#1 Secret of Successful Google Ads
I’ve studied a LOT of successful Google ads. Rich Stokes’ company AdGooRoo systematically compiles data on Google ads.
And there’s one ingredient I’ve seen in more successful Google ads than anything else. Do you know what it is?
It’s NUMBERS. Many successful ads have numbers in them.
Numbers communicate proof and results:
Will pay cash for artwork
Newport collector will pay up to
$2,000,000 for original artwork
www.newportart.com
Play awesome guitar riffs
Q. How do you score hot woman?
A. Master the fretboard in 60 mins.
www.fret2fret.com
10 Skinny Rules
I lost 9 lbs. in 11 days, just by
following these 10 simple rules.
FatLoss4Idiots.com
138 Words Is All You Need
Use just 138 words to say almost
anything you want to say in Spanish
SynergySpanish.com
There’s another reason why numbers work. Notice that all these numbers are digits, not typed out in proper English. Obviously a Google ad doesn’t have room for “one hundred thirty-eight” anyway. But the “138″ sails straight into your brain. You “get it” instantly.
It conveys an idea FAST. And that’s why numbers work so well.
This is just the teeny tiny tip of the iceberg of all the new advanced techniques I share in the Maui Digital Seminar:
http://www.perrymarshall.com/mauidigital
Perry Marshall
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.
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