Affiliate Keyword Matchmaking: CashKeywords
In the Affiliate Bonus Module for the 2010 Definitive Guide to Google AdWords, I interview an affiliate marketer known as “Mr. X.” He tested something like 200 different affiliate offers before one hit pay dirt.
Now he enjoys a strong 6-figure income and he quit his attorney job several years ago.
Yet….had there not been a gal right there in his own law office who was making a cushy affiliate income on the side (and driving a BMW), he would’ve thrown in the towel long before he achieved success.
The secret to keyword-driven affiliate marketing is using a systematic method to match keywords to high-conversion offers. If you just guess without the benefit of high-power analysis tools, you’re throwing darts in a blizzard.
Consider this:
- There’s no such thing as a sidewalk without a crack in it and there is NO SUCH THING as a market without a hole in it. Ever. Like Gary Bencivenga said, “Any computer can be hacked; any safe can be cracked.”
- The upside of keyword marketing is: There’s an infinite range of possible combinations of keywords and offers. You can never run out of opportunities.
- The downside of keyword marketing is: There’s an infinite range of possible combinations of keywords and offers. You could test endless BAD combinations until you die.
- “Black Belt” marketers with red-hot offers and world-class sales pages dominate high traffic keywords and they’re immensely difficult to compete with. But if you’re immersed in a niche and you tailor your message to that niche, you can always wedge your way in.
Go to the woods or visit a pond or lake and you’ll see what I mean. See how many different kids of creatures thrive in that ecosystem. Loons, dragonflies, ladybugs, foxes, bobcats. Pines, maples ferns, every imaginable kind of flower – they all have their place. Each animal is fierce and fully equipped to compete, in its own special way.
So too must you be.
I only do paid endorsements for vendors I completely trust. One of my most-trusted Keyword geniuses is Stephen Juth. He’s a long-time student and creator of AdWord Accelerator. He’s now introduced a new Windows-based tool called Cash Keywords. It’s a desktop Search Engine that matches keywords to offers at high speed.
See this video where Stephen shows you how he plays keyword-affiliate matchmaker in minutes.
Stephen says:
* Cash Keywords Pro will help you to slice, dice and dissect your market within a matter of minutes by collecting keywords, filtering and segmenting your results, and then allowing you to quickly analyze trends, demographics and FAQs for them. ?This will help you to get deeper into your visitors’ heads and is one of the biggest and best benefits.
It liberates you from the ‘keyword candystore’, and is a great way to find cheaper PPC keywords, long tail keywords for SEO, information-based search terms, high volume queries, etc. ?(It’s hard putting this into words since there are a variety of things that can be done using various combinations of tools, filters and segmentation. ?It’s sort of like building with Legos.)
* It will help you to quickly locate the strongest affiliate offers within a vertical (or niche) across multiple networks (three more will be added in March).
* It will find the highest paying keywords for Google AdSense for any market.
* It provides step-by-step action guides to allow you to point-and-click your way through keyword research. ?(These are not in place yet but will be available soon and will be a BIG help for many). ?I showed an example of one in video #8 on our blog.
In this video, Stephen shows you how he matches keywords to offers in minutes.
Perry Marshall
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.
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Hi Perry and the Crew,
I am thinking of setting up a adword campaign to highlight my services as an interior designer and doer.
I have to admit that I haven’t a clue how to “maximise” my campaign, all I really know is my job.
And I love my work, it makes people’s homes prettier and nicer to live in, and makes them happier: and that makes me happier.
But when it comes to advertising … all I can think of is limiting my area to 25kms (15 miles – in Holland, 40 miles is a LONG way away) and putting an adword for “behang” “schilder” and the like.
I am going to see if your mini-course has anything to offer me. Thanks for that! Gemma