Building the Facebook Compatible Business
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Ultimate Guide to Facebook Advertising
I’ve spoken with a lot of frustrated Facebook advertisers. They say things like…
“I can get this to work for ‘fun’ businesses. But what about not-so-fun businesses like Dentists? I can’t imagine my kids having a playful chat with their dentist. Don’t know any dentists who are into that either.”
“We have generated a crap load of clicks, but no conversions.”
“I’m a marketing and PPC consultant. On Facebook, sometimes I feel dumber than my client.”
“Frankly I can’t get this to work at all.”
“I need someone to walk me step by step and teach me Facebook advertising.”
Lots Of Folks Have Tried
Facebook Advertising And Failed.
A Few Have Made Megabucks.
I have a client who made $200,000 in one year with $5,000 of clicks. Another client turned $12,000 of clicks into $48,000 of business in 2 months. Don Crowther has a client who made $5.6 million in six months. Tom Meloche built an entire software company almost exclusively on Facebook clicks. What’s the difference?
The difference between winners and losers on Facebook is much bigger than it is on Google. And this time around, the people who’ve cracked the code are not volunteering to show you how they did it. Until now.
Bryan Todd, Thomas Meloche and I have experimented with Facebook ads for more than two years and we’ve nailed this. Just as we did with Google AdWords 8 years ago, we’ve broken this down to its most basic parts.
Even better, we have put it into a book you can buy for less than the cost of a dinner date. If you even THINK you might advertise on Facebook then you absolutely MUST order this book now.
Ultimate Guide to Facebook Advertising by Perry Marshall and Thomas Meloche shows you the nuances of how to reach more fans, more customers and make more money with Facebook. Perry and Thomas’ approach departs from typical “social media hype” and delivers hard, actionable moves you can make – plus very low-cost advertising opportunities that deliver results.
Here is my promise to you
- This is delivered in plain english. No techno-latin.
- This will clearly identify how Facebook is different from Google and why your current efforts in Facebook advertising are failing
But Facebook is a different animal.
Most people are hanging in Facebook for no particular reason at all. You must adjust your business to match the culture and traffic habits of Facebook users. Those who are deliberate and methodical and measure their results will find Facebook to be not only a friendly place to do business, but a profitable one as well.
I predict that in the next 6-9 months, the face of Facebook will change. Even your experience of being on Facebook will improve. Why? Because highly relevant, intentional “Facebook Entrepreneurs” will come on board in large numbers. They will build Facebook compatible businesses, taking full advantage of the affluent, targeted customer base Facebook has amassed.
Welcome to the gold rush.
FUEL YOUR BUSINESS WITH FACEBOOK
Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment—in clicks, customers, and profits.
Covers critical updates including:
- Targeting by birthday, family status, and more
- Pinpointing who is seeing your ads
- Managing impressions per ad to avoid ad fatigue
- Using Sponsored Story Ads—the newest advertising categoy
- Creating a Facebook business and identity
What My Customers Are Saying
”Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn’t when it comes to advertising online. If you’re looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book – it truly is the ultimate guide!”
—Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing
”If anybody can make practical sense of Facebook for marketers, it’s Perry. He has his finger on its truth – as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my ‘No B.S. blessing.’”
—Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, www.NoBSBooks.com
”Ultimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don’t know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It’s a fun and easy read and a surefire way to seriously increase your income.”
-Jay Conrad Levinson, The Father of Guerrilla Marketing, author of the Guerrilla Marketing series of books
”Facebook advertising appears simple, but it’s trickier than search engine marketing. In this book, Perry Marshall and Tom Meloche teach you secret of “Right Angle Marketing” – selling based on who people are and what they identify with. This is entirely different from Yahoo! or Google. They help you determine how to prioritize Facebook within your particular marketing mix. Then they take you by the hand and lead you through the minefield, showing you the tools, bidding techniques, and sales cycles of Facebook ads. Without their help, the odds are stacked against you. With their help, your chances of success are excellent.”
-Alex Mandossian, Heritage House Publishing, author of The Business Podcasting Bible
”Perry Marshall has done more to de-mystify Google AdWords for business owners than any person on earth. With this book, he’s done the same for Facebook. If you want to cut through the smoke quickly and make money advertising on Facebook, this is the book to read.”
- Ken McCarthy. The System Seminar, Tivoli NY
”The irony of living in the Information Age is that good info has gotten harder to come by. The lame stuff still manages to clog the pipes, causing chaos and preventing you from discovering the legit specifics that can actually help you in your quest for business success and a bigger bottom line. Perry Marshall has been a first- stop, one-stop resource for the best possible advice on making AdWords work since Google unleashed it on the marketing community…and now, Perry’s new tome on Facebook’s astonishing (and yet-to-be-fully-tapped) power to reach gazillions of targeted, eager prospects (most of whom you’d never even know existed, otherwise) is the first and probably the only book you need to be one of those early adopters who score fastest. Perry’s books are always essential. This one is perhaps more so than usual.”
-John Carlton, the most respected and ripped-off veteran copywriter on the Web
”Perry Marshall is amazing! He reinvented himself from engineer to white paper expert to become the world’s leading expert in Google Adwords. Now with his secret weapon, Tom Meloche, he’s reinvented himself again, this time as the guru in Facebook advertising … through which, he points out, you can access 600 million customers in 10 minutes.”
-Bob Bly, author of over 60 books including Complete Idiot’s Guide to Direct Marketing, The Online Copywriter’s Handbook and Public Relations Kit for Dummies
”Perry Marshall is a terrific writer who makes wonderful use of stories and analogies to illustrate a concept. He does this exceptionally well in the chapter on ad copy writing, ‘The Power of Hidden Psychological Triggers.’ That chapter alone is worth the price of this book.
“Many companies have tried Facebook ads and failed for one simple reason: they treated Facebook advertising like search advertising.
“Facebook is social advertising. Social advertising is about understanding and reaching the user. Not the user’s behavior; but the actual person. This is where the book shines. It walks you through strategies of reaching your target audience based upon the person’s social profile so that you aren’t just accumulating ‘Likes,’ but actually gaining new customers.
“I’d recommend this book to anyone who is advertising, or wants to advertise, on Facebook. Social advertising is unique from most other types of advertising, and this book will teach you the concepts and how-tos you must understand so that your Facebook ads increase your overall profits.”
-Brad Geddes, author of Advanced Google AdWords
”One of the things I love about Perry is that he always shoot from the hip. Ultimate Guide to Facebook Advertising is written with no holds barred, which means that all the ‘juicy’ tips that might get left out of other, similar books are all in this book. It’s more than just a tactical ‘how to.’ It goes into the psychological aspects of ad writing specifically suited for Facebook and gives all kinds of practical advice for fan pages. So for anyone who really wants to get serious about Facebook advertising, this book is definitely a must read.”
-Shelley Ellis, contextual advertising expert, www.ContentNetworkInsider.com
”Perry Marshall led the pack with Google AdWords back in 2006. He’s still leading the pack today with Ultimate Guide to Facebook Advertising. Perry and Tom Meloche combine ‘insider’ knowledge of marketing on Facebook with proven marketing fundamentals for a powerful one-two punch that delivers results. Perry doesn’t just theorize about how Facebook marketing works, he does it himself, and he’s worked with thousands of others to hone his knowledge of this emerging landscape. If you’re thinking of marketing on Facebook, or if you’re already doing it, you’d be crazy to not get Ultimate Guide to Facebook Advertising.
-Clate Mask, president, InfusionSoft
”Hands down, I have never seen a more comprehensive in-depth study of successful Facebook advertising than what you are holding in your hands. Perry has done it again, he’s extracted the ‘gold’ within this amazing system of advertising that every astute marketer should devour and implement.”
- Ari Galper, founder and CEO, Unlock The Game, www.UnlockTheGame.com
“Hundreds of my clients have failed at Facebook before. Many were so seriously slaughtered that I’d written it off as a traffic source for all but the most advanced marketer, so recommending this book is not something I do lightly—yet I DO suggest you order a rush copy. Simply put, it’s a game changer. If you’ve tried Facebook before and failed, I’ll bet you didn’t have the testing paradigm, targeting insights, bidding strategies, tools, and creative advertising resources outlined in the easy-to-digest, entertaining words here. This goes double for experienced PPC marketers and triple for anyone who’s read another Facebook advertising book. Seriously, if this isn’t worth a trip to Amazon.com, I don’t know what is!”
—Glenn Livingston, Ph.D., Marketing Psychologist, market research expert and founder of RocketClicks.com
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.
Last 5 Posts by Perry
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Perry,
I am so excited by the opportunity that is presented with Facebook. Google Adwords was just not my cup of tea – it just isn’t the way that I think and operate, so of course, I struggled. Facebook’s purpose and feel is more suited to the way I want to work as a marketer – so I know why it has been easier for me to get set up and pull in leads. The tweaks and mindset suggested by Drew will make it even better for me now! Your recommendation just solidified my feeling about Facebook – I know I can go full tilt for myself and my clients to make even more money.
I had found Facebook to be a problem for my niche as they have disqualified my one ad over thirty times. It’s hard to read their minds over there as they won’t tell you what’s specifically wrong with your ad.
I look forward to the training that you’ve just come out with! It’s very timely for me and FB is just too big to ignore!
Thanks Perry, as ever you give concise and sensible advice. My problem – as ever – is that as I am quite useless at advertising. I need to sort out how I should present my business before even thinking about advertising it.
Having said that, the ideas and thoughts you share with us gives me some idea of the direction I should be travelling in, and the things I should be working on.
Following my registration for your newsletters, I am much more aware of the responses I get through my website [don't laugh, I had it mauled by my friends last week, and it will be improved!]. So: the things you have said have already made a difference to me. Thankyou
Perry, nice to know your’e close enough with a phone # no less. Many others have e-mail as the only communication. How do I get into this, and get started in making a living in my new career/life changing world? Time is of the essence. Thanks scott
The coffee shop analogy is spot on. People join Facebook to make friends and engage in dialog about common likes, dislikes, etc. It makes sense that businesses that deal with art, entertainment, music, and so on will do well on FB. Thanks for the insights!
Can someone please teach Perry Marshall microphone and interview technique.
All his webinars are filled with distorted interruptions, at least 60 db’s louder than the guest, who is telling you something you want to hear.
My submission to the influencer “be the 60th presenter” twitter contest asking for people’s recommendations for increasing their digital influence in the coming year:
#influencer Ultra-Relevant Entertainment – Google’s Revenge of the Nerds + Facebook’s Fast Times at Ridgemont High = Digital Influence ++
“Ultra-Relevant” entertainment – using what we’ve learned from Google and leveraging social media to become the life of the crowd at increasingly esoteric parties.
Geez Perry – for an adwords consultant you sure help me with a lot of stuff.
I liked the Tool CD btw.
Hey Perry,
Thanks for this article, I kinda knew I should be using facebook more, but never seem to have got round to it.
Going to listen to the calls now…
Sally
Great blog! Thanks for the simple and clear information that you provided about facebook. I like the analogy that you used which is a coffee shop. I appreciate the ideas that you brought up. Best of success to you.
Thanks Perry,
Everything you delivered so far is top notch and super high quality-I know this FB info will be the same.
Dr. Jay
Yes I agree! FB is a different animal..
*** Google is the YellowPages
*** Facebook is the Coffee Shop
Great analogy Perry!
Thank you, Perry!
Your tips on Adwords helped me very much! Just bought your “The Ultimate Guide to Facebook Advertising,” hope it will help me the same way with FB.
I count on you!
thank you for bringing out a book on facebook. I did not know where to begin. Now I have a step by step guide to follow. thanks!
You’re welcome. Would love it if you can write an Amazon review after you’ve gone through it. Thanks!
My business deals in the financial/banking area. Would this book help me?
What’s your http://www.isfbforme.com score?
“Don’t despise making a penny, especially if you can make it reliably and repeatedly.” Best piece of advise
Hi Perry
I am back in business in the new year – and I already have a client who is interested!!! In times like these, I am being cautious.
The one thing I really love about your Facebook ideas is their insight: you could not have come up with a stunning idea like the Facebook handshake without realizing what was going on.
I would like to add something here, and it covers also your latest campaign. I want to build my company anew, but I want to spend money in my local community and keep local people who I know involved and employed. I don’t mind not earning $100 000 – as long as I am comfortable and those around me still have jobs and pay taxes and get to shop in the local shops that we still have in our village.
It was these things I never had in the UK, and would have died for – and now I have them, I don’t want to lose them for they are too precious, and too many people have jobs making bread and cutting flowers and cooking food in the local restaurants.
If it costs me 25% extra to have this service, it is a price well worth paying because that money will come back to me in some way or other.
Just to let you know that there are some disadvantages to having face-book style universal logins: my own WordPress/Gravatar was hacked and used fraudulently against me. There was no redress and the webmaster would do nothing about the problem (not very clever for a so-called English gentleman).
So I did something about it myself.
I used a different Gravatar, and made this one – the one my Troll was using something that explained the situation to others. What I didn’t realize was that this was being used on this site too.
Security from firms like Live.com* and WordPress/Gravatar is not very strong – and I would strongly urge anyone using them to be very careful of what information they make public through their services. (*The fraudulent emails I get purporting to be from a friend always comes through Live.nl and no other email service: it is not secure and I know how it happens since I have a Bitly account).
My company, international multibillion dollar business closely tied with government/home/military every aspect of life it seems…. we have a FB profile, but i sware up and down that more could be done with it…. we’ve mad some major good marketing moves including sponcorship of the NFL… that WEB 2.0 is like the most foreign language known to my business…. that should change