I’ve posted 2 interviews with Facebook advertisers who’re absolutely cleaning up:
1) Brandon’s results on Facebook were initially *dismal.* He was buying clicks for 7 cents and only earning back 2 cents. He spent $2000 and got little of it back. Not good!
Then he changed his approach. Ran a 3 week traffic experiment and started buying clicks from a different type of user. Those clicks cost 28 cents instead of 7.
Yet his ROI went UP instead of down – now making money 3:1 instead of losing money 3:1. He spent $6,500 and got $20,000 back. In this interview he tells what he did.
2) “Mr. R” got over $100,000 in sales from $5,000 in clicks for an everyday brick & mortar service business. He describes one of his fave bidding strategies:
http://www.perrymarshall.com/facebook/2-interviews-on-facebook/
Perry
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
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Posted by
Perry on June 25th, 2010. Filed in
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Perry,
Sorry for an off-topic comment, but just wanted to get in touch with you, and wasn’t sure how.
Are you aware of this particular usage of Google AdWords?
http://www.tvkim.com/watch/272/kims-picks-slick-way-to-get-a-job
Best,
-Ed Estlow
I really enjoyed the free teleseminar last night about Facebook, and I went ahead and set up my campaign. Apparently I have to work on my approach, because of 15,000 impressions I only have 1 click … hmmm… I guess Rome wasn’t built in a day.
Great teleseminar anyway, I’ll have to work on it a bit more.