Google AdWords - Guerilla Marketing

Who We Are & What We Do

We help our members and clients develop automated sales & marketing processes. The integration of timeless direct marketing principles with 21st century media and technology produces astonishing results.

We also help companies who sell sophisticated products & services quickly and predictably acquire new customers - without the humiliation of competing only on the basis of price.

We roll up our sleeves and help: Our company functions as the marketing and publicity department for several technical companies. Industries include industrial, electronics, Information Technology, audio, high-end consulting and wireless.
We publish information on state-of-the-art marketing methods for company owners, managers, marketers and sales people
We provide training, seminars and coaching based on our experience and proven methods.

Behind the Scenes: The people who make things happen around here!

Timi, the Company Cat	"Mostly I just hang around the office and sleep all day. But when Perry leaves his desk for a minute, I get up and go sit on his chair. "I enjoy being the only one around here who isn't running Mach 2 with my hair on fire."
Perry Marshall, El Presidente	"I got my degree in engineering but eventually went into sales, which was a rude awakening. We had the privilege of eating baloney sandwiches and ramen soup for a while. "Things really turned around after I rejected most of what I'd been taught about selling and took the contrarian approach. Business should not be a grind - it should be challenging, fun, and profitable. "When I'm not working, I enjoy theater, good books, fine music systems, and intense conversations about almost anything."
Laura Marshall, Office Manager	"While everybody's doing glamorous stuff like waging marketing warfare and devising clever PR campaigns, I sign the paychecks and keep the vendors and checking account happy. "Not necessarily romantic, but as long as I keep these guys in line, who's complaining?"
Kenna Amos, Communications & Media	"We're modern-day alchemists. We transform mundane information into marketing leads, hence money, for our clients by producing attention-getting, understandable media products. "Having edited hundreds of press releases and articles as a former magazine editor-in-chief, I know what'll see the light of day, get shelved, or end up in the circular file. "You've got to give editors what they want, on schedule and with real-life application and documented facts, as well as first-class graphics. Pizzazz and humor are always welcome, too."
	"The best thing you can have is a competitor whose webmaster is too sophisticated and glitzy for his own good. Everyone thinks he's great, but nobody knows he's driving their customers away. "My websites are lean, mean, and results driven. but there's still plenty of room for a powerful engine under the hood - server side programs, tracking, live databases, e-commerce and stuff like that. "I like working here because everyone's like family, and there's a lot of freedom to take ideas and run with them."
Bryan Todd, Copy editing and language translation	"Yes, that's me, on a Yak. I live in Southern China, where I keep my fine-tuned marketing eye on the sleeping economic giant who's now beginning to wake, and fast." "I live with one foot in the East and one foot in the West. They email projects to me and I work on 'em while they're sleeping. Isn't that cool?"
Phil Alexander, Advisory Board	"If you need a new idea, read an old book. We try not to re-invent wheels around here. "My job is providing input on the thorny and bizarre marketing questions that come up. I've got a massive collection of rare and ancient marketing books. In most cases, a solution to some really tricky problem was developed way back in 1922 - and then forgotten for decades. "Perry gets it. He has the capacity to see the big picture so that each bit of the marketing strategy contributes to the image of the whole, while making money each step of the way!"
Robert Boldt, Advisory Board	"Perry's a brilliant guy, but the old saying is still true: Iron sharpens iron. Every now and then I still have to give him a good swift kick in the butt."

AdWords(TM) is a Trademark of Google Inc., Mountain View, California.
Perry S. Marshall & Associates is an independent consulting & publishing firm, and is not affiliated with Google.