Perry Marshall Personal AdWords Coaching

How Mr. X doubled sales in 30 days in Personal AdWords Coaching and boosted his profit by $46,000 per month in less than 11 weeks… and he hasn't even started using Google AdWords yet!

I just received this report from one of my coaching students, Mr. X. Can't tell you his real name ‘cuz he doesn't want his competitors to find out what he's up to. But Mr. X is a gentleman in the UK who put up his website just over a year ago, and hasn't even started using Google AdWords yet. (There's no rule that says personal AdWords coaching has to be about AdWords – after all, we spend most of the time talking about all the other ingredients in your marketing mix.)

Coaching member triples his newsletter signups, then makes a 15 minute change and earns an extra $39,745 in ONE promotion in August

With the systems we helped him put in place, Ralph Charlton says we've already increased his income this year, from just one product line, by $100,000:

Multiply the selling power of your website and online advertising this fall, with Personal AdWords Coaching – and get hands-on help from my special guest, world class copywriter John Carlton.

On September 27, 2005, personal AdWords coaching will begin. It's an intensive 11-week adventure that starts with buying traffic on Google and works all the way through your sales funnel to maximize your web traffic, opt-ins, sales and profits. Every step of the way you get personal guidance from me and my able partners Bryan Todd and Howard Jacobson. And I've also arranged for esteemed advertising copywriter John Carlton to not only do a group coaching session, but to personally assist Iridium and Gold members.

I have appointed John Carlton as my special guest because John's mentoring has transformed my own copywriting ability so greatly. If there's one skill that trumps 'em all, it's writing engaging, persuasive copy. All other skills are secondary. John has sold hundreds of millions of dollars via the power of the written word, and seldom do I roll out a significant marketing campaign without having John check it first. (That usually means rewriting stuff, but when the checks start coming in, they soothe my anxiety.)

What you're going to get from John: First, John will do an extended group teaching session on copywriting, with hotseats, taking questions and interacting with the entire group. But second, IRIDIUM and GOLD members also get special personal access to John as part of my coaching program. IRIDIUM and GOLD members get three critiques from John, via private email address - you can send John links to your web pages, optin pages, you can send him a package in the mail - and he'll give you three insightful, brutally honest, helpful critiques.

That means in addition to your coaching sessions with me and my crazy crew, you also get John's personal assistance with your sales process. John's seminars cost $5,000.00 just to put your butt in the seat; he charges $1250.00 per hour to do telephone consulting, and his prices are on the rise. There is NO other writer at John's level, anywhere in the profession of marketing, who provides this kind of hands-on assistance to entrepreneurs. No one.

Like I said, you can send John links to your opt-in pages, sales letters or autoresponder messages and he'll give you his honest, no-punches-pulled, expert guidance on how to make it better. Like I said, I started getting John's help three years ago, and in hindsight it was a major strategic move. John played a pivotal role in getting my fledgling info business off the ground. His specific advice also kept me from making some critical mistakes with my clients.

You also get John's Kickass Copywriting Secrets of a Marketing Rebel course and a couple of big, fat notebooks - swipe files of his best letters and ads. And you also get a 1 year subscription to John's killer newsletter, The Rebel Rant. I open it the minute it shows up in the mail.

"February and March are the slowest months for our business. Yet, due in large part to you Perry, we have been profitable the last few months. To give you an example, in February 2004 (Pre-Perry), we lost $15,959.78. In February 2005 (Post-Perry) we were profitable $16,059.91. In March '04, it was negative $13,964.56 and March '05 it is at plus $5,227.22 as of today with a $8,000 to $10,000 check coming on Thursday direct deposit.

"These are real numbers. Without question, this class and the materials I have obtained have been the best business investments I have ever made. I can hardly wait to see what you will come out with next."

As you can see, my coaching members got some serious traction and dramatic increases in profitability. So what about you? Are you struggling to grow your Internet business beyond that elusive break-even point? Then you know you have to either make serious improvements right away, or bleed red ink until the sad day when you're forced to shut the whole thing down.

Are you doing “okay”? Well…. Who wants to do just “okay”? You didn't start your business and say “Gee honey, let's start a really really okay business?” …did you?

Are you doing outrageously, extremely well? If so, surely you know that you can earn much, much more – because even the tiniest improvement is all profit.

Whether you're running $1,000 a month in the red, or if you're putting $100,000 a month in your pocket, I'm writing to tell you that you can do better … vastly better. I've organized a personal AdWords coaching intensive that systematically cuts your cost per click and amplifies your sales dollars as visitors pass through your website, transforming losing campaigns into winners, and winners into runaway success stories .

Ernest Jones is another one of my fellow Chicagoans and made a 450% improvement in his business:

"My Google click to optin rate has made a 450% improvement and I'm picking up 300 new emails a day. I'm getting 4-6 sales per day. I can use what I've learned in this course to build a consultancy for my fiancee and myself too. I'm truly thankful for this coaching program."

"I started with a 9% conversion of visitors to leads, and we increased conversion to 24.5%. Our most targeted groups of keywords are converting at around 40%. The result is increassed of visitors to leads by over 160%. Our sales have increased nearly 50% since we started the coaching program. My estimate is that we will double our business within the next 2 months."

In my Ultra-Advanced AdWords courses, I've given away every scrap of info I have about boosting Google response (OK, almost every scrap) and I have a file cabinet bursting with testimonials. But getting that click on Google is only the first link in the chain. All by itself, it's no guarantee of success. Your website needs to do its job, too. And my expertise in the art and science of converting clicks to sales is formidable.

This is the “hidden barrier” that holds most businesses back from outrageous success. Your website and your situation are unique. And so far I've only been able to breach this gap with personal consulting and coaching.

However, I can only coach a small number of people at a time, and before this coaching program, I only offered this kind of personal assistance at a handful of high-dollar seminars. Because of the constant stream of requests, and because my consulting schedule is booked solid, I've decided to commit to a special 11-week personal coaching window… with a handful of people savvy enough to realize what's at stake.

Together we will make your sales funnel bigger and fatter, smooth out the rough edges, and make transactions flow like water. The throughput of your website will accelerate 150% to 500%. Read on, because I'm guaranteeing that, if you are accepted and follow our recommendations, not only will the class pay for itself by the time it's over, it will produce more tangible results in the next 12 months than anything else you've ever done in your marketing education.

Gareth Hatch, one of my fellow Chicagoans, went from losing $2500 per month to making $9,000 per month:

"I started the AdWords Coaching Course as a battered and bruised AdWords neophyte, no longer optimistic, a little angry - and very confused as to why I was losing money at an alarming rate using AdWords.

"At week 1 of the course, I had a site that was actually losing me around $2,500 / month, because my sales revenues were not matching my Google expenses.

"What happened next was truly amazing to a skeptical engineering type like me. Over the course of the first month, I was able to DOUBLE the sales conversion of my traffic, once it was arriving at my sales page. I suddenly became profitable! 'See honey - this Google AdWords stuff really works!!' I was able to turn the rate for two of my best keywords from an average 1.5% click thru rate, to an astounding 10.5% click thru rate by the end of the 8 week course!! 10.5%!! That's huge!! I ended up with an average click thru rate of 2.5% for all of my keywords - over 2 X better than when I started!!

What does this mean in monetary terms? Well, I started with 2,000 clicks / day, giving me a LOSS of $2,500 / month on the site. I managed to increase my sales conversion rate by 3.8 X my original. I increased my traffic to around 4,000 clicks / day. I am now on target for a PROFIT of over $9,000 / month for this sales page - and MORE, once I start branching out beyond Google to other forms of advertising!!!

Scott Braden consults companies on software licensing strategy. He took in an additional $10,000 almost immediately:

"You gave me a great tip on lead generation and positioning. Result: 15 new leads and a consulting engagement worth $10,000. And this is only the start - this could really launch me into personal independence from my job. This also gave me a weekly reason to get off my ass an execute something - everybody needs that now and then."

David Nevogt is in the ferociously competitive Golf Market and increased his profit by almost $5,000 per month:

"I have increased the amont of traffic to my site by over 400 clicks per day, and I've increased my opt-in rate from 3% to 12%. For me this means an extra 4 sales a day which is an extra $160.00 per day in profits."

Killer Copywriting + Web Traffic Expertise + Continuous Improvement = A Huge Snowball Effect, and Total Market Domination

The power of a truly magnetic website extends far beyond the obvious, immediate improvement. When you make this quantum leap I'm talking about, other opportunities inevitably emerge – from unexpected places. Affiliate traffic doesn't just add, it multiplies. You occupy the highly coveted “tollbooth” position where joint venture partners do business with you, only on your terms. Success leads you to new, undiscovered avenues. The winner takes all, and you're the winner.

Indeed I do. My students' advertisements are seen more than a billion times per month on Google alone, directly influencing more than 10% of all search engine traffic . My Definitive Guide to Google AdWords has been praised by top authorities like Dan Kennedy and Gary Bencivenga, the two most revered and highest paid advertising ad writers in the world today.

Between 1997 and 2001 I grew a fledgling tech firm from $200,000 to $4 million, selling the company for $18 million. Since launching my current business three years ago, I've consulted in dozens of industries, from diet pills to industrial computers, from Brazilian Jiu Jitsu to management consulting, from environmental remediation to cell phones.

One of my clients, a 23-year-old company in the industrial market (think ultra-conservative) has grown their sales by almost $8 million in the last 2 years with my help. I've been featured at Internet seminars from Arizona to Australia, sharing the stage with some of the most respected people in sales and marketing today like Les Brown, Jay Abraham and Gary Halbert.

My website is jammed with rave reviews and words of gratitude from hundreds of satisfied customers, people who've collectively sold more than a billion dollars of products and services, people who've slashed their bid prices, multiplied their sales, collected tens of millions of sales leads and dominate hundreds of markets every day.

Just to give you one example: Last year at a $3800 marketing seminar, a world-class entrepreneur (most people had never heard of him, but he operates over four thousand websites and does over $150 million in sales per year) stood up in a room full of savvy CEO's and thanked me for the outstanding information and profit-producing Google AdWords strategies I'd given him. This sort of thing happens to me all the time, and your business can benefit the same way his did.

"With all the other internet marketing programs I was always spending money and getting nowhere and it was like a carrot at the end of a stick, always just a little out of reach. Before Perry's program, I was happy to just be making more than my ad cost and building my list. But if you compare the two months before I started the program to the two months in his program, my profits increased 168 fold.

"Even by the most absolutely conservative estimate, skewing the numbers the worst possible way, my numbers still come out more than 1200% better than my very best prior month. My net profit for every click increased 50X. I've grown my numbers and cut my ad cost, by doing a whole lot less selling and a whole lot more relationship building.

"Howard Jacobson is like an encyclopedia of marketing ideas - no matter what you come up with, he's got more resources for you. And Bryan Todd is a great listener, and that's not to mention all the other participants who are all very advanced marketers as well."

"These are my results, they speak for themselves - here's what happened since I started working with you at the end of December:

Dec: $5,000 online
Jan: $10,000 online
Feb: $15,000 online
Mar: $21,000 online
April: $25,000 online

"I've made so many optimization changes based on your recommendation it's hard to keep track.

"Each piece of advice made a positive difference, from something as simple as reducing the size of my site masthead and improving the download speed, to dissecting my conversion process in detail and then reconstructing it.

"Perry you turned my business around, more importantly, you turned my brain around to finally understand what it takes to build and sustain an automatic selling machine."

How to Acquire Sharply Honed, World-Class Web Marketing Chops in 11 Short Weeks, Starting from Where You Are Right Now

Before I get started, let me make something clear: What I'm about to describe here is not for everyone. It's not for rank beginners. It's not for you if you haven't figured out what you want to sell or what market you want to be in. If you're not already off to a solid start with some results under your belt, it's not for you. To be accepted, you have to have a real, functional business.

It's not a $49 e-book and it's definitely not a blue-light special. It's not going to work for you if you subscribe to the vacuous foolishness of some marketers who are obsessed with gimmicks, sleazy get-rich-quick tricks and shallow flash-in-the-pan techniques. We're going to implement sound principles in an organized fashion and build your business on a firm foundation, in a systematic, step by step way.

Week 1: Starting on Tuesday September 27, I'm going to teach you the Unlimited Traffic Technique, the Traffic Conversion Anvil and the 95/5 rule. These concepts are foundational to my own business, and they're going to inform absolutely everything we do together from the word go. The endgame for you is unlimited traffic and the ability to outspend, out-promote and out-perform everyone else on advertising, so that competitors are completely at your mercy.

But that's not all. We're going to do a full frontal assault on your Google campaign, with every trick in the book. I don't care how much you've slaved over your campaigns (or if you haven't) we're going to squeeze new life out of them. Higher click rates, lower bid prices, and a bigger, sharper edge.

And of course we're going to talk about our very latest intelligence on getting the max out of Google's system, including all the new changes they've just unrolled. And there's one more thing: I'm going to show you some ultra-advanced keyword research techniques and methods for spying on your competitors that are just killer.

Week 2: You get a personal, private, one-on-one coaching session to help you implement everything we talked about in week 1. We'll log into your Google account and help you sharpen your game, fine-tune your ads, bids and keywords, and uncover previously hidden opportunities.

Week 3: Devising Hypnotic Hooks, Writing Truly Persuasive Copy & Injecting Real Sizzle into Your Sales Story - Special Seminar & Group Coaching Session with John Carlton. The real magic of marketing is right here: Adding imagination and Technicolor to an otherwise ordinary product; positioning yourself as unique in a gray world of also-rans; re-inventing goods and services so that apples-to-apples comparisons to others are difficult or impossible; commanding a premium price, even in a commodity market. Persuading skeptical prospects to part with their dollars to get what you've got.

Highly instructive examples and hot seats for you and other members will clarify crucial concepts and help you achieve the breakthrough you're looking for.

Week 4: You get a personal 30 minute coaching call to help you implement the testing and tracking systems we covered in the previous group session. I'll help you interpret your results, suggest new ideas, eliminate options that would only waste your time, and help you identify the most productive things you can test. I think it's vitally important to have this stuff in place, therefore I dedicate time to getting this right. This will pay off for you for years.

Week 5: We're going to implement, with astonishing ease, the one thing that holds more promise for transforming your Internet business than anything else: A really simple system for testing and tracking the important things that happen with your traffic. Most people are intimidated by this, and for good reason. You say “Test and track” and eyes glaze over. Hot romances turn cold. Visions of airline cockpit instrument panels and pages of JavaScript cause otherwise courageous people to flee for the door.

But not this time! This is, like I said, really simple. More than any other thing, this session is going to set you up for 150%, 200%, even 500% gains in the coming weeks, without you having to know a single thing about programming or statistics or whatever. What would a 200% improvement in your sales do for your profitability? It's not as hard as you think. From now on, improving your opt-in pages and sales letters will be almost as easy as writing a new Google ad to beat the old one.

Finally, week two will conclude with “Every trick in the book for improving your Google Ads, Part 2.” A powerful new Matrix method that dynamically predicts superior Google Ads before you've even written them (no kidding!). A source of new keywords that 99% completely overlook. Advanced bidding strategies for maximizing profitability – three distinctly different strategies, each one perfect for a unique kind of situation. Google AdSense and syndication – sometimes a blessing, sometimes a curse. I will make sure you pay not a penny more than you need to for syndicated traffic!

Week 6: You and I strategize together, one on one, to magnetize your sales story. Sometimes an outside perspective can unlock the profit potential of your business - untapped resources that were sitting there all along, unrecognized. What potetnial lies within? We'll find it and harness it in this personal call.

Week 7: "Opt-In Arson" – How to Light Your Landing Pages & Opt-In Pages On Fire. You can have the most brilliantly engineered Google campaign on the planet, but if your customer isn't delighted when she gets to your site, she's gone in nanoseconds. This is where most people really drop the ball. Should you sell something? Generate a sales lead? Ask for their email address? What happens next?

What do you offer them? A report? A white paper? A mini-course? Free download? How much content vs. how much teaser?

Those are questions I'm an expert in answering. I've generated hundreds of thousands of sales leads for myself and my clients. I know how to organize your sales process into smoothly flowing, logical steps that effortlessly pour visitors from one stage of interest and delight to the next, and I'm going to show you how this is done. This murky, confusing, maddening aspect of web marketing will come into sharp focus. I'll show you how to double, triple, quadruple your response with simple tweaks.

Week 8: It's one thing to show you how to double your response rate, but we're going to work together and do it in your personal, one-on-one coaching session. You can use this time any way you choose, but most people will want to use this session to fine tune opt-in and landing pages to make them exceptionally productive.

Week 9: Building the Maze: Using Email and Autoresponders to transform that first click into a long-term prospect and lifetime customer. A lot of people think my own key to success is my skill with Google AdWords. There's truth to that, but more important is my ability to use email effectively. Email is the glue that holds all of this together. And frankly I know even some highly regarded gurus who are just terrible at it. Email is such a sensitive medium, and it has to be handled with the greatest of care. But done properly, it can work wonders.

I've been paid as much as $5,000 to write a single email message. But I haven't taught very much of what I know about Email marketing, and never in public. This is where I take the secrets out of the vault and trot them out for members of this coaching club. Only here, only now. Don't miss this.

Week 10: Once again we strategize together to build your maze - we'll integrate your email strategy, your messages and your autoresponders into an orchestrated, cohesive force - and we'll make this part of your business more magnetic, more persuasive and more memorable.

Week 11: Six Pivotal Concepts that Will Rock Your World. I'm not going to tell you what they are now – you'll have to wait until week 11. But every one of these six concepts is profoundly simple; each one of the six relates directly to the other five; and every one of them directly impacts your ability to achieve unlimited traffic. We will already have improved your sales process by 50 to 500 percent, but week 12 will give you the tools to double it again.

Before the course starts, you're going to get a special kick-start bonus, the Live Traffic Lab DVD's from Ken McCarthy's renowned System Seminar for Internet Marketers. In the Traffic Lab videos, Don Crowther, Ken Giddens and I start with a website built at 1am the night before and a brand new AdWords campaign created from scratch, live in front of 40 paying audience members.

This was one frightening, nerve-wracking session for me. 40 people had paid eight hundred bucks a piece to watch me do this, and the core of the event was riding on my shoulders. Talk about walking a tightrope without a net. It was not scripted and it was not pre-recorded. It was live. At nine o'clock in the morning, I opened my WordTracker account and started getting keywords, writing ads and setting bids. By Ten o'clock traffic was coming in and the site was collecting leads. By the end of lunch (me scrambling, Mach 2 with my hair on fire while others relaxed in the hotel restaurant), we had good clickthru rates established and we were already refining our ads.

Between the live lab sessions, Internet marketing masters Don Crowther and Ken Giddens launched a torrent of tips, tricks, tactics and savvy advice, the very best insight they are able to supply. The whole room was roiling with excitement and raw energy as one technique after another was revealed. One tip I picked up there has brought me an additional $35,000 in the last 12 months.

To make things even more interesting, the hotel internet connection was flaky and it came and went throughout the day. At one point, somewhat as a ‘stalling' tactic, Ken invited John Reese to give a talk on a traffic technique he swiped from the Real Estate investment business. Not merely a brilliant technique, but in fact a fundamental that you must be conscious of. I was sweating bullets in the corner while John delivered his sharply honed expertise. While I sweat, you collect Guerilla tactics from Reese. Nice deal for you, eh?

By the end of the day we'd improved our results by as much as 300% and demonstrated how quick and easy it is to make massive improvements when you understand how to apply the correct principles. We got a thunderous round of applause at 6pm when we finally broke for dinner, and forty people went home armed with the most formidable day of web marketing education that the seminar business has ever seen.

We captured ALL of this on video, and Cindy Denton, a professional education curriculum specialist, even catalogued everything we taught in a special manual, condensing this advanced material into an efficient shortcut guide.

Probably the most condensed manual ever written on buying web traffic

I don't want to brush by this important point. If you're anything like me, you've got thousands of pages of marketing material, sitting on your shelf. And 99% of it has only been looked at once, if at all. Right? Well these days, I don't look for bulk. I look for people who give me the real meat and potatoes, fast. That's what Cindy's manual is. Rich as Espresso, it's a high-density, step-by-step guide, prepared by a professional educator with over 40 years of instructional design experience.

Our audience members paid $800 to watch this event live, but you get all four traffic school DVD's and the Cindy Denton's expert guide all free just for participating in personal AdWords coaching. Because in my professional opinion, this material is absolutely essential.

And right out of the gate, along with the Traffic School DVD's, you're going to get a cool little homework assignment. It's going to bend your vision around the corners you couldn't see beyond, and broaden your reach. It'll prepare you for this magnificent game you're about to master.

Yeah, I know. You've heard that before. Marketing guys and gurus constantly come up with gimmicks & fictitious scarcity schemes to get you to act NOW . Right? Well if you've ever suspected that the scarcity is just smoke and mirrors, many times you're absolutely right.

I don't ‘do' manufactured scarcity. It's a real and unchangeable fact that there's only so much of me to go around. Since I'm giving away access to my staff and pieces of my own time (which bills right now at $725 per hour ), I'm only selling 40 seats to the blue team, and 30 seats to IRIDIUM and 25 to the GOLD team. Not 80 and 40. Not 41 and 31.

40, 30 and 25. When they're gone, they're gone. Everyone who joins will get personal assistance and attention, and no capacity exceptions will be made for anyone, great or small. Applications will be taken and selectively approved on a first-come, first-served basis.

Personal AdWords coaching / BLUE: I've named this team the BLUE team because BLUE is the color of a hyperlink. To me, blue means “People are clickin.'” Which of course is the name of the game on the web. The BLUE team will experience six sessions of group coaching with me (open teleconference line with lots of interaction) and receive personal coaching from my staff members, Bryan Todd and Howard Jacobson. During alternate weeks you'll get five 30 minute personal, one-on-one scheduled coaching sessions from Bryan or Howard in which you'll get help implementing everything I've taught during the coaching calls. The goal here is speed of implementation so you can get absolute maximum benefit from every minute and every dollar you invest in this.

Meet my Coaches for Personal AdWords Coaching Blue Team (These guys are VERY capable marketers and advisors!)

Bryan Todd	Howard Jacobson (with son Elan; Elan will not normally be on the calls)

The BLUE team will be the best and most economical option for most people, especially if your business is just getting off the ground. I got a lot of great comments from Bryan and Howard's BLUE team members during the last coaching calls - like these:

"On February 23 I changed the landing page according to your instructions. Before, my average conversion rate was almost 3.5%. Since that date, it's a crazy 10.7%! Thanks again!"

"The previous site was averaging about 10 opt-ins per day, as of this morning I have 8 opt-ins and it's only 10:00am! "

All team members will also receive: 1) MP3 downloads, transcripts and audio CD's of the group coaching calls; 2) Recordings of all scheduled 1-on-1 coaching calls, and 3) A pre-course packet with live Internet traffic lab DVD's and a special pre-coaching homework assignment.

Application process: I am not accepting orders directly; you must submit an online application which must be approved. The application fee is $100 and will be refunded if you are not accepted.

If you are accepted, the price of personal AdWords coaching/ BLUE is three payments of $744.

Personal AdWords coaching/ GOLD: I named this team the GOLD team because GOLD is the color of money. Real money—not paper. Countries with financial balls back their currency with GOLD. I like Gold. (My wife does, too.) So Extreme AdWords/GOLD members will experience the same 6 group coaching sessions as the BLUE team, but with two important extensions. First, the GOLD team will receive all their personal coaching from me – no one else. One on one, with me tracking your progress on five 30-minute scheduled calls.

Once again, the GOLD team is limited to 25 members and the BLUE group is limited to 40. When the seats are full, the doors are shut tight.

Second, as I said, GOLD members will be granted 3 personal copywriting critiques from John Carlton, plus his stack of resources normally reserved for his Insider's Club members only . I can think of nothing else - no seminar, no book, no e-book - that will sharpen your sales writing more than this.

All GOLD members will also receive: 1) MP3 downloads, transcripts and audio CD's of the group coaching calls; 2) Recordings of all five scheduled 1-on-1 coaching calls, and 3) A pre-course packet with live Internet traffic lab DVD's and a special pre-coaching homework assignment.

Application process: As with the BLUE group, I am not accepting GOLD enrollments directly; you must submit an application which must be approved. The application fee is $100 and will be refunded or credited if you are not accepted.

The tuition for personal AdWords coaching/ GOLD is four monthly payments of $1344.

Personal AdWords coaching / IRIDIUM: It's the same as GOLD, but instead of getting five coaching sessions with me, you get:

It's less expensive than Gold, and it may be just as good if not actually better - because three minds are better than one.

If you get all five calls with me, then you only get my perspective. You'd be interested to know that four of the five top coaching students from the last class got their coaching from Howard Jacobson, not me. Howard is a razor sharp marketer with a tremendously resourceful mind and a wide grasp of marketing and advertising.

Again, you also get three carefully considered, personal critiques from John Carlton (includes a big fat packet of fantastic copywriting material and two volumes of swipe files shipped to you directly from John's office).

How much does it cost? Four payments of $944. And you still get all the same materials, the traffic lab DVD's, the advance homework assignments, the downloads of my AdWords tools, participation in our discussion forum and the group coaching calls.

1. If your application is accepted, I'm confident that you'll get the results you're after. If you follow the instructions we provide and you don't recoup the cost of your coaching by the end of the course (through increased sales on your website and reduced traffic expenses) I'll refund your tuition.

2. If you implement our specific personal recommendations, then one year from today, if you don't believe you've made a bare minimum of $25,000 more than you would have made without the coaching (you being the sole judge and jury), I'll refund your tuition.

100 people are going to master Internet marketing in an entirely new way. Don't miss this unique experience. I look forward to transforming your web business during this fast-moving eleven-week odyssey.

P.S.: When you buy clicks from Google, is there a money-back guarantee? If there is, nobody ever told me about it. Hey, the millionaires and billionaires over there at Google headquarters will shed not a tear if you blow your month's budget the first day. But I have a guarantee: I guarantee if you haven't recouped the cost of the course by the time it's over (by selling more and paying Google less), you get your money back.

How ballsy is that? I think it's a no-brainer. I think you agree. I look forward to having you along. Hang on. It's gonna to be a wild ride.

Q: I have your Definitive Guide, your AdWords Black Belt course and have listened in on some of the group coaching calls. What am I going to learn here that I don't already know?

A: I will be presenting some new strategies for AdWords that I have not presented before, and insights on the brand new changes they're rolling out. Now if you've really really been paying attention, and implementing everything I teach, most of the Google AdWords specific information will not be new to you. However… the major focus of this personal coaching (fully two thirds of the material) is getting your visitors to buy and perfecting those elusive aspects of sales psychology that make online marketing so tricky. What most people don't know is that it's easier to make $1 million online than to make $50,000. The real objective is to get you past the tipping point… where success becomes easy and fun, and you earn the right to be arrogant about it. (And you don't have to admit to your friends that it's actually easy to do seven figures!)

A: Maybe you've got a big e-commerce business, maybe you've got a small one. But the most important criteria is that you're not starting from scratch. Because I'm offering such an outrageous guarantee, I want to be absolutely sure that if we give you the help we're promising, you'll get the results. What I'm looking for is an existing something that can be improved upon, in a market that you understand.

Small operations can expect dramatic multiples in sales conversion, literally several hundred to several thousand percent improvement. Larger businesses may get lower results percentage-wise, but of course it's the profit that counts. I'm guaranteeing a bare minimum of $25,000 improvement for the next 12 months, growth you know you wouldn't have gotten without this program – with you as sole judge and jury. Some people will make hundreds of thousands more this year, because of this 11-week personal coaching intensive.

There are some kinds of businesses that are outside the scope of this training – we won't be accepting businesses that sell porn, gambling, ‘speed seduction,' or any services that we're personally uncomfortable with.

Q: What if I'm doing affiliate marketing with the GoogleCash method and don't have a website?

A: We do accept a small number of affiliate marketers into the program. However, before the coaching starts, you will need to have a website set up and operating, because my strategy is to use GoogleCash as a market research tool, then start building real assets - with a website, email lists, carving out for yourself a dominant position in a market. During the coaching we'll help you secure your position and build those assets.

It's very important that you're not just a regular "garden variety" affiliate marketer, but that you're an ambitious businessperson, building quality online assets of your own, with a long-term strategy and the necessary resources to take your clients and your business to the next level.

A: As soon as you submit the $100 application fee, you'll be taken to a download page with an application form that you can e-mail or mail in. You can expect to hear back from us within a few days. If your application is not accepted, you'll get your application fee back. If your app is accepted, then hang on, ‘cuz you're in for a wild ride.

Q: Who is Howard Jacobson? Who is Bryan Todd? Are these guys even qualified to be coaching me on this high-level stuff? Do they have successful websites and track records of their own?

A: Howard Jacobson is the guy I hand picked to help me with a very demanding client a year and a half ago, and Howard has the skills and experience to diagnose Google campaigns, invent sales hooks, magnetize web pages, generate sales leads and build ongoing relationships with online customers. Howie has consulted in over a dozen markets and operates his consulting firm HowieConnect. And Bryan Todd is my personal, behind-the-scenes secret weapon. After I write copy, I pay Bryan to test, track, and beat my controls with better sales letters. He's been doing copywriting projects for me and using Google AdWords for more than two years now and has built campaigns in some of the most ruthlessly competitive markets, including areas like golf and weight loss.

Both of these guys have the mojo to take you and your business to the next level of success.

A: The group coaching calls will usually run 2-3 hours. The personal coaching calls on alternate weeks are 30 minutes. You get recordings of your personal calls in addition to the transcripts and recordings of the group sessions, so you can refer back to the specific advice and ideas you get.

A: The call times rotate between 8am Central Time, 2pm Central Time and 7pm Central Time. This ensures that everyone in the US can make it, and people in the UK and Australia can make it at least 2/3rds of the time. And remember, if you miss a call, you'll get MP3's, Audio CD's and a transcript of every group coaching call. And you get audio recordings of the 30 minute personal coaching calls.

A: You'll get five. I also have a follow-up system for alumni, and in my experience this is very adequate for accomplishing a steady increase in improvement of everything you're doing in the 11 week span.

A: No, you don't. Many members will be small and in some cases struggling businesses. But what all will have in common is that they have something we know we can make dramatic improvements to. Remember, the guarantee is, if you're accepted, we're going to help you make massive improvements to your sales and profitability.

Q: Do you have a scaled-down version of this for folks like me who may not quite qualify yet for this level of coaching, but who are still making middling to good income on the web?

A: If you're making a middling to good income on the web, then this is definitely for you. The object of the game is to take your business, as it is, and make it scream. If your application is not accepted, we will recommend other options that would be more suitable for where you're at.

Q: What if I get through the first few sessions and suddenly realize that I'm in over my head?

A: That's what the guarantee is for. If you get to week three and it's too much for you, you can keep what you've already received and cancel the remaining payments.

Q: What if something comes up (family emergency, health crisis, hurricane, a horrible, crippling blizzard) and I can't make a session or miss a series of calls, or I have to stop halfway?

A: That's why we record the calls and send them to you. You will want to refer to these recordings and transcripts multiple times, because they are very dense with valuable strategies. And again, the whole thing is guaranteed. If something severe comes up, you can discontinue the course and we'll stop the payments.

A: Well, you can drop out if you want, but this is not one of those deals where you get eight weeks into the semester, miss half your classes and meetings, then ask for a refund and get it. Your local community college doesn't offer that deal and I don't either. The deal is, you keep up with the assignments. You show up to class. You do the homework. You follow the advice.

Refunds are for those rare cases (and they are rare) when the advice doesn't work. Hey, we don't know everything, and we can't solve every marketing problem in the universe. But as you can see from the testimonials, we've got some pretty happy grads. If you're willing to do the work, we're willing to guide you.

A: As many as you want – the coaching time is yours to allocate as you see fit.

A: Since I can't sit at your computer and build your marketing machine for you, I can't guarantee a specific financial result; your success, after all, depends on what you do. However I can guarantee this: I can guarantee you that 1) if you're accepted into the program, and if you follow the specific coaching instructions we provide you on your private calls, that you'll recover your tuition in advertising savings and increased sales by the end of the session, or your money back. And I will also guarantee you that 2) if you implement the plans we give you and you don't make at least $25,000 more than you would have made without our help, then you can receive a full refund of your tuition, one year from today. I think that's a very reasonable offer. (Kind of a no-brainer, actually.) A full legal statement is provided here.

A: Both Blue and Gold teams get group coaching calls with Perry, covering these six vital topics and John Carlton's copywriting session. The Blue team gets personal coaching from Howard Jacobson and Bryan Todd, and the Gold team gets personal coaching from Perry Marshall. The Iridium team gets one personal consult with Perry Marshall and the other four from Bryan and Howard. The Gold and Iridium teams also get John Carlton's Insider's Club materials, and three personal, in-depth critiques from John.

A: We'll either extend your membership six months (why would you want to drop out anyway?) or else give you a $1000 discount, your choice.

A: The BLUE team tuition is three monthly payments of $744. The IRIDIUM team tuition is four monthly payments of $944. Tution for the GOLD team is four monthly payments of $1344.

I'm looking forward to helping you overcome barriers and achieve enormous success in 2005.

"Your course was professionally presented with hand-outs, real-world ideas, and even with outside guests that brought even additional new ideas to the course. The recorded CD's along with the typed transcript of each meeting will be tremendously important to me as I try to review and reinforce the ideas that you presented.

"The email strategy you gave me during our coaching session produced the best response I've ever had from any marketing campaign in 20 years of business."

"The bottom line is this. I am now paying Google about ½ of what I was paying which will translate to savings of about $25,000.00 the first year. The most important thing is that I have increased my leads generated on Google by about 75% and these are much better qualified leads for my sales reps."

“By sharing your analysis with us on the best position to be in, you just saved me 57% of my monthly PPC advertising budget. That's 5 times more than my investment just for this week – that's what I call excellent value for money.

“My clickthrough rate went from 0.9% to 2.1% from using a simple strategy I learned. You saved me from throwing in the towel. I can't thank you enough!”

“I can't remember the last time I received so much incredible and actionable information, in such a short period of time. Already, I've applied some of Perry and Don's strategies to my Google AdWords campaign and have seen immediate, amazing improvements in my CTR, with LOWER click costs. You guys gave me the best of both worlds... a way to make MORE money, while spending LESS on advertising. AWESOME!”

I implemented two of the suggestions and increased my CTR and lowered my costs. Both nights were packed with sound, practical information that will take days to implement. Don and Perry are both winners and definitely experts in their fields.”

“Not only did I get 4 ideas on how to increase traffic to my sites, but I also got 3 specific tactics that should at least double the conversion rate of my current traffic. Those are just icing on the cake. I kept telling myself, ‘This isn't rocket science; I can do this!' I'm not intimidated by Google AdWords any more!”

"As someone who's spent over $17,600 a year in Google adwords, I thought I knew it all. And I was wrong -- the in-depth tips and tactics you reveal in your must-get "Definitive Guide to Google Adwords", and in the advanced webinar with Jason Potash are absolutely amazing.

I am confident I will save at least $3500 a year in my google adwords campaigns, based on the "qualification" and ranking strategies you shared. Not only that, your tips on copywriting and campaign management plus split-testing are world-class. You know what you're talking about, and I appreciate learning from your course. You're the google "ace" as far as I'm concerned.

Highly recommend all marketers grab this course, it's much more detailed and actionable to help immediately Cut COSTS and Improve TRAFFIC than anything else I've seen. It's a winner."

"In the past 90 days I have increased by revenues by 400% and will soon quit my regular 9 to 5 rat race job. I now make more money working an hour a day with my Internet sites than I do working a regular 60 hour a week corporate job."

"The advice for split testing your 4 basic steps so they multiply by methodically improving your campaign until it's the killer of all campaigns, and then to finally go for the other advertising mediums – this information is worth a thousand times the cost!”

Few writers convey their expertise, honesty and integrity as well as Mr. Marshall and his book is indeed a breath of fresh air in today's scam smog.

“I figured I've saved hundreds of dollars in ads, not to mention hours of frustration. I look forward to putting all the tips together to help me form several well thought out, well planned campaigns. Thanks again for the opportunity to join in these events.”

“Time is money ... and this has delivered REAL tangible value through not only expert coaching but also in in-depth advanced guerrilla strategies worth thousands! Compared to other resources I've purchased to advance my knowledge and skills, this has delivered at least a 500% ROI on just my time and learning alone.”

Dang. It was so helpful / informative / eye opening.... Did i say helpful? I learned way more in this one call than i did during the entire 2+ days at a $2000 marketing seminar!"

"I agree with Susan. I've been on 3 of these calls and this one was hands down the best. I'm really jazzed that you got this MP3 out so quick because guess what I'm going to do as soon as I hit 'send.' Thank you for an extremely informative call."

"I used the information you provided me with to help a small PC toy company to do extremely well. I was able to build an ecommerce site
and use google to generate $300,000 in sales in about 7 weeks time."

"In the past 56 hours I've sold $13,774.58 worth of goods, all through Google
Ads & 2 months ago I'd never heard of them. 2 weeks ago I'd never used them. Some of my ads are getting 20%+ CTR, the bulk are 10-15%. Everything I learnt about Google Ads I've learnt from Perry Marshall (ok & a tiny bit from John Reese).

Doubling the traffic on your site? One of my niche websites was bringing good and steady sales but I couldn't get high rankings on the search engines to increase traffic. After implementing just a fraction of what I learned from Perry, my traffic to that site doubled which brought in thousands of extra dollars in sales by the very next month. (my product has about a 4 weeks sales cycle)

If you want to increase your traffic (even if you think you already know alot about Google Adwords) you'll find that by using just one or two ideas from Perry will increase your traffic and sales at record speed.

"There's so much substance and depth to what Perry knows about pay-per-click - not just head knowledge, but actually being able to take what works and translate that to strategies that actually can produce revenues consistently. We're not talking about one-hit wonders, where you run a few campaigns and make a few bucks, but being able to build businesses off of pay-per-click.

"I am amazed and thrilled at the quality of your info, MP3s, and telecalls, and the consistancy in which
you communicate with me. Of all the programs from my peers I've acquired, I am impressed by your deliverability, understandability, and relevence."

"It's simply amazing watching my Click Thru Rate go from 0.3% up to 48.0% in less than 30 minutes. The most important part is, I AM BEATING THE COMPETITION in cost and better yet finding areas of 'no competition'. Thanks for such awesome marketing advice. Your concepts are working for me, and I intend on running this as a service for a lot of my web hosting clientele."

"Since your last coaching call, we made the keyword matching changes as you recommended, and have the following to show you. Our overall CTR is 4.4% - our best ad is 12.4% and the worst one is a very respectable 3.1%!"

"I have a couple of successes I would like to share. The best one is selling a $225,000 equipment project from a 5 cent Google click. It's true. There is no way the guy would have known of us or our equipment if he hadn't clicked on our Google ad. He was trolling for used equipment (he bought ours new). I would have never written such a page before buying your program.

"I have been in technical sales for 47 years and got so excited about using the laser approach to reaching interested prospects on the Internet. I sent folks to an obscure URL address on our website and got 37 downloads of my boss' technical paper the first day. Result: The company is going to divert advertising money from Overture to Google AdWords. This is going to be fun!"

-Gene Ort, Bryan , Texas

“I make a lot of money with AdWords & I thought I had it all figured out ... Well, you've blown my mind to smithereens! Your call will easily add 5 figures (probably 6) of extra income into my wallet by the end of this year. Thanks a million!”

-Joseph Gallant

"Already I have improved by CTR and sales beyound what I imagined. What has worked for me is the 'simplicity of your program' and the 'step-by-step instructions' that make
it easy for a busy guy like myself to follow."

"I thought I was fairly proficient with Google Adwords. I implemented just one of your secrets, and have already seen a 32% increase in clickthrough rate over the last 48 hours alone on an existing campaign. I know this is just the beginning. Once I get to work implementing everything I've learned, my Adwords results are set to take a Quantum Leap for sure. Yes!"

"Over the last year I have grown my business 200% primarily through Google. A large proportion of my success has been from implementing the tips and strategies that Perry presents. Don't even think about running a Google campaign without Perry Marshall as your pay-per-click mentor."

"In December of last year we contacted you since our business was hurting. Our sales were non-existent. Well we changed everything again to exactly what you said. Since that time, there is no looking back anymore. I literally had days I could not write quotes because I was too busy writing up orders. People did no longer contact us wondering what they need but they already knew exactly what they needed from our website. People I never heard from on Monday ordered $50,000 worth of equipment by Wednesday. We just had the highest sales month in the company's history. Website hits climbed from a modest 400 in January to 1.1 million in May!

p.s. Some of our vendors want to know how we did it. Should I charge them for this info?"

"I have used Perry's system to start a successful consultancy business from scratch. I have only just started to experiment with his systems, and I am struggling to keep up with the leads coming in, seriously. So the only caution I offer is that if you are going to fit a turbo-charger like his system to your business, make sure you have a chassis that can handle it!"

"I just can't believe how effective this is. I just set up a new website and yesterday I got more signups to my list than in several previous months. AND more traffic than on my old site in a month, just in the first day, and all for $5.14! I had no idea there was so much interest in what I'm doing! Amazing."

-Sunny Hills, Maui , HI

"Just a quick note of thanks! I know your marketing materials are generally intended to improve businesses rather than create them from scratch, but it appears to work for start-ups anyway. The results are amazing. And they've just started. I came up with my business idea two days before Christmas, wrote and sent my press release to 30 magazines, wrote up the accompanying papers between Christmas and New Years, and am receiving requests by the bucketful today (January 10th). Incredibly, I'm already thinking that I may have to raise my prices to keep from being overwhelmed with customers. A few folks have actually asked how to make a purchase BEFORE I directly offered my service for sale. I'm a fan forever!"

"One of my primary marketing activities has been direct mail. I developed a successful Internet campaign with Google Ad Words, with the mentoring of Perry Marshall, that has significantly increased my client base."

"I immediately implemented a handful of your advices which immediately resulted in increased profits. I spend an average of $500 on AdWords per day. With the data that I learned from you, I am getting at least 10% more clicks and conversions for the same money."

"Your advice/tips/training have single-handedly reformed our marketing budget for 2004"

"I increased my CTR by 300%!! This is just what I needed to help take the company to a higher level."

"Perry, your info is WAY to cheap for what it delivers. I've already generated a stunning amount of traffic to my site. Thanks."

"This is going to be a lot more fun now that I understand Google a little bit better. Today - 50 clicks and 7.4% Click Thru Rate. On one promotion I took it from 1.1% all the way up to 4.5%. Now that's Awesome!

"Thanks for breathing new life into my interest in Google AdWords! So far I've pushed my CTR from about 1.4 up to 3.0%.

p.s. Don't sell this to my competitors!"

-John Owen, Nitmix.com, Leicestershire England

"I implemented your simple phrase matching technique, and immediately cut my ad cost by 32%. The response rate on our promotion increased too!"

"I took my click-thru rate from 0.9% to 5.7% after listening to you. And our site just jumped from a Google Page Rank 2 to a Page Rank 6 yesterday."

"Within 30 minutes I got an order for $67.47. Since then I've built my list into the thousands of subscribers in less than 3 months!"

"You gave me insights I didn't have before and it's definitely increased my conversions. I've got a 66% click to desired action for my newsletter signup!"

-Dave Bullock, National Accounts Representative FANUC Robotics, Murfreesboro , TN

"Last night I updated my website and put up an AdWords campaign with just 2 keyphrases. Today I've already received one email of interest after just 4 hours of the working day. A most effective and impressive strategy, which I will be using wholeheartedly from this day forward. A million thanks for your invaluable insights! Keep them coming!"

"Just wanted to let you know that I currently have a very healthy click rate on my website, thanks to your instruction. Thanks again!"

“WOW! I got a 500% increase in response ... with just a quick “Band-Aid” fix. Can't wait to see what happens when I follow all of your suggestions.”

"Our problem is th-at we have been so successful implementing your suggestions that all of our friends and acquaintances now want to come to us for advice!"

-Tom Meloche. Ann Arbor , MI

"I tried a new ad on Google as you suggested. In 12 hours the results were: 22 clicks at 2.6%, versus my previous no. 1 ad: 16 clicks at 2.1%."

"The leads are starting to roll in. This is awesome. I now have more business than I can handle. I ran ads on Google for about 10 weeks back in the fall and haven't spent a dime on marketing since as the business I got then continues to generate more business on its own through those people needing added services and providing me with referrals. I recommend it highly."

“The results I am starting to see are nothing short of amazing. Perry Marshall has helped me get to a point where I have daily emails from people who want to buy our products and services - prospects I have a terrific chance of closing. I have increased my prices 50% over our main competitors with no decrease in sales. In fact we have just had our best week of sales in the last 13 years!”

"Your courses dropped my cost-per-click on one campaign from $1.10 to $0.17 per click."

-John McCabe, Minden, NE

"After struggling for more than 6 months now with my Google AdWords campaigns, Perry and Don have wiped away my drudgery and replaced it with burgeoning hope. From now on, I will move powerfully armed with my new found knowledge from this webinar to explode my fledgling business."

"What you have shared has saved me $174.75! The tool you recommended for DNS redirects and multiple URL testing just floored me. The other piece that was extremely helpful was the AdWords Bid Price Comparison Chart. Knowing the 'sweet spot' in AdWords and why you need to be there was an eye-opening key."

"Lots of extremely useful tips, tricks, and 'secrets' that it probably would have taken me years to figure out on my own. I'm sure you saved me at least a factor of 10 times over what I spent. I can't wait to get the audio recording and transcripts so I can review all the material. Thanks."

"I went from getting all of my ads disabled for poor CTR (I'm not kidding, every
single friggin' ad was disabled!!) And now you ask? 4.4% and 7.1% for 2 ads I'm running. Not only that but an amazing 33.54% of the click throughs are getting on my list, and just under 8% are buying
right away!

If I was to thank you for the next year without stopping to take a breath, it still wouldn't make up for what you've done (this month alone it's put an extra $1067.00 and the total bill from Google is just under $100.00!!)

"After your first call I was able to take your detailed step-by-step information and apply it to my existing campaigns. You've saved me time, frustration, money and taught me how to achieve dramatically improved results! Before I heard your information ... I was fumbling around in Google AdWords darkness! Thanks for showing me the light!"

“Wonderful and absolutely fascinating! You have already saved me $1,000 in advertising for my domain registration service in just two days!”

“Within just the first 20 minutes, I got a 1,000%+ ROI of my registration fee because after hearing your advice on the most profitable bidding strategies, I immediately went into my AdWords account and adjusted my bids accordingly. That's just one of the many ideas I got from the call. Bravo!”

"It's already helping me save a small fortune, pushing my clickthrough rate higher and generating a lot more traffic to my ezine.

"I've made a resolution that every day I'm going to learn another secret from you, until I know everything you teach about succeeding with Google AdWords."

-Gary Bencivenga, Garden City, NY - named "best copywriter in America" by Boardroom Reports and other leading direct marketers.