The guy with a 40.9% Click Thru Rate
When most people write Google ads (myself included!) we quickly get stuck in one or two ruts. We think we’re testing 20 different ads but really we’re testing 2 different ads 10 times, only with slightly different words.
Every time you bust yourself out of one of those ruts, your checks get FATTER.
Best way to escape from a rut: Get a swipe file.
Raiding your swipe file to test new Google ads is the easiest $1,000-per-hour work I know of.
I’ve been keeping my own AdWords “Jet Stream” swipe file for 3 years now. It’s so precious, I only give it to Roundtable Members and folks who come to 4 Man Intensives.
Markus Roman has been building an AdWords swipe file that’s 10X bigger than mine, and he’s been using more powerful tools to do it. As a result he’s got CTR’s of 27.2%, 36.7%, 40.9%.
Killer AdWords ads work because they operate at the *subconscious* level. They activate hard-wiring in your brain and they’re almost PRIMAL. Markus has these kinds of ads at AdWordsSwipeFile.com.
You should check out his sales page… even if you just do it to grab some of the ads he’s got in his exhibits! He’s got 10 ads on his sales page. His product has 1,000.
Remember: The #1 factor in raising your Quality Score is still CTR. You don’t have to figure this out all by yourself. Let Markus’ examples culled from billions of Google searches do the work for you:
http://www.AdWordsSwipeFile.com
I meant to tell you…. when I was a young marketing pup, the first thing my mentors taught me to do was build a “Swipe File.”
Wow, what a geeky concept. Collecting good specimens of “junk mail.”
Being an obedient estudiante, I did. My wife and friends even started collecting stuff for me. “Perry I saw this an immediately thought of you.”
NICE. Soon I had an entire filing cabinet of letters and ads!
Now I’ve got huge folders on my hard drive full of emails and ads and web pages and all kinds o’ cool stuff.
I’ve now added Markus’s ingenious collection to my library. I suggest you do the same:
http://www.AdWordsSwipeFile.com
Perry
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.
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