The Six Million Dollar AdWords Manager
Rob Sieracki manages a slew of $5,000 to $500,000 per month AdWords accounts at Rocket Clicks. Glenn Livingston says, “Rob knows 5X as much about AdWords as I do.”
Today I’m doing a teleseminar with Rob: 12pm Central Time, 1pm Eastern, 10am Pacific, 18:00 GMT.
http://www.perrymarshall.com/maui/expert-panelist-call/
Rob tells….
-Do you know the click through rate that really matters to Quality Score? Most advertisers spending $30,000/month can’t answer this right, and that leads to inefficiencies that cost revenue.
-Does Google have a “hive mind”? Google’s dominance and effective monopoly in search advertising, plus the money that brings that allows Google to purchase innovative technology start ups, make them seem like the Borg on Star Trek. How should that big picture view affect your one-on-one interactions with your largest advertising partner?
-Is there more than one kind of Quality Score? How “situational” is Quality Score? The answer can be found in two cryptic questions: Why would Google’s chief economist call statisticians “sexy”? What is Google’s Big Hairy Audacious Goal?
http://www.perrymarshall.com/maui/expert-panelist-call/
The MP3 will be available to Renaissance Club members and above (www.perrymarshall.com/club)
Talk to you at noon central time!
Perry Marshall
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.
Last 5 Posts by Perry
Bookmark, Share, and Receive Updates...
or email.
