Scott Fox interviews Perry Marshall
Scott Fox, author of e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online, interviewed me about Pay Per Click. We had a wide-ranging conversation about….
- How to cost-effectively attract motivated buyers with PPC advertising IF you do it right
- How to increase click-throughs (CTR) on your PPC ads
- How to save money and lower your PPC ad bid prices
- How Google Adwords calculates its mysterious Quality Score and why it’s critical for your PPC advertising success
- The biggest mistakes most new pay per click advertisers make How to get more ad impressions in a niche market
- Why Google Adwords advertising is like the Yellow Pages but Facebook ads are like a coffee shop
- Why PPC done correctly is not an expense but an investment
You can listen to the podcast here.
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.
Last 5 Posts by Perry
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or email.Posted by Perry on June 19th, 2010. Filed in Marketing Blog. Tagged as Advertisers, adwords, Bid Prices, click throughs, Coffee Shop, google, How To Save Money, Impressions, Interviews, Marketing Strategies, Marshall Scott, Mysterious Quality, Next Generation, Niche Market, Pay Per Click, Podcast, Ppc Advertising, quality score, Scott Fox, Yellow Pages. Follow responses thru Comments RSS. Follow responses thru Comments RSS.
