Bids and “Keywords” [Likes and Interests] on Facebook
There are two things you absolutely must get right in order make Facebook ads profitable:
1. There is a very specific bidding strategy you need to adopt, to avoid not paying literally 2X more than you should for your Facebook clicks. Drew and Bryan shot a video that explains exactly how this bidding strategy works.
2. “Keywords” on Facebook are an entirely different animal than keywords on Google. They’re items in peoples’ profile (Likes and Interests”) which are things about their identity, i.e. Democrat / Catholic / Rolling Stones fan / fan of California Pizza Kitchen – not questions they’re asking right this moment.
This requires a shift in how you connect the dots and follow the money. Making this shift is the most profitable thing you’ll do this year.
Drew Bischof and Bryan Todd give you keyword and bidding strategies for Facebook Pay Per Click, shot at our exclusive, $5,000 per head seminar in Maui Hawaii:
http://www.perrymarshall.com/facebook/facebook-presentation-from-maui/
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About our Facebook “Compatibility Quiz” - If you got a score of 5 or more then you need to pay serious attention to this. Here’s a cool email we got yesterday:
Just a word to say I really like the questionnaire Ken McCarthy put out with you on 10 questions re facebook advertising compatibility…very succinct. The followup video from Maui, was very solid as well…in about 4 minutes it opened up a huge area for me, as I am in film distribution and specialize in indie documentaries that are too difficult or off the grid for big box stores to take them, but they are all targeting large online niches.
One day I will be sitting there in one of your major seminars. In the meantime, watch out for a package from me, with a couple documentaries I think will interest you. I have been reading your stuff for some 5 years and am pretty familiar with some of your sensibilities . . .
Best,
Dan Shannon
ID Communications Inc.
Comment:
Indie Films are something that would be VERY hard to sell using Google AdWords, or any search engine. But very good for Facebook! Facebook has huge untapped strengths. Again, if you scored 5 or more at www.IsFBForMe.com then you need to pay close attention.
Again, these two videos have vital Facebook techniques:
http://www.perrymarshall.com/facebook/facebook-presentation-from-maui/
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.
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Hey Perry,
Quick note to say thanks.
I’ve been closely studying everything that you’ve been teaching us about Facebook advertising. And, today after the call, I started putting it into action. It’s a very small niche but, everything you’ve shared is working. Within minutes of posting my campaign, I was getting impressions and clicks. I’m waiting to see just how many results we’ll get and how they convert.
Thanks
Stuart
You say no one wanted an oil spill. O.K. Bp and other companies are more than willing to risk anything for profit. So even after this disaster, they are fighting to continue to drill deep water, and artic deep water disguised as a land operation with a fake island.
You are wrong, they do not care one bit about tourism, fishing, livelyhoods, or the por sea animals that are wondering what they did wrong to have no oxygen to breath. To be burned alive by Bp cleqanup menthods. How dare you say no one wanted this. They are willing to repeat the disaster again right now, rather than not make a profit for a time. All America should be ashamed at what our goverment has allowed. They have allowed it from lobbying, and regulation of the fox in the hen house. This is all about money and profit. We should now be well on our way to energy independence, and not seeking oil at any cost to our ecology, and the suffering of jobs, livelyhoods, and sea animals being tortured to death. Shame on this country and all who go about thier daily lives and do nothing to stop these oil companies, and bribed and paid for polititions!