Put $1 in, get $3 out – 2 profitable Facebook campaigns

I’ve posted 2 interviews with Facebook advertisers who’re absolutely cleaning up:

1) Brandon’s results on Facebook were initially *dismal.* He was buying clicks for 7 cents and only earning back 2 cents. He spent $2000 and got little of it back. Not good!

Then he changed his approach. Ran a 3 week traffic experiment and started buying clicks from a different type of user. Those clicks cost 28 cents instead of 7.

Yet his ROI went UP instead of down – now making money 3:1 instead of losing money 3:1. He spent $6,500 and got $20,000 back. In this interview he tells what he did.

2) “Mr. R” got over $100,000 in sales from $5,000 in clicks for an everyday brick & mortar service business. He describes one of his fave bidding strategies:

http://www.perrymarshall.com/facebook/2-interviews-on-facebook/

Perry

About the Author

Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."

He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.

Last 5 Posts by Perry

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Posted by Perry on June 25th, 2010. Filed in Marketing Blog. Tagged as , , , , , , , , , , . Follow responses thru Comments RSS. Follow responses thru Comments RSS.

Comments on Put $1 in, get $3 out – 2 profitable Facebook campaigns »

  1. June 25

    Ed Estlow @ 2:50 pm

    Perry,

    Sorry for an off-topic comment, but just wanted to get in touch with you, and wasn’t sure how.

    Are you aware of this particular usage of Google AdWords?

    http://www.tvkim.com/watch/272/kims-picks-slick-way-to-get-a-job

    Best,
    -Ed Estlow

  2. June 25

    Jodi Forsythe @ 3:47 pm

    I really enjoyed the free teleseminar last night about Facebook, and I went ahead and set up my campaign. Apparently I have to work on my approach, because of 15,000 impressions I only have 1 click … hmmm… I guess Rome wasn’t built in a day.

    Great teleseminar anyway, I’ll have to work on it a bit more.

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