White Papers Course E-Mails

Feel free to copy these and adjust their text and formatting as you see fit for use in your own e-mail promotions.

Sample #1:

Dear <firstname>,

You can create a magnet around your product or service that will educate prospects about your unique solution to their problem, and get them to call you first.

Best of all, it doesn’t have to take weeks or months to create, and you don’t have to spend undreds or even thousands of dollars outsourcing the project to someone else.

The secret? Your own white paper. White papers are an inexpensive and non-intrusive way to create quality leads by getting customers to learn your approach to a specific problem and proactively come to you for the solution.

Again, a good white paper doesn’t need to take eons to create. You can put one together in one or two days and have new, qualified prospects contacting you right away to learn more.

My colleague Perry Marshall has created a unique e-mail course designed to teach you the fundamentals of this simple art, called “5 Days to a Killer White Paper.” You can sign up for it here:

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Sample #2:

Dear <firstname>,

Few people realize the true power of a well-written, properly promoted White Paper.

A White Paper is not merely an accessory in your marketing bag-of-tricks. Properly written and publicized, it can attract new prospects, generate sales leads and sell new technology to conservative, skeptical customers. It will help you get free publicity and media exposure for your company – at 1/2 to 1/10th the cost of most other marketing approaches!

Perry Marshall has written a comprehensive guide to writing and promoting White Papers, covering every aspect with over 30 examples and case studies from many industries, ranging from computer software, networks and equipment to consulting services, non-profits, financial organizations and political causes.

Find out more about Perry’s Definitive Guide to White Papers here:

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Sample #3:

Dear <firstname>,

If you sell any kind of complex service, technology or sophisticated product, a White Paper is the the most cost-effective, credibility-building way to educate your customers about that technology.

You can use a white paper to build your reputation, get free exposure in the press, attract new customers, and drive new technology into change-resistant, conservative markets.

Most white papers are either too technical (boring) or too commercial (thin and cheesy) – but Perry Marshall has written a guide that shows you how to strike the perfect balance.

But what’s most important of all, though, is promoting and publicizing your white paper – because the best white paper in the world is no good unless somebody reads it!

Find out about Perry’s Definitive Guide to Writing and Promoting White Papers:

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