Why even a GREAT sales letter alone (or video) doesn’t sell enough in 2010

…And How Autoresponder Specialist John Fancher and I Will Multiply The Power of Your Existing Sales Letter 1.5X to 5X in the next 45 Days

My Power Autoresponder Strategy can Boost Your Sales and Profits in just 30-45 Days. Maybe even 7 days. If you have any kind of “real” business on the Internet, I guarantee it. Here’s how…

Dear Online Marketing Professional:

Real quick – let me show you the power of the right Autoresponder strategy – how it can turn your business around in just ONE WEEK.

letter vs ar Autoresponder Seminar DVDs
Autoresponder vs. Sales Letter: The sales letter starts out in the lead, but even with a VERY LUCKY first day, the Autoresponder beats it by 91% in just 8 days! By the 8th day the sales letter Visitor Value is 48 cents, while the Autoresponder Visitor Value is 92 cents. The numbers are erratic at first but a clear pattern emerges after a few days: The Autoresponder doubles sales fast.

Bryan Todd and I performed an experiment: We drove Google traffic straight to a sales page (Purple) and to an Opt-In page. A true split test, to determine the effectiveness of an Autoresponder Sequence.

We split the traffic 50/50 and added up the cumulative Visitor Value over a span of 8 days. This Autoresponder drove people BACK to the very same sales letter over a period of time. As you can see, on the first day, the Sales Letter slays the opt-in, 4:1. (You also see the herky-jerky variations of luck, which evens out by the 8th day.)

We’re asking people to buy, and they buy. The version where people get to sample the information via email starts out slow. But look what happens: Over a period of just a few days, the Autoresponder picks up speed. On Day 4, the Autoresponder surpasses the sales letter. By Day 8, the Autoresponder outsells the sales letter by 91%.

And remember… that’s just Day 8. This tells you nothing about what you’ll accomplish by Day 21 or 30 or 90 or Day 365. One thing I can assure you, though: It only gets better. Last year I had a customer who’d never bought a single thing from me in three years. Suddenly she spent $7,000 in four months. That’s the power of Autoresponders: drip, drip, drip…

Does it seem like the performance of your promotions is declining in effectiveness no matter how great the sales copy is, and how great your promotion?

You’re not alone. The economy is in the tank, trust is at an all-time low, and people are hanging on to their wallets like never before. The player who earns the most trust, the fastest, is the person who will prevail in the current climate. Even as their rivals flounder and eventually go down for the third time.

If you’re going to prosper in this economy, it’s going to take more than a great sales letter or promotion. It demands a strategy where, no matter how bad things are, your customers gladly look forward to receiving your emails every single day.

Those emails now need to work like a tractor beam, tirelessly and irresistibly drawing them towards you. Consider the power of a well-engineered Autoresponder system:

  • Jonathan Mizel once told me, Every message I add to the end of my autoresponder sequence gives me a $10,000 raise. A powerful principle is at work there.
  • Dr. Glenn Livingston is known for his extraordinary market research. Succeeding in 14 markets out of 14, a 100% success rate - unheard of even in Harvard Business School;
  • Yet the silent, uncelebrated secret to Dr. Livingstons success is: autoresponders. He crafts dozens of laser-targeted messages that tirelessly work for him. Glenn builds and extraordinary level of trust, quietly, stealthily, reliably, building his fortune automatically.
  • Last summer at a mastermind meeting, Dr. Livingston told us, If a guys been getting great content from me for 2 years, he feels as though he knows me: then suddenly him paying me $1000 an hour for a phone consultation is no problem.
  • Today, no sales letter stands on its own. Fully 2/3rds of your effectiveness is in the follow-up you build around it.

Bottom Line: The right autoresponder strategy can 2x your sales.

So before you chase after yet-another social media strategy or hire some company from Manila to write you 67 poorly plagiarized blog articles, I would like to suggest that the fastest path to demolishing your market is a properly built Power Follow-Up Sequence.

Which is why I’m giving a unique Autoresponder Boot Camp via telecoaching from August 31-September 28, with silky-smooth copywriter John Fancer. If you achieve optimum quantity and quality of contact, you will achieve a superior level of traction with your customers. No one will be able to equal your magnetism or your reach. Rivals will be completely at your mercy.

This also adds a comforting element of stability to your whole business. If you have a 1-year autoresponder sequence and suddenly you lose all your traffic for a week (lets say your rankings suddenly drop or your ads get disapproved), your sales wont drop to zero. They may hardly drop at all, at least in the short term.

To the extent that such an interruption does impact your sales, you may in fact be able to compensate by hitting your list the very next day with a special offer, and you experience no loss at all. This will only be effective, however, if youve built the level of trust and rapport that a well-designed Autoresponder strategy can give you.

My Secret Email Formula, Explained:

In this Boot Camp Im going to digest, de-construct and teach my entire approach to email and autoresponders to you, including a detailed examination of my own sales funnels and the hidden psychology behind them.

Youll get a file with every major autoresponder sequence in my sales funnel, every single email, the exact day those messages are delivered, and a look at how the various funnels are interleaved to create maximal customer involvement.

9lies Autoresponder Seminar DVDs
“9 Great Lies of Sales & Marketing”: Just one more layer of my trust-building, Autoresponder Machine. I’ll dissect it for you in the Autoresponder Boot Camp August 31-September 28.

Theres even a way for you to get this part for free.

Heres how:

inf screenshot Autoresponder Seminar DVDs
Follow-up messages sent to Renaissance Club members. There’s a formula in place for retention and lifetime customer value that I’ll reveal in the Autoresponder Boot Camp.

Go to perrymarshall.com/google, perrymarshall.com/9, perrymarshall.com/whitepapers, perrymarshall.com/gm and sign up to receive my free courses.

(I would also suggest that you buy the Definitive Guide to Google AdWords; or for $39/month you join Renaissance Club, theres some really good stuff in both post-sale sequences.) But anyway

You will want to use a different email address for each list you get on so you know which list is responsible for the messages you receive.

Read and respond to each message as you normally would.

Over the next two years and eight months, you will then receive most of autoresponder messages that well be discussing in the Autoresponder Boot Camp. You’ll see how they’re interleaved and which lists those actions put you on.

Some time around February 2013 you will have received all the messages. (Isn’t Nostradamus also predicting the world is going to end around that time?) You can then study how the whole thing was put together. Wont cost you a thing. But if youre a Return-On-Investment type of person, there is a much faster way!

You can attend my online course from anywhere in the world and get all those messages at once, on the Members’ page. With a thorough explanation of how all of it fits together.

Youll also get 10 email templates - for 10 specific structures that achieve 10 different outcomes that matter a great deal in the game of persuasion and trust building. These are plug-and-play copy formulas that are 1-2-3 A-B-C simple. Plug in the concepts and go.

“I have the Autoresponder DVD’s and anyone not buying them is foolish. The Maze is pure genius. Literally, genius.”
-Scott Buendia, Urban Warrior Inc., Beaverton, Oregon

Here’s How This Event Is Unique:

My Copy Expert, John Fancher, Will Hand-Craft Your Emails For You

For GOLD level students, John will sit down with you and write 10 autoresponders for you. You can ‘look over his shoulder’ and dialogue with them as he writes.

Hell quiz you about your business and your customers, explain every persuasive element, and endow your copy with magic words.

Before you the course is over, your messages will be uploaded and working for you.

21 Email Strategies that hit pay dirt with customers FAST – I’ll cover all these techniques during the Autoresponder & Email Marketing Boot Camp:

  1. An email that elevates a prospect to a sales disqualification interview where you determine, with great speed, if you have any realistic chance of doing business together. If so, the customer must then vie for YOUR attention - pressing you to do business with him. An ingenious reversal.
  2. A 100% counter-intuitive email message that builds trust by pushing customers AWAY from you, maybe even towards their competitors - and magically credentializes you as the most confident, most authoritative player in your game.
  3. My #1 plan of attack for combating massive information overload in our over-communicated world. In the last 15 years weve gone from 50 channels to 50 million channels. How do you get heard, understood and remembered? It IS possible and its in Template #3.
  4. Emotionally bond with customers and prospects: Drive a deep connection in a space of 30-60 seconds! then with that bond, distance yourself from the lumbering, stupid herd and bleating sheep and bring your customer right along with you.
  5. 100% Counter-Intuitive strategy #2: A tool I employ about 1-2X per month that strengthens my connection with customers, distinguishes me from almost all other gurus, and strengthens trust. Pulls me directly into their inner sanctum. It will work just as well for you and requires NO special skills of any kind, and is built on an asset you already DO have but probably never recognized before now.
  6. Me, the greatest of all fools (and on some days, its the righteous truth): Did you know that your biggest and most tragic mistakes are not only a launch pad for your greatest successes, they can magnify the impact of your sales message. You get a template and reference examples for creating your the hypnotic copy your customers have ever gotten from you.
  7. How to turn an ordinary phone call on an ordinary day into a high-impact teaching moment that tirelessly works for you 24/7/365 for years
  8. How to take single email that you got from a prospect or customer just within the last 24 hours and convert it into fast sales to your entire list - and my muscle memory blueprint for punching the emotion level UP for max impact
  9. How to design your sales funnel to accommodate those who want the drip-drip-drip of Chinese Water Torture, yet also engages the ones who want to drink water from a fire hose, FAST. (This is CRUCIAL. On my own email list I have people who get an email every month or two. I have people who get 1-2 emails almost every day. And EVERY level of involvement in-between. For the most part no two interested people who subscribed to my email list six months ago got the same emails from me. What they got was customized to their tastes, preferences and actions - and they didnt even know it. This is the secret to a hot, profitable email list that is largely independent of economic or market conditions.
  10. The supreme leverage of LIES - other peoples’ lies. How to expose them and render the con man stark naked: The emperor has no clothes. He is buck naked and his right testicle hangs just a little lower than his left! How to embarrass and humiliate the perpetrators and send them fleeing in shame; you can use this to multiply your credibility and reputation in an environment where trust is otherwise at an all-time low. This will enable you to promote nearly everything you sell in a vacuum. (DESPITE the fact that Britney Spears and Paintball and all your competitors and everyone else in the world is only one click away.)
  11. How to take your OWN worst fear - of things youd be utterly horrified to say to your very own customers - and do a complete 180. Youll see how this reliably generates the most persuasive, highest-impact email messages youve ever delivered to your audience, and its EASY. Fast. Formulaic. Remarkable.
  12. Youre leaving 75% of YOUR money on the table if you only have only one email list. How to fix this problem in 2 weeks or less, with ease and simplicity.
  13. A system that automatically adjusts the level of contact to your customers attention span, so that everyone gets the amount of information they can absorb. No more, no less. A perfect match for everyone.
  14. The secret reason why out of all the power users of InfusionSoft - prominent, well known authors, speakers and gurus, including some really famous ones - I get less spam complaints than anyone else
  15. The Holy Grail of marketing is: A list of people who look forward to opening every email you send them. My philosophy of email marketing; laying the all-important foundation of respect, and why email is truly the center of the Internet universe.
  16. How you can upload a stack of autoresponder messages without writing a single thing
  17. The ideal relationship between your email list and your blog – and how to build a huge email list even in a skeptical, email-resistant, over-crowded market.
  18. How to do my most-favorite thing: Take two seemingly unrelated ideas and seamlessly marry them. Recent example:

Subject: The Power of Chinese Water Torture

 Autoresponder Seminar DVDs
 

“Chinese Water Torture” is the term I affectionately use to describe the drip-drip-drip of a great autoresponder.

A powerful autoresponder carves deep grooves in your marketplace. It leaves permanent, indelible marks.

Chinese Water Torture eventually gave us the Grand Canyon. It will give YOU the Grand Canyon, too.

There’s an old saying that you have to tell somebody something 7 times before they remember it. That’s probably true.

7 times is what it takes when it’s something simple.

What about if it’s complicated?

What if it requires some kind of significant adjustment in someone’s personal or business life?

What if they’re not going to do anything until some change occurs in their life and there’s no way to predict when that may happen?

Then an autoresponder is your best friend.

If you have a long autoresponder sequence, time is on your side.

The other day Glenn Livingston commented to me: “Most people greatly over-estimate what they can do in 1 year.

And they greatly UNDER-estimate what they can do in 5 years.”

Amen, brother.

Most people quit about 200 feet before the finish line.

Most people load up 2-3 followup messages. They don’tsculpt them for maximum persuasion and they don’t realize how close they are to victory. They stop, ten minutes from Triumph.

Everybody thinks of me as the Google Adwords guy, and yes, AdWords is the #1 way I collected the raindrops.

But Autoresponders are what gave me my Grand Canyon…

Look at all the crazy word pictures I threw in there: Chinese Water Torture, the Grand Canyon, Races, Finish Lines. People ask me: How do you do this? You blend all these ideas together and it makes your emails so intriguing. During the coaching calls I will take this apart and show you how this actually becomes a formula. Ill walk you through examples where I string multiple seemingly unrelated things together and make a powerful, surprising point at the end.

19. The Perry Marshall Magic. Roundtable Member Jamie Bridges is a Real Estate Coach in Southern California. His partner says to him, James, send out another one of those Perry Marshall emails to the list. Theres a particular spark of inspiration that those emails contain. Is it Voodoo? Is it The Force? No, its a path that you can feel your way through. Ill bestow upon you the magic walking stick that leads you down that path.

20. A swipe file of the most effective email blasts I’ve ever sent. Most of them are NOT Autoresponder messages, or at least they weren’t originally. But they generated an enormous response and I’ll share them with you in the coaching program. Discover the psychology of an email that gets amazing results.

21. An embarrassing list of subtle but fatal mistakes almost all marketers make. I’ll show you how to tell a true email pro from a wanna-be and this list will make YOU an email pro too.

Oh yeah, and Seamless Sales Transitions: How do you tell a story that perfectly, harmoniously segues to a sales message thats not offensive but instead is actually intriguing and provokes curiosity? How do you make an emotional deposit and then sell without making a withdrawal?

This is a major component of my alchemy formula. Its why people unsubscribe from other lists and stay on mine.

A Sales Letter Stores Only ONE FOURTH of Your Story-Telling Power

COPY IS STORED ENERGY. When the right person hits your page, even YEARS later, a chemical reaction takes place, and money is exchanged.

Still, even if you try, you cannot fit everything youd like into your sales letter. It couldnt all possibly fit and still be organized. Most of my customers sell sophisticated products and highly capable services. There are probably dozens of stories you could tell, and almost no one is going to read them all at once.

You have rarely said everything that you really needed to say, or could say. Even a 20-pager only tells the main part of the story. If you can tell those other tidbits in an interesting way, in time youll have an opportunity to cover every base, every objection, every reason for buying.

Jerry Garcia: A study in cult following cultivation skills
Jerry Garcia of the Grateful Dead: A study in cult-following acquisition skills

Years ago Dan Kennedy famously said, “One good sales letter can furnish you with a comfortable lifestyle for years.”

This is almost true. True enough that I would say about half my income during the last five years is directly attributable to 4 or 5 sales letters. Believe me, there is definitely such a thing as a million dollar sales letter. Ive written several.

But a sales letter working alone is like an 8-cylinder engine with half the spark plugs yanked out. The part that gets left unsaid is the supporting elements. Naturally you have to have a traffic source.

Google ads, organic listings, affiliates, whatever. But especially email. The trust-building touches, the spice and personality, the varied angles you take with your sales message. The STORIES.

The secret reason why this is true: Have you ever met, say, a music fan who knew everything about, say, Jerry Garcia or Jimi Hendrix or Jimmy Buffet? They know literally a thousand stories about the guy.

How did they pick up all those stories?

One at a time.

(OK, maybe ten or twelve with a bunch of other Dead Heads driving home from a concert.) But mostly those stories were absorbed in little dribbles. There is NO SUCH THING as a Jerry Garcia biography that contains all those stories. Its only got the best ones. But raving fans want to hear ALL the stories.

Not all at once, but while theyre scratching the Grateful Dead itch, while the itch is happening. The marketing equivalent to raving fans is what I call the hyper-responsive customer. This is the customer who buys everything, reads everything, goes to everything, does everything.

The cover of Garcia's début solo album. Cryptic symbols give raving fans stuff to gossip about.
The cover of Garcia’s debut solo album. Cryptic symbols give raving fans stuff to gossip about – for decades.

This is only 2-5% of your customers, but if you treat them properly they produce 50% of your income. They are your power base. And autoresponders are uniquely capable of communicating your own Jerry Garcia stories.

They feed your fans. The beautiful thing about email is, you can nudge your hyper-responsive customers and stimulate their itch at will. And you can do this on an automated schedule. This is why Autoresponders confer so much power to you.

Three different levels, one to match your unique situation:

Bronze Home Study Course: Complete Autoresponder Seminar DVDs and MP3′s from my $4000 Chicago Seminar; Invisible Streams e-book by Perry Marshall, Rod Brant and Drew Bischof, and a 30 minute consultation with Bryan Todd.

You’ll get 10 email persuasion templates and a swipe file of 175 emails from my own Autoresponder system – you’ll see exactly how they’re all put together.

All for $895. The DVD’s will be shipped to you and you’ll get the Invisible Streams PDF instantly.

Silver Coaching with me and Autoresponder Specialist John Fancher: 5 week coaching program; 175 proven messages from my own sales funnels, with license to modify and use them for yourself; 10 step-by-step, formulaic templates for the most important functions of an email message; Autoresponder Seminar DVDs & MP3′s, Invisible Streams e-book. $1895. Can be split into payments.

Gold Coaching with 10 AR’s Written & Landing Page Written by John Fancher & Vetted by Me: Youll participate in our 5 week coaching program; I, Perry Marshall, will personally review and critique your entire Autoresponder Maze and your landing page; John Fancher will write 10 Autoresponder messages and a landing page (with your cooperation). They will be finished and uploaded by September 28.

You’ll get the Autoresponder Seminar DVDs & MP3′s, Invisible Streams e-book, instant download. You’ll get 10 email persuasion templates and a swipe file of 175 AR messages from my own marketing funnel. $4895. Payments available.

Choose the Option that Serves You Best

Components
Gold
Silver Bronze
DVD’s and MP3′s from $4,000 Live Autoresponder Seminar

in Chicago

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$895 value

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$895 value

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$895 value

“Invisible Streams – Gold Edition” autoresponder guide (Instant

download on application acceptance)

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$99.95 value

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$99.95 value

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$99.95

175 emails from Perry’s multi-million dollar sales funnel

with license to modify for your use

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$600 value

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$600 value

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$600 value

10 step-by-step templates for writing money magnet emails

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$350 value

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$350 value

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$350 value

5 Week Live Tele-Coaching Program with Participation and

Interaction

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$1,500 value

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$1,500 value

John Fancher reviews your emails in 1-on-1 setting

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$499 value

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$499 value

10 autoresponders hand crafted by John Fancher (guaranteed worth $10,000+)

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$2,999 value

Perry personally reviews and critiques your

email “maze”

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$750 value

$10,000 Double Guarantee
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30 minute consultation with Bryan Todd

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$299 value

Additional Details
Class Size Limit?
Yes (10 max)
Yes (30 max)
No
Application Required?
No
No
No
Pricing
Value
$7,692
$3,943
$2,243
Today’s Price $4,895 $1,895 $895
“Multi-pay” available? icon check 24px Autoresponder Seminar DVDs

optional “3 pay”

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optional “3 pay”

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optional “2 pay”

Pay Safely With Any Of The Options

Below

pmt button Autoresponder Seminar DVDs

Quick Action and Client Discounts:

  • $100 Discount for Renaissance Club & Mastermind Club Members, or
  • 20% Discount for Bobsled Run & AdWords Boot Camp Alumni, or

  • 40% Discount for Roundtable Members

(Discounts are subtracted from your 2nd payment. To claim your discount, open a support ticket after you place your order.)

icon check 24px Autoresponder Seminar DVDs Order Bronze $895 – Get DVD’s & MP3′s of the Chicago Autoresponder Seminar; “Invisible Streams” in PDF; and 10 Fill-in-the-blank Templates & a 175 Email AR Swipe file, plus a 30 Minute Consultation with Bryan Todd.

icon check 24px Autoresponder Seminar DVDsOrder Silver $1895 – Get 5-week Coaching program starting August 31. Includes Team Action Groups and 1-on-1 calls with John Fancher, who will personally review your emails. Get Seminar DVD’s & MP3′s; “Invisible Streams” in PDF; 10 Templates, 175 Email Swipe File. Class Size: 30 Students Max

icon check 24px Autoresponder Seminar DVDsOrder Gold $4895 – John Fancher will write 10 Email Autoresponders for you, and a landing / optin page; Perry Marshall will personally review your entire Autoresponder “Maze”; you’ll be in a Team Action Group led by John Fancher; you’ll get Seminar DVD’s & MP3′s; 10 Templates, 175 Email Swipe File, plus 5-week Coaching program starting August 31.

guarantee3 Autoresponder Seminar DVDs$10,000 Double Guarantee for Silver and Gold:

Guarantee #1 - If your annual online sales exceed $75,000 per year, we guarantee that if you implement what we teach and do not realize a minimum 10X ROI on your tuition 12 months from now, you can get your money back.

Guarantee #2 - By the end of the training, you’ll have no less than 10 emails that will EACH generate an additional $1,000 a year in documented revenue for your business or you’ll get a prompt and courteous refund AND you can keep the DVD’s of the $4,000 AR Seminar.

That’s a minimum of $10,000 in combined revenue generated from an automated sales process we create for you during the Email Copywriting Boot Camp. (Note: You must accurately track and report your numbers to exercise the guarantee.)

Because we’re taking all the risk with the $10,000 guarantee, for Silver and Gold we can only accept entrepreneurs that meet these two criteria: 1) Have a business currently generating $75,000 or more in annual revenue. 2) Have a high likelihood of increasing their revenue by thousands of dollars in the next 30 days

Guarantee for Bronze:

If you use the 10 templates to create 10 autoresponders and your existing sales funnel doesn’t convert at least 30% higher within 90 days of implementing the new messages, then send us your results, return the Autoresponder Seminar DVD’s and we’ll issue a refund for the entire cost of the Bronze package.

Sign up now and we’ll send you the coveted videos from the Autoresponder Seminar in Chicago, along with the 10 Templates. Let’s crank this baby up and make your website scream.

 Autoresponder Seminar DVDs
 

psmsignature Autoresponder Seminar DVDs

Perry Marshall

Choose the Option that fits you best:

  • $100 Discount for Renaissance Club & Mastermind Club Members, or
  • 20% Discount for Bobsled Run & AdWords Boot Camp Alumni, or

  • 40% Discount for Roundtable Members

(Discounts are subtracted from your 2nd payment. To claim your discount, open a support ticket after you place your order.)

icon check 24px Autoresponder Seminar DVDs Order Bronze $895 – Get DVD’s & MP3′s of the Chicago Autoresponder Seminar; “Invisible Streams” in PDF; and 10 Fill-in-the-blank Templates & a 175 Email AR Swipe file, plus a 30 Minute Consultation with Bryan Todd.

icon check 24px Autoresponder Seminar DVDsOrder Silver $1895 – Get 5-week Coaching program starting August 31. Includes Team Action Groups and 1-on-1 calls with John Fancher, who will personally review your emails. Get Seminar DVD’s & MP3′s; “Invisible Streams” in PDF; 10 Templates, 175 Email Swipe File. Class Size: 30 Students Max

icon check 24px Autoresponder Seminar DVDsOrder Gold $4895 – John Fancher will write 10 Email Autoresponders for you, and a landing / optin page; Perry Marshall will personally review your entire Autoresponder “Maze”; you’ll be in a Team Action Group led by John Fancher; you’ll get Seminar DVD’s & MP3′s; 10 Templates, 175 Email Swipe File, plus 5-week Coaching program starting August 31.

Happy Estudiante #1:

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Frequently Asked Questions

Q: When does it start and end?

A: The first session will start on August 31. The last session will be September 28. There will be a group call every week for 5 weeks with plenty of time for Q&A. Week 2 is 1-on-1 between you and John Fancher. Week 3 is small group coaching.

Then all members continue in Mastermind Club which meets every month on a conference call. Mastermind Club is $99 per month, you get 2 months free and you cancel at any time. Mastermind Club members get my monthly Renaissance Club newsletter, free call in days throughout the year, and access to the Mastermind Forum.

Happy Estudiante #2:

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Happy Estudiante #3:

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Happy Estudiante #4:

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Q: How many hours of phone calls will I be listening in on each week?

A: The group coaching calls will usually run ~2 hours. The Team Action Group calls, about 90 minutes – with a chance for everyone to get individual attention. You receive MP3 recordings of your personal calls in addition to the transcripts and recordings of the group sessions, so you can refer back to the specific advice and ideas you get.

The 1-on-1 calls with John are 30 minutes.

Q: What time will the calls be held?

A: They alternate between morning and afternoon US Central Time. 1-on-1 calls can be scheduled according to your needs.

Note to international customers: This program is designed to accommodate people in the US, Europe, Asia and Australia. Group-wide calls rotate evenly between 9am CST US time and afternoon, which means they’ll be convenient for almost everyone two thirds of the time.

Team Action Group and 1-on-1calls will be scheduled according to YOUR preferences so you don’t miss anything. And again, group calls are recorded and distributed so you can listen later. Group wide calls are also transcribed.

Q: How will I interact with my copywriter, John?

A: You will arrange 1-on-1 phone sessions individually with John. He will work with you, ask probing questions about your sales process, devise hooks, and use the templates to produce emails for you.

Q: What should I expect or not expect from John? What should he expect from me?

A: John will need thought and focused attention from you. He will ask you dozens of questions, some questions several times. He will do MOST of the heavy lifting for you but not all. To some extent he will be working from a template in which you need to supply answers: Conversations you’ve had with customers, common objections, crazy stories, typical problems. By the end of the course he will have delivered 10 shiny, sparkling email messages for you to upload into your Autoresponder system.

Q: What if I get through the first few sessions and suddenly realize that I’m in over my head?

A: That’s what the guarantee is for. If you get to week 3 and it’s too much for you, you can keep what you’ve already received and cancel the remaining payments.

Q: What if something comes up (family emergency, health crisis, hurricane, a horrible, crippling blizzard) and I can’t make a session or miss a series of calls, or I have to stop halfway?

A: That’s why we record the calls and send them to you. You will want to refer to these recordings and transcripts multiple times, because they are very dense with valuable strategies. And again, the whole thing is guaranteed. If something severe comes up, you can discontinue the course and we’ll stop the payments. And if you want to continue in a later coaching program you can do that.

Q: Can I quit and get a refund?

A: This is not one of those deals where you get 3 weeks into the course, miss half your classes and meetings, then ask for a refund and get it. Your local community college doesn’t offer that deal and I don’t either. The deal is, you keep up with the assignments. You show up to class. You do the homework. You follow the advice.

Refunds are for those rare cases (and they are rare) when the advice doesn’t work. Hey, we don’t know everything, and we can’t solve every marketing problem in the universe. But as you can see from the testimonials, we’ve got some pretty happy grads. If you’re willing to do the work, we’re willing to guide you.

Q: How many websites, etc. can I get coaching for?

A: As many as you want – the coaching time is yours to allocate as you see fit.

Q: What are you actually guaranteeing me?

A: If your sales are more than $75,000 per year and you follow the instructions we give you and you don’t make at least $10,000 more than you would have made without our help, then you can receive a full refund of your tuition, one year from today. I think that’s a very reasonable offer. (Kind of a no-brainer, actually.)

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Q: What’s the difference between Silver and Gold?

A: SILVER members get the Autoresponder Seminar DVD’s and MP3′s; 10 Templates; 175 Emails from my own Autoresponder sequence which you can modify for your own industry; 3 Group coaching calls, 1 one-on-one call and 1 Team Action Group with John Fancher. We are accepting a maximum of 30 Silver members.

GOLD members get ALL OF THE ABOVE but also get 10 Autoresponders written for you by John Fancher; 1 Team Action Group meeting with John Fancher (Maximum of 10 attendees); and an in-depth critique of your entire Autoresponder “Maze” by Perry. We are accepting a maximum of 10 Gold members.

Q: What preparation materials do I get when I sign up?

A: First, you’ll get access to some of the Autoresponder Seminar Videos, the Invisible Streams Autoresponder Ebook and the 175 emails and 10 templates. I would strongly encourage you to rollup your sleeves and dive into these guides right away. Then you will be sent the Autoresponder Seminar DVD’s. This was a $4,000 seminars and as you can see from the video testimonials, people LOVED the event.

Happy Estudiante #5:

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Q: What kind of follow up do I get after the “Bootcamp” is over?

A: Learning and improvement are an ongoing process so after the Autoresponder Bootcamp is over, you continue in Mastermind Club. The Club meets via teleconference every month on the Mastermind call. (You can cancel at any time before, during or after the Boot Camp.)

Q: How much does it cost?

A: Bronze Home Study Course: $895

Silver Coaching $1895. Payments available.

Gold Coaching with 10 AR’s Written FOR YOU by John Fancher $4895 or split into payments.

I’m looking forward to helping you overcome barriers and achieve enormous success in the coming days and weeks.

Choose the Option that fits you best:

 Autoresponder Seminar DVDs
 
  • $100 Discount for Renaissance Club & Mastermind Club Members, or
  • 20% Discount for Bobsled Run & AdWords Boot Camp Alumni, or

  • 60% Discount for Roundtable Members

(Discounts are subtracted from your 2nd payment. To claim your discount, open a support ticket after you place your order.)

icon check 24px Autoresponder Seminar DVDs Order Bronze $895 – Get DVD’s & MP3′s of the Chicago Autoresponder Seminar; “Invisible Streams” in PDF; and 10 Fill-in-the-blank Templates & a 175 Email AR Swipe file, plus a 30 Minute Consultation with Bryan Todd.

icon check 24px Autoresponder Seminar DVDsOrder Silver $1895 – Get 5-week Coaching program starting August 31. Includes Team Action Groups and 1-on-1 calls with John Fancher, who will personally review your emails. Get Seminar DVD’s & MP3′s; “Invisible Streams” in PDF; 10 Templates, 175 Email Swipe File. Class Size: 30 Students Max

icon check 24px Autoresponder Seminar DVDsOrder Gold $4895 – John Fancher will write 10 Email Autoresponders for you, and a landing / optin page; Perry Marshall will personally review your entire Autoresponder “Maze”; you’ll be in a Team Action Group led by John Fancher; you’ll get Seminar DVD’s & MP3′s; 10 Templates, 175 Email Swipe File, plus 5-week Coaching program starting August 31.

legal statement Autoresponder Seminar DVDs