Perry Marshall helps companies who sell sophisticated products & services re-invent commodity products into appealing, high-margin specialties, a la Starbucks. Replace cold calling with cost-effective advertising and lead generation. Use information and publicity to position you as the expert in your industry, instead of just another peddler.
These resources will help you attract more customers in 2005:
 The Perry Marshall Marketing Letter - with a special "Quicksilver" fast-start packet for Industrial & Technology Marketers. Most marketing newsletters are collections of mind-numbing articles and re-hash of stuff you already know. Not this one. And just for giving it a good college try, I'm including a packet of special tools and interviews for technology marketers. The Quicksilver system pinpoints exactly what the sharpest people in this business are doing right now to achieve double- and triple- digit growth, rake in hot sales leads, and generate literal stampedes of traffic at trade shows. Go here now to learn more....
Guerilla Marketing for Hi-Tech Sales People. Many thousands of people have gleaned powerful insights from this audio CD. I could easily sell this for $50, but I give it away free, as an introduction to the most important marketing principles I teach. Click here to read about it on my home page, and request your copy.
5 Days to Success with Google AdWords - Google's advertising system is the fastest, most results-accountable, most elegant marketing tool to emerge in the last ten years. But there are some nuances that you really need to understand to get the most out of it. This free tutorial teaches you the inner psychology and the most important concepts you need to play this game right.
Nine Great Lies of Sales & Marketing - I got my degree in engineering but eventually went into sales, which was a rude awakening. We had the privilege of eating baloney sandwiches and ramen soup for a while.
The usual sales and marketing advice that I got from tapes, books and seminars only added to the problem. Things really turned around after I rejected most of what I'd been taught about selling and took the contrarian approach. Get the story in this free nine-day course.
|
Perry Marshall