Quality Scores & nailing the marketing bulls-eye
If you’ve been on my list for any length of time you certainly know of Glenn Livingston’s conversion boosting survey methods. You may also know I was so impressed by his track record of consecutive profitable market entries that I asked to fly to his house to be HIS student a few years back.
What you may NOT know is how much this method has evolved in the last 18 months since he opened Rocket Clicks (now with 25+ staff) and reviewed hundreds of Adwords accounts.
What was once a rather sophisticated yet hard to implement twist on market surveys, risk management, and segmentation, has turned into a brilliantly simple but incredibly effective step by step system for developing an “ADWORDS CENTER OF GRAVITY,” and dominating your market with focus and determination.
In fact, this method is so effective that when Bryan Todd? implemented it in OUR accounts (and remember, WE are the? Adwords gurus), the campaigns and adgroups we applied it to quickly beat the rest of our Quality Scores.
A larger and larger percentage of my most successful coaching students are also using Glenn’s methods, and I’m starting to think they’re indispensable if you want to succeed in Adwords in 2010 and beyond. Bryan and I made a strategic decision to integrate Glenn more fully into the 2010 version of the Definitive Guide, for instance, and of course, he’ll be speaking in Maui.
Anyway, Glenn’s informed me he’ll be raising the price on January 1st (or when he hits 1,000 active members, a number he’s been hovering below but not quite reached), so I’d STRONGLY recommend you head on over and at least get acquainted with his methods, you’ll thank me for it, I’m sure:
One last thing about Glenn’s Hyper-Responsive Club:
As soon as you join, you begin to receive a series of monthly case studies. These are much deeper looks at real online businesses than are available almost anywhere else.
For example in month 8 you get a hyper-specific account of Glenn’s entry into the weight loss market, which is one of the hardest markets to crack, period.
Glenn was successful on the FIRST TRY. (Just a few weeks ago Glenn was in a panic about the fact that it *might not* work out so great and he’d get egg on his face. I talked him out of a tree. :^)
My friend, this kind of systematic predictable success is unheard of. I don’t believe in “Yellow Brick Roads” but I have to say this is about as close to a formulaic plan as I’ve ever seen.
Ignore this at your peril.
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.
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Sounds great, Thanks Perry