When humans are slave to the machines

Some songs sound quaint and dated after just a few years. A precious few are eternally young.

What’s the difference?

Boston’s first album, which in 1976 was the best selling debut of any band in history, offers a clue in the liner notes, which are printed on the back of the LP:Boston 1976 back s When humans are slave to the machines

Consider the use of technology as an instrument, all the more remarkable because this is a first album. Of the tendency for technology to take over in the hands of lesser practitioners, Tom Scholz says, “It depends completely on the person using it. People have already fallen prey to that, in my opinion, with items that they just go out and buy to get a certain sound without really understanding where that sound comes from and how to apply it.” 

Ever heard an album where the musician got super excited about some sound on his his synthesizer, so he continues to annoy you with it on every track? Blech. Boston’s founder Tom Scholz did not fall prey to that temptation.

Tom was an MIT grad, a product developer in his day job at Polaroid, and an incessant inventor who played with everything from go-karts to model airplanes. His signature guitar sound led him to produce the legendary “Rockman amplifier.”

The music could have easily become a slave to his inventions, but instead, his inventions served his music. Very well, thank you very much.

And THAT is why “More than a feeling” still gets played on a thousand radio stations every day, 37 years later.

The lure of technology, the temptation to prostrate yourself and serve the machine, is 100 times greater in 2013 than it was in 1976. How many people write for Google instead of real human beings? How many articles and blog posts and social media projects are stale bread one week after they’re posted?

That’s not longevity. That’s not influence. And it certainly lacks authority and impact. (And hey, didn’t all the science fiction writers predict this would happen?)

The Influential Writing Retreat is not about copywriting per se, though much will be said about copy. It’s not about stringing words together, and I will NOT be spending much time on my own inventions such as Swiss Army Knife.

No, the focus will be the underlying structure, the foundations, your very roots – where your writing comes from in the first place, and the elements of YOUR natural writing voice.

As a class, the group members will find and develop your signature style. Nothing like this has been taught in any copywriting course.

May 7-9, Chicago


Perry Marshall


About the Author

Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."

He is referenced across the Internet and by The New York Times, The Washington Post, USA Today, the Chicago Tribune and Forbes Magazine.

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Posted by Perry on March 14th, 2013. Filed in Marketing Blog. Tagged as . Follow responses thru Comments RSS. Follow responses thru Comments RSS.

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