Updated & Current with the Latest Developments - Including "Google Slap", Google's new Minimum Bids and Landing Page Quality Scores

How to Double the Customers on your Website in 30 minutes or Less, with Google AdWords... And Beat the Learning Curve, FAST

 Already Advertising on Google?  Get 70% or More Visitors, for Less Money than You're Paying Right Now

• A system that transforms your Internet Advertising strategy into a systematic, predictable, cash-flow multiplier
  
• 40+ case studies from 10 different industries - from Information Technology and Computers to Books, Videos and Seminars; from Consumer Products to Affiliate Programs to Health Care - Examples that apply to your business
  
• How to get more visitors, but still pay less money, even when more and more bidders are jumping in every day

     Pay Per Click marketing is a miracle of the modern world. In fact I believe history will show it to be the most important development in advertising this decade.  Never before has it been possible to spend 5 bucks, open an account and have brand new, precisely targeted customers coming to your website within minutes.

     Compared to banner ads, link exchanges, buying space in e-zines, waiting weeks or months for your search engine listings to show up -- or, God forbid, spamming people in your search for new customers -- AdWords is a web marketer's dream come true.

     But... if you've ever advertised on Google, you know it's not a cakewalk at the beginning. You can set up an account and get visitors in as little as seven minutes… but a day or two later your bids get cancelled. Your ads are disapproved. You pay way too much for clicks.

     There are LOTS of things you can do, most of them quick and very simple.

     Not just a handful of "one trick ponies" but in fact dozens of easy, effective techniques that drive down the cost of your clicks and boost your Return On Investment for every advertising dollar. Odds are, your competitors don't know any of these methods.

     Hi, my name is Perry Marshall, and I've sold millions of dollars of products on the web since 1997, when I was national sales manager at a hi-tech startup in Chicago.  Today I consult with dozens of companies in software, publishing, manufacturing and information marketing.  A day's work for me might include everything from direct mail campaigns, press conferences and copywriting to drafting a business plan for a product launch.

     But do you know what?  Two thirds of the time, Google AdWords is the first tool I put in place for a new client.  AdWords is, hands down, the fastest way to bring new customers to a cash-hungry business.  

     I started advertising on Google before most people even knew you could do that.  And my clients' websites would go from zero traffic to hundreds or thousands of visitors each day, literally overnight.

     Since then, I've become one of a tiny handful of experts on this new advertising medium. As I began speaking at Internet conferences and coaching other marketers, I saw how hungry people are for good information on this subject - and how hard it is to find anyone who truly knows it from the inside out.

     So I developed a comprehensive toolkit.  It's called The Definitive Guide to Google AdWords.  It's the fastest way to beat the learning curve, get new customers and put more dollars in your pocket.

• The Fast-Start Guide

  No slogging through pages of dry text!  Almost 50% of the content is real screen shots from real campaigns, showing what worked, what didn't and why, so you can quickly make changes and get fast results.

  that gives you a Blow-by-Blow example of setting up a real Google AdWords campaign for a real company: The wrong way (very typical, and it always fails) and the right way
• How you can consistently buy clicks for only 5-10 cents on Google, that would cost you $1.00 or more on Yahoo. (Google and Yahoo are two of the major players, but Google will give you more targeted traffic for far less money, IF you know the insider secrets of their system)
• The very latest AdWords developments: "Google Slap"; Dynamic keyword insertion; Google's Budget Optimizer; the new rules that affect affiliate marketers; Better landing pages and sales conversion tracking; Expanded Phrase Matching, and More
• Easy, ingenious "tweaks" that boost your click-thru rates by 30 to 300% - this makes a huge difference, because Google will give you more visitors for the same amount of money!
• 40 specific examples and numerous case studies, including ads, the keywords, bid prices and bottom-line numbers from real companies in ten different industries.  There's just no better way to learn than by seeing a variety of real-world examples!
• Screen shots of actual Google campaigns, so you get an insider's view of how it really works. You see how their campaigns developed over time, what worked, what didn't work and why

• Some keywords cost 5 cents a click.  Some are 5 dollars a click.  A few cost 50 dollars!  Discover how to get traffic from hundreds of inexpensive keywords instead of 10-20 expensive ones - and get more visitors for less money

• Google Image Ads: Fresh Insights on how to get this advertising medium to work for you, bringing you even more qualified customers from every corner of the Internet

• Several specific strategies for dealing with Google's "no popups" rule - methods that are much more effective, and don't annoy your customers
  




• An entirely new and updated Frequently Asked Questions section, accumulated from four different seminar audiences, covering nearly every aspect of Pay Per Click advertising.  Chances are any question you've got is covered here!

• Are you on a tight budget?  Limited to a few dollars a day?  Discover how to turn the "80/20 rule" upside down and cut your ad spend by as much as 95%
• What to do when bid prices are $5 to $10 per click in hyper-competitive categories - how to break in when you're "locked out" of a tight game
• A clever, highly unusual strategy for non-profit organizations that brings tons of visitors for pennies
• How to use Pay Per Click market intelligence to optimize your web pages to get FREE traffic from search engines
• An incredibly simple, one-page "cheat sheet" shows you how to get more people to take action when they visit your site
• Ten Times the traffic for less money: A rarely used, powerful method that gets 10-20% of people to click on your ads, instead of the usual 1-2%, without spending a penny more

     Everything you'll get is real. None of it is made up or theoretical. Real companies, real case studies, real screen shots of real campaigns. You can literally flip through the manual and in 15 minutes get powerful strategies that you can put to work immediately. It even comes with a 3-page fast-start guide with a tidy summary of all the best shortcuts.

     Ultimately, this toolkit is not merely about Google. It's about squeezing the most dollars and new business from every person who comes to your website.

     You'll also discover how to use your Pay Per Click results to attract "super- affiliate" marketers who will sell your products to their customers.  You'll see a larger picture of Internet marketing - how to figure out who's searching for what, how to discover new markets you can easily serve, and how to quickly and accurately test any marketing idea more easily and cheaply than ever before.  

      In fact you'll see an example of how a $2.78 test on Google gave more accurate test data than thousands of dollars of focus groups and market research!

Marketing on Auto-Pilot?

     You're probably wondering how much time it's going to take to manage this.  That's what's so great about this system: When your campaigns are set up properly, you get visitors 24/7/365 and you only need to make simple adjustments once or twice a month.  

     As a matter of fact, I've got three different clients who've barely touched their campaigns since late 2002 - but they've still got hot leads and orders showing up in their email every day, the operation humming like a machine, with no hassles, no problems, and no learning curves.

     It's simple, easy, fast and doubles profits overnight.  Insiders are already using it, with proven results.  It's like shooting fish in a barrel.

The Bottom Line

     Why would you invest in a toolkit like this? Only two reasons:

     1. Because you'll get more clicks, more customers and fatter profit margins than you could get without these secrets

     2. Because you'll get more people coming to your website, while at the same time saving money on every click, chopping your marketing cost and eliminating wasted ad dollars.

     My customers typically cut their cost per click by 30 to 50%, and in some cases much more - just read the testimonials to the left and at the bottom of this page.

     So if you're spending $5 per day buying clicks, and cut your click price in half (not unusual)... You'll save $75 per month - every month.  Even with a tiny ad budget, the most basic, $49 version of the course will pay for itself - not just once, but every 3 weeks, over and over again!

     If you're spending $50 per day buying clicks, and you cut your price per click by just 25%… you'll save $375 a month - every month.  The $97 enhanced toolkit will pay for itself - not just once, but every week!  How many investments can say that?

     Obviously it doesn't take long for a little bit of extra edge to pay for itself!

     There are 3 versions of this highly capable toolkit:

(1) Digital Basic:  You get the full course in Adobe Acrobat PDF, with 40 case studies from 10 different industries, real screen shots and exhaustive Q&A on dozens of topics.  This truly is THE Definitive Guide to Google AdWords.

(2) Enhanced:  You get the full Definitive Guide, plus full, unedited audio recording of Yanik Silver's killer Internet Traffic Stampede teleseminar covering Google AdWords.  Plus you get to eavesdrop on two advanced coaching sessions with my students - listen as we "tear apart" not only Google campaigns but also entire web strategies -- then put them back together.  Also:  Includes "Advanced Strategies for Making Your Website Pay" with online marketing pioneer Ken McCarthy.

     Plus you also get "Jet Fuel for Google Cash" - an expert, authoritative guide to using affiliate marketing and the Google Cash method to go from toe-hold to foot-hold to strangle-hold in any market, at maximum speed. If you're investing your time and money into affiliate / Pay Per Click marketing and find it frustrating at times, this will be truly eye-opening. Use Jet Fuel for Google Cash to double, triple, even quadruple your sales.

(3) Deluxe:  Everything I just told you about above, but it is also shipped to you with Audio CD's. Plus you get instant download of the Definitive Guide in Adobe Acrobat PDF and the audio files in MP3. Click here for Instant Download with the manual shipped to you.

 "$49 for a Course on Buying Web Traffic? That's Too Expensive!"

     The biggest lie that anyone will ever tell you about the Internet is that it's free. Nothing is free, especially not search engine traffic. This is not 1999, it's 2008. If you want to get quality traffic and have total control of it today, you're going to be buying clicks on Google.

     But Google AdWords is not something you can afford to screw up. How savvy you are at playing the AdWords game makes a huge difference in the price you pay for every click. If you don't have my Definitive Guide, you'll spend 50% to 500% more than you should buying those clicks. I know people who've blown $1000 in a single day, doing AdWords wrong. I'm going to show you the right way to do it.

      Google offers no guarantees. No refunds. The millionaires and billionaires at Google headquarters will shed no tears if you make a big mistake. Once they've got your money, it's gone. But I back my course with a 100% money back guarantee. Google won't teach you how to squeeze every drop out of the orange, but I sure will. You can't lose.

     I mince no words: If you won't invest a mere 49 bucks to learn how to do this right, you shouldn't be playing this game at all.

The Best Business Investment You Can Make

     Very few business investments can pay off more handsomely than improving the performance of your advertising. Bad advertising not only wastes money, it fails to bring you new customers. On the other hand, effective advertising costs you LESS money and brings MORE profitable customers. Tiny hinges swing huge doors.

     And as you can see with all these testimonials on the right (these are just a few of them!!!) my Defintiive Guide has been endorsed by the most prominent direct marketers on the Internet - Dan Kennedy, Joe Vitale, John Reese, Jonathan Mizel, Alex Mandossian, Marlon Sanders, Fred Gleeck, Chris Carpenter, Andrew Goodman, Ken McCarthy and dozens of others. This is the real deal.

     Don't sell harder - market smarter. 

     Don't spend more - Get more for less.

My Simple, No-Hassle, 3-Part Money-Back Guarantee:

      1. If you're unhappy with this course for any reason, tell me within 30 days for a full and courteous refund.

     2. If you implement my strategies and you don't cut the cost per click of your existing campaigns by an absolute minimum of 25%, tell me within 90 days for a full, no-hassle refund. (Many, many customers slash their ad cost by 50%, 70%, even 80 or 90%!)

     3. If you're not able to test new ideas at lower cost, find new markets and discover new customers because of this toolkit, just let me know within 90 days and you'll receive a full and courteous refund.

Don't put this off!  You can double your web traffic in 30 minutes. You can slash your marketing cost, and have more control than ever before. 
 

Sincerely,

 Perry S. Marshall

P.S. You will receive ongoing updates as Google's system evolves, including the very latest developments as of Winter 2005 - New strategies for affiliate marketing, Local & Regional ad placement, phrase matching, sales conversion tracking and much more.

FAQ:
Your Questions About the Definitive Guide to Google AdWords, Answered

Q:  I'm a newbie. I just need a dummies' guide to AdWords. Can someone dumb like me, with little experience on the computer, follow this program? Is this easy to understand, or is it too advanced for me?

  A:  Don't worry - yes, this is for dummies. Our Definitive Guide is clear, simple and straightforward. And it tells you in the first 3 chapters the exact steps to take to get started driving traffic to your website, even if you're a complete newbie.

Get the Definitive Guide here

Q:  Does your Guide cover the most recent Google "slap" and how to deal with it?

  A:  Yes - and whenever there's burning news and new updates, we put downloads and links to it right on the download page where you access the Definitive Guide.

Q:  I bought the Definitive Guide several months ago. But Google has recently changed their rules since then. How do I get the most up-to-date information on this, without having to pay for the whole thing again?

  A:  Info on the most recent changes in Google policy is available now on the same page where you accessed the Definitive Guide. We also update the Definitive Guide itself periodically, and if you've purchased within 12 months you get access to the new updates without having to buy it again.

Q:  How do I know if AdWords will work in my particular market?

  A:  If people are looking for your product or service on Google, then it can work. Here are just a few of the industries where our customers have used AdWords successfully:

     ... and many, many more. If you implement the principles in our Guide, you'll have a very high probability of success, no matter what the services are that you're offering.

Get the Definitive Guide here

Q:  Will this work for me if I'm in network marketing? MLM?

  A:  Trying to do either MLM or Network Marketing with Google is very, very hard. Particularly if you and your colleagues - not to mention all of your competitors from around the world - are bidding on the exact same keywords.  (Some uplines take advantage of this because they benefit even though the distributor goes substantially negative acquiring a customer or recruit.)

     It's slightly easier if you're selling specific end-user products, rather than business opportunities.

     Now, if you can get people to your site by offering totally unique things that they can find without having to type in those generic, hyper-competitive keywords (like "home business" or "success" or "work from home" or "make money online"), then your chances of success are better.

Q:  Help! I'm desperate. I'm tired of buying rehashed, junk e-books that tell you nothing. I've wasted time and money already, I'm deep in debt now and losing money fast. Can you help? Is it really possible to make this work?

  A:  Yes. Whether you've got your own website or you're an affiliate for someone else, our original, step-by-step advice in this book can show you how to cut your click prices and increase your traffic - enough that you could recoup the cost of the program in as little as a few days, hours even.  On the other hand... we can't perform miracles.  If the repo man is banging on your door at this very moment, we don't possess some magic formula that's gonna put $1000 in your bank account by 5 o'clock this afternoon.  

(Also: If you're looking for a get-rich-quick, Lazy Man's Way To Riches, fantastic-wealth-with-no-effort scheme, this book is not for you.  On the other hand many of our customers use AdWords as the basis of very successful, multi-million dollar businesses.)

Q:  How do I get started? And how much is it going to cost me?

  A:  If you have a website and a good page to send traffic to, then you can (1) get your copy of our Definitive Guide, (2) go straight to Google's signup page and follow the instructions starting on page 25 of our book ("Building a Campaign from Scratch:  A Step-by-Step Example"), (3) process your payment info with Google, and (4) turn on your traffic. You could be up and running in as little as 30 minutes from now.

     What you spend up front is entirely up to you. You can set budget limits and spend as much or as little as you like. Naturally the costs for your clicks depend greatly on the market you're in.

Get the Definitive Guide

Q:  Does your course cover how to do affiliate programs, and is it a good idea? Is an AdWords-driven approach to affiliate marketing still possible these days?

  A:  You can still do a version of affiliate marketing with AdWords, and it can be a good starter's introduction to online marketing. Now, our Guide is about AdWords specifically and less about affiliate marketing. So to learn how to do this,

   1. Our Definitive Guide will teach you how to do AdWords;
   2. Chris Carpenter's GoogleCash (www.googlecash.com) teaches you the whole affiliate method;
   3. Jim Edwards' mini-site creator (www.minisitecreator.com) teaches you how to make affiliate work personalized and profitable with your own website.
   4. The Enhanced and Deluxe versions of the Definitive Guide include a vital set of audios called Jet Fuel For GoogleCash which describe how to use affiliate marketing as a launchpad to a larger, more mature, more stable business.

     If you follow and implement the advice in these materials, you'll have a very high probability of success.

Q:  I never got any of my "5 Days to Success with Google AdWords" e-mails.

   The system is not quite perfect, and messages can get caught in spam filters. First, try signing up with a different e-mail address, particularly one with a different domain name. In the meantime, you can see the 5 installments here:

http://www.perrymarshall.com/google/day1.htm

... just adjust the address accordingly to see each day.

Q:  I'm looking at another page here that says I can get the Guide by signing up for your Renaissance Club for just $29.95. Why don't I just buy that instead?

   You sure can. That $29.95 is an ongoing monthly subscription which gives you our regular newsletter/CD and a package of other general marketing materials.

   In either case you get the Definitive Guide plus a set of materials and bonuses that are all specifically about using Google AdWords, including (1) 4 simple PDFs that teach you how to set up your account the right way, (2) Google's recent quality score update, discussed, (3) 4 different conversations in MP3, addressing keywords, local targeting, and "Google versus Free Publicity."

Click Here to get your copy of The Definitive Guide to Google AdWords
via 100% secure online ordering

The Orders Started Coming in Just 30 Minutes ...

"I was only about 30 pages into your "Definitive Guide"...but you did write: "Now Just DO it!...You can have this up in 10 minutes..."  So I put up some new ads for my site.  Within 30 minutes I got an order for $67.47.  Since then I've built my list into the thousands of subscribers in less than 3 months!"

Ken Alston

Japanese-Maple.com

Earlysville, VA

More than Six Times as Many Clicks ...

"I took my click-thru rate from 0.9% to 5.7% after listening to your mp3 session. And our site just jumped from a Google Page Rank 2 to a Page Rank 6 yesterday, after the last Google dance."

Tony Kara

Mendax Microsystems

Montreal, Quebec

"Unlike various dumbed-down 'copycat' pay-per-click how-to's, this new e-book on how to get the most out of Google AdWords is offered by a top-notch professional who has experience in helping high-tech companies market themselves to niche business clients. The course offers screen shots and other helpful aids."

Larry Chase

From Product Review in Web Digest for Marketers

New York, NY

From the Nation's #1 Web Marketing Seminar:

"Perry knows what it's like to take an idea and develop it into a multi-million dollar business. And he's become the leading authority on how to use Google AdWords not only to drive large quantities of inexpensive, qualified traffic, but also to quickly and painlessly test product ideas, headlines, and ad copy for pennies ... If you don't know Perry Marshall, you don't know Google AdWords. And if you don't know Google AdWords, you don't know this business."

Ken McCarthy

The SYSTEM Seminar for Internet Marketing

Tivoli, NY

"One Expert who Really Knows His Stuff"

"If there is one expert out there who really knows his stuff in terms of helping real-world marketers refine their sales process for business-to-business, especially technology, it's Perry Marshall. If you really want to drill down and focus on the B2B space, or get additional advice on how to make AdWords work for you in generating better-quality leads, then check out Perry's info."

Andrew Goodman, Principal

Page Zero Media

Toronto, Ontario

"$30 to $50 million"

"Because of your efforts to enlighten us with Google AdWords, a company whose product is bought by pretty much everybody in this world called, and is looking for a company to supply them with 3000 units a year. This could be a $30-50 million contract. I am not spending the commission quite yet, but without your tele-clinic, that company would not have known about us. I'll let you know when I land that contract, and buy you a beer."

Juergen Flachowsky

Abacus Label

Maple Ridge, British Columbia

Cut Cost in Half, with 5X the Results ...

"I joined your course 2 months ago and have cut my Google advertising in half with 5 times the results. I now realize that a lead is a lead and I do not have to spend 50 cents for the same lead that now costs me 7 cents! Thanks for all of your help."

Bob Goldstein

Mr.Checkout Distributors Inc.

Boca Raton, FL

Killer Click-Thru Rate ...

"Since your last coaching call, we made the keyword matching changes as you recommended, and have the following to show you. Our overall CTR is 4.4% - our best ad is 12.4% and the worst one is a very respectable 3.1%!"

Simon Chen

The Eightblack Group

Melbourne, Australia

"Brand New Customers for Mere Cents"

"I finished my first ad campaign this past weekend and implemented it late Sunday evening using information primarily from you. The only other source I used was Google's FAQ. By Wednesday, all my keywords were strong or moderate with a 0.9% Click Thru Rate. My webpage logs counted 34 visitors to my site from Google's AdWords campaign and I had the first sale on my page for a 3% conversion rate. Not great, but not bad either for a "very first timer" without all the bumps and bruises! Brand new customers for mere cents!"

Rex A. Hudson

Worldwide Information Supply Enterprises, LLC

Clover, SC

"A Cash-Avalanche of Knowledge"

"There's one way left for an average person with no special advantages to make a fortune, and that's through direct marketing. Perry Marshall is a gifted teacher and champion practitioner, but the best news is that he can show anyone a proven, easy-to-follow method to use direct marketing on the Web to make as much money as you want. What Perry knows about Google AdWords -- and how to build a business with them -- is so powerful that you realize instantly you're leaving huge sums of money on the table if you don't help yourself to his cash-avalanche knowledge. I constantly marvel at what I learn from him."

David Garfinkel

Copywriting-Templates.com

San Francisco, CA

"Hot, Responsive Leads"

"Perry's techniques generate hot, responsive leads, build opt-in lists, and drive laser-targeted traffic to your website. His method beats the pants off Overture and other pay-per-click search engines by as much as three to one - on a consistent and predictable basis."

Jonathan Mizel, President

Cyberwave Media

Maui, HI

Required Reading if You Want to Market Online"

"I'm telling everyone that your book is "required reading" if they want to market online. I actually read your "Definitive Guide" in one day, and that evening started my first AdWords campaign. I now have 4 of them running, and the average click-through rate for all campaigns is above 2%. I also get well over a 3% CTR (some as high as 15%) on my more targeted keywords.

"This has increased the traffic to my sites 10 fold in some cases, and has made my monthly revenues much more consistent (which is always nice). Best of all, I've never had a keyword shut down by Google for low CTR, and I've only done one round of "peel and stick" with my ads. I give all the credit to my recent Adwords success to you and your book. Thanks again."

Ryan Deiss

The Great Ezine Experiment

Austin TX

From a World-Renowned Advertising Copywriter:

"Your Google AdWords course is dynamite. It's already helping me save a small fortune, pushing my clickthrough rate higher and generating a lot more traffic to my ezine. I'm even using your techniques to sell an oceanfront home in the Hamptons in a whole new way, which may revolutionize real estate marketing in this pricey market. And I've just scratched the surface of what you teach.

"Your course is so good, I've made a resolution that every day I'm going to learn another secret from you, until I know everything you teach about succeeding
with Google AdWords, and man you teach a lot of great stuff. Keep up the great work."

Gary Bencivenga

Garden City, NY

Named "Best Copywriter in America" by Boardroom Reports

and Other Leading Direct Marketers