Results from Facebook ads in 1 day
Facebook FastTrack student Lisa Ziegler of Nokomis, FL sent in shortly after the class started:
“So….It’s 10:22am EST on Friday. I’ve already gotten 2 conversions from my NEW ad that just got approved this morning. Cost per conversion…..$ 3.27 Cool, Alright, Yeah!
She paid 55 cents per click and got 8,053 impressions in just part of a day.
***Important difference between Google and Facebook:
The cost of a Google click depends on what the person is looking for.
The cost of a Facebook click depends on who’s looking for it.
Right now, most advertisers have no idea how to target the kinds of people they ought to be reaching. So some traffic is super bargain priced.
Perry Marshall
About the Author

Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.
Last 5 Posts by Perry
- Dumb Money vs. Smart Money on Facebook
- "Please Do Not Reply" - Here's Why
- Google, Facebook & the Future of PPC (Part 1)
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- Joe Polish & I Love Marketing Podcast: Facebook Ads
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That’s great. Converting on Facebook can be tough. In my experience, PPA is the easiest to convert with on Facebook, depending on the offer, of course.
I really like your mobile platform, it’s easy to get to, what you want, when you want it, and that’s a big deal to me. Thanks
Ps. Great content.
Hi Perry,
Just would like to say you gave me a nice tip within the above article about advertising on Facebook.
I must say I have not adverstised on FB but now that I found a great tip, I will now take on ads on FB.
Thank you.
Oz