Benji Rabhan: “Failure is Obsolete”

If you look at everything you do as a science experiment – instead of “Custer’s Last Stand” – you’ll never fail again. You’ll just test your way to success.benji rabhan Benji Rabhan: Failure is Obsolete

Failure = testing. Sure was a revolutionary idea when I first heard it.

Last year, Benji Rabhan at age 26 was honored by President Obama. He made the Empact100 List one of the 100 top young entrepreneurs in the US. Benji is one of my esteemed Roundtable members.

Quoting from Benji’s book, “Failure is Obsolete”:

Abraham Lincoln was a great president and obviously an intelligent person. But I remember a quote attributed to him, something like, “If I’ve got one hour to chop down a tree, I’m going to spend the first 45 minutes sharpening the axe.”

That’s smart, right? It is, but I see that as an older way of thinking and too risky. Here’s what I would do instead:

If I had to chop down a tree and the tree was important, I’d sharpen the axe for 10 minutes and try it on a smaller tree to see how much sharper I needed it. Then I would sharpen until I was positive it could knock down the big tree in as few swipes as possible.

I may even finish before the hour is up and go grab a beer.

Please don’t miss the importance of this. SPEED is everything in 2013. The reason Google had to buy YouTube – instead of just coasting along with “Google Video” (remember that?) was YouTube let people post instantly instead of waiting 3 days for approval. Speed ended up being worth a couple billion dollars.

Speaking of speed, Benji possesses a rare gift for knowing how to build landing pages that persuade visitors instantly – before they read a single word. Benji knows where “reader-lazy” eyes go first, where they wander, and what your pages communicate in that first fraction of a second.

His book includes key insights on page design. It ranges from his philosophy of success and failure, to “Test before you test,” to his Conversion Rate Optimization formula, to the Double Funnel technique.

Not many 26 year old guys charge $1,000 per hour for their time. This book offers you years of Benji’s time for ten bucks. Grab his book on Amazon:

“Failure is Obsolete” - now being released for the first time.

Perry Marshall


About the Author

Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."

He is referenced across the Internet and by The New York Times, The Washington Post, USA Today, the Chicago Tribune and Forbes Magazine.

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Posted by Perry on January 22nd, 2013. Filed in Marketing Blog. Tagged as . Follow responses thru Comments RSS. Follow responses thru Comments RSS.

Comments on Benji Rabhan: “Failure is Obsolete” »

  • Robert says:

    Thanks Perry

    I just got two ideas, from this email.


  • Sev says:

    thanks for the tip, perry. i find it strange that a book that has not yet been released has reviews dated from october 2012, but since you are vouching for it i am sure it will be good so i am going to order it:)

  • I ordered the paperback, but do wish it was available in Kindle.

    • Update: I sent an email to Benji Rabhan’s website and received a reply saying according to the publisher, the book would not be available in Kindle.

      So I ordered the paperback edition.

      The next day, I received an email update saying the book would indeed be available in Kindle format, within the next thirty days or so.

  • Nick Neilson says:

    Hey Perry,

    Off topic to this post, but wanted to get your take on this article –

    Half a Million DVDs of Data Stored in Gram of DNA :

    Storage Density of 2.2 petabytes per gram. God’s machine language putting humans’ to shame. :)

  • +1 for Benji’s talent. I made one small change to my web site based on a tip I learned from a hot seat style webinar Benji did for Perry’s Mastermind group. It wasn’t my web site he was critiqued, but I took what I learned and applied it my web site and significantly increased opt ins for my email list.

    Just bought the book in Kindle form. Can’t wait to read it!

  • Thanks Perry for the ideas in your post. I just bought Benji book and look forward to reading and implementing quickly. Going through 80/20 book and other resources now. Really looking forward to getting much more done in less time!


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