never that distinct, the idea’s there.

    Spreading your lead generation using the Swiss Army Knife means huge savings.

    I’ll catch the replay tomorrow.

  • Ok you convinced me. I did 80/20 last year and had the most productive year of my life. No exaggeration. I’m gonna sign up again this year – can’t wait.

    By the way your Email writing course (Look over Perry’s Shoulder) was fantastic! Even by your standards. The emails I’m writing now are so much more personal and fun to write and I’m getting more positive feedback than ever.

    Thank you!


  • Dear Perry:

    I just purchased the book and also the google ad words. I have been receiving quality information from you on a regulary basis. The knowledge that I will obtain from this book has to be 1000 fold from the newsletters. In addition the amount for the two books of $32 is well worth the price. You have been giving me information for free, now at least I can give you some money for your knowledge.

    Once I finish reading will let you know my outcome.

    Robert Miller
    Derelic Pipe Factory – President/Co-Founder

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