Google AdWords Strategy:
Perry Marshall & Jason Potash in Conversation

Jason Potash is one of the most level-headed and multi-talented teachers of marketing today, and like me, he was a hi-tech sales guy who got sick of cold calling and knew there had to be a better way.

In this conversation we talk about Google slap and AdWords Strategy, including:

• Nuances of Google Slap - Why Google's so secretive; Quality Scores and the eternal battle against garbage on the web
• "From Gym Rat to Millionaire" - The great feeling of a student who got the monkey off his back
• The game of AdWords - AdSense arbitrage and where it is today
• Where is the stored value on the Internet? Something that's even more powerful than Google
• The power of a situation vs. the power of a relationship
• Becoming the 800 pound gorilla in a tiny market: How to dominate a nano-niche
• How children learn to talk... and how adults search the web: They're both the same
• Anatomy of a campaign rollout - and building a huge success story starting with ONE keyword!
• The backbone of a successful sales process and how to build it

Download the MP3's here:

Part 1 (29 minutes)

Part 2 (29 minutes)

Part 3 (24 minutes)

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