henrydavidthoreau Articles and Editorials
“Build A Better Mousetrap And The World Will Beat A Path To Your Door.”
-Henry David Thoreau, 1854

Henry David Thoreau lived in a different century than you and me. Henry David Thoreau never invented any mousetraps. And the world never beat a path to his door. I think that Henry David Thoreau was smoking Crack Cocaine. That was then, Mr. Thoreau, but this is now. Selling Has Changed.

Today, if you’ve got better mousetraps, new technology, or a superior solution to any kind of business problem, you’re faced with some very tough challenges. Your customers and prospects are inundated with choices. They’re relentlessly pursued by sales people. They hide behind their computers and guard against unwanted pests with their voice mail. You send them emails but they can vaporize your message with one touch of the delete button. Your website is just one among millions.

Have you ever said this to yourself? “I’ve got the most fantastic product—people love what I have to show them, if I can only get them to listen!” The most precious commodity in business today is attention.

This website is all about one thing: Getting and Keeping the Attention of your prospects and customers. Causing them to pursue you, instead of you hunting them down. Being certain that every dollar you invest in advertising and marketing comes back to you with friends attached.

Madison Avenue can sing and dance and entertain, but they do not know how to drive new ideas into change resistant markets. We do. They fear anyone who holds their advertising accountable for results. We don’t. Effective marketing is not a collection of slick techniques that temporarily tricks people into falsely believing that your stuff is more righteous than everybody else’s. It’s effective communication of your unique message – communication that is rooted in unchanging principles.

Perry’s articles on Guerilla Marketing focus on principles, not techniques, and apply to any business, and they provide a sound introduction to the Perry Marshall Marketing System:

Most Popular Posts


Articles


Success Through Controversy


Generate Sales Leads with White Papers

Google AdWords Articles & Resources


Perry’s Tales of World Travel

Travelogue: Taiwan, Hong Kong and China

  • My Asia Diary – Perry’s first trip to the orient, during the enchanting season of Chinese New Year in 2001

Field Report: Asia’s Most Beautiful City

  • Picture tour of Lijiang, China – In Southwest China, 500 miles north of Thailand in the foothills of the Himalayas, is the striking jewel of Lijiang. Perry’s brother Bryan, who teaches English there, shares photographs, maps and stories about this historic city

Sao Paulo, Brazil

The Third World vs. the Modern World

Perry’s Trip All the Way Around the Globe

Perry’s Passsage to India

  • Perry’s India Travelogue – Visits an orphanage for boys in Rajahmundry, India, with Children’s Relief International. With side–trips to Hyderabad and New Delhi and the Indian Ocean. Read about everything from exotic food to supernatural healing. June 2007.

Industrial Ethernet

By Perry Marshall and John Rinaldi

155617892101 sctzzzzzzz  Articles and EditorialsThis book covers the essentials of Ethernet and TCP/IP for control engineers. Written in a simple, no-nonsense language in a small format that’s easy to take with you

Perry and Bryan’s Google AdWords Book

Published by Entrepreneur Press

ultimateguide Articles and EditorialsThe Ultimate Guide to Google AdWords by Perry Marshall and Bryan Todd. It’s the world’s most popular trade published book on Google’s advertising system. Covers not only AdWords but the essential ingredients of online direct marketing including Search Engine Optimization, Email Marketing, Testing, Tracking and Copywriting.


Technical Articles

George Thomas, President of Contemporary Controls, interviews Perry Marshall – On Perry’s career transition from industrial sales manager to marketing consultant The Audio Business, from the Technical Side


Perry Marshall, Armchair Philosopher