Maui Preview #1: Media Buys, Image Ads & the Rabbits that Ate Australia
These clips are from the AdWords Elite Master’s Summit in Maui, Hawaii. You can access the entire conference via streaming video and DVD here.
Video #1: The rabbits that ate Australia
In 1859 a bloke named Thomas Austin released 24 rabbits on his property in Australia, for a little hunting expedition.
Those 24 rabbits multiplied into the billions. Those rabbits literally consumed Australia.
The Australians were never real happy about that, but if you want a picture of going viral and crushing a market, them rabbits are about as good as it gets:
Video #2: Amit Mehta on Paid Search, Media Buys, Image Ads and the Supermarket
Amit describes the relationships between various forms of advertising online, for example paid Media Buys a la Jonathan Mizel, vs. Google’s Content Network and DoubleClick. How he achieves sky-high Click Thru Rates on Image Ads:
These videos are just a tiny sampling of 3 days of extraordinary content that we delivered at the Maui Seminar. You can access the entire conference via streaming video and DVD here.
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.
Last 5 Posts by Perry
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Dear Perry, one of my life career goals is to be able to go to one of your seminars, and I am pretty sure next year I will be there sharing my experiences and learning all I can from your staff, thank you.
Perry,
I wish I had the funds to go to this seminar.
Amit Mehta is almost as brilliant as you when it comes to adwords.
Jason
As much as people really benefit from being one of your customers, I think you would really benefit from being a customer of a gym.
Life’s good when you´re successful, isn’t it?
Just making a little fun. I liked the supermarket video most. Really shows how just about every marketing you´re exposed to, has really been thought through and tested. Supermarkets are one of the best offline testing grounds I guess. You can set something up and within hours you know if it works.
Video on Amit Mehta is a real good one. The first video is interesting too.