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Why even a GREAT sales letter alone (or video) doesn’t sell enough in 2010 …And How Autoresponder Specialist John Fancher and I Will Multiply The Power of Your Existing Sales Letter 1.5X to 5X in the next 45 Days My Power Autoresponder Strategy can Boost Your Sales and Profits in just 30-45 Days. Maybe even 7 days. If you have any kind of “real” business on the Internet, I guarantee it. Here’s how… Dear Online Marketing Professional: Real quick – let me show you the power of the right Autoresponder strategy – how it can turn your business around in just ONE WEEK.
Bryan Todd and I performed an experiment: We drove Google traffic straight to a sales page (Purple) and to an Opt-In page. A true split test, to determine the effectiveness of an Autoresponder Sequence. We split the traffic 50/50 and added up the cumulative Visitor Value over a span of 8 days. This Autoresponder drove people BACK to the very same sales letter over a period of time. As you can see, on the first day, the Sales Letter slays the opt-in, 4:1. (You also see the herky-jerky variations of luck, which evens out by the 8th day.) We’re asking people to buy, and they buy. The version where people get to sample the information via email starts out slow. But look what happens: Over a period of just a few days, the Autoresponder picks up speed. On Day 4, the Autoresponder surpasses the sales letter. By Day 8, the Autoresponder outsells the sales letter by 91%. And remember… that’s just Day 8. This tells you nothing about what you’ll accomplish by Day 21 or 30 or 90 or Day 365. One thing I can assure you, though: It only gets better. Last year I had a customer who’d never bought a single thing from me in three years. Suddenly she spent $7,000 in four months. That’s the power of Autoresponders: drip, drip, drip…
Does it seem like the performance of your promotions is declining in effectiveness no matter how great the sales copy is, and how great your promotion? You’re not alone. The economy is in the tank, trust is at an all-time low, and people are hanging on to their wallets like never before. The player who earns the most trust, the fastest, is the person who will prevail in the current climate. Even as their rivals flounder and eventually go down for the third time. If you’re going to prosper in this economy, it’s going to take more than a great sales letter or promotion. It demands a strategy where, no matter how bad things are, your customers gladly look forward to receiving your emails every single day. Those emails now need to work like a tractor beam, tirelessly and irresistibly drawing them towards you. Consider the power of a well-engineered Autoresponder system:
Bottom Line: The right autoresponder strategy can 2x your sales. So before you chase after yet-another social media strategy or hire some company from Manila to write you 67 poorly plagiarized blog articles, I would like to suggest that the fastest path to demolishing your market is a properly built Power Follow-Up Sequence. Which is why I’m giving a unique Autoresponder Boot Camp via telecoaching from August 31-September 28, with silky-smooth copywriter John Fancer. If you achieve optimum quantity and quality of contact, you will achieve a superior level of traction with your customers. No one will be able to equal your magnetism or your reach. Rivals will be completely at your mercy. This also adds a comforting element of stability to your whole business. If you have a 1-year autoresponder sequence and suddenly you lose all your traffic for a week (let‘s say your rankings suddenly drop or your ads get disapproved), your sales won‘t drop to zero. They may hardly drop at all, at least in the short term. To the extent that such an interruption does impact your sales, you may in fact be able to compensate by hitting your list the very next day with a special offer, and you experience no loss at all. This will only be effective, however, if you‘ve built the level of trust and rapport that a well-designed Autoresponder strategy can give you. My Secret Email Formula, Explained: In this Boot Camp I‘m going to digest, de-construct and teach my entire approach to email and autoresponders to you, including a detailed examination of my own sales funnels and the hidden psychology behind them. You‘ll get a file with every major autoresponder sequence in my sales funnel, every single email, the exact day those messages are delivered, and a look at how the various funnels are interleaved to create maximal customer involvement. There‘s even a way for you to get this part for free. Here‘s how: Go to perrymarshall.com/google, perrymarshall.com/9, perrymarshall.com/whitepapers, perrymarshall.com/gm and sign up to receive my free courses. (I would also suggest that you buy the Definitive Guide to Google AdWords; or for $39/month you join Renaissance Club, there‘s some really good stuff in both post-sale sequences.) But anyway… You will want to use a different email address for each list you get on so you know which list is responsible for the messages you receive. Read and respond to each message as you normally would. Over the next two years and eight months, you will then receive most of autoresponder messages that we‘ll be discussing in the Autoresponder Boot Camp. You’ll see how they’re interleaved and which lists those actions put you on. Some time around February 2013 you will have received all the messages. (Isn’t Nostradamus also predicting the world is going to end around that time?) You can then study how the whole thing was put together. Won‘t cost you a thing. But if you‘re a Return-On-Investment type of person, there is a much faster way! You can attend my online course from anywhere in the world and get all those messages at once, on the Members’ page. With a thorough explanation of how all of it fits together. You‘ll also get 10 email templates - for 10 specific structures that achieve 10 different outcomes that matter a great deal in the game of persuasion and trust building. These are plug-and-play copy formulas that are 1-2-3 A-B-C simple. Plug in the concepts and go. “I have the Autoresponder DVD’s and anyone not buying them is foolish. The Maze is pure genius. Literally, genius.” Here’s How This Event Is Unique: My Copy Expert, John Fancher, Will Hand-Craft Your Emails For You For GOLD level students, John will sit down with you and write 10 autoresponders for you. You can ‘look over his shoulder’ and dialogue with them as he writes. He‘ll quiz you about your business and your customers, explain every persuasive element, and endow your copy with magic words. Before you the course is over, your messages will be uploaded and working for you. 21 Email Strategies that hit pay dirt with customers FAST – I’ll cover all these techniques during the Autoresponder & Email Marketing Boot Camp:
Subject: The Power of Chinese Water Torture
“Chinese Water Torture” is the term I affectionately use to describe the drip-drip-drip of a great autoresponder.
A powerful autoresponder carves deep grooves in your marketplace. It leaves permanent, indelible marks. Chinese Water Torture eventually gave us the Grand Canyon. It will give YOU the Grand Canyon, too. There’s an old saying that you have to tell somebody something 7 times before they remember it. That’s probably true. 7 times is what it takes when it’s something simple. What about if it’s complicated? What if it requires some kind of significant adjustment in someone’s personal or business life? What if they’re not going to do anything until some change occurs in their life and there’s no way to predict when that may happen? Then an autoresponder is your best friend. If you have a long autoresponder sequence, time is on your side. The other day Glenn Livingston commented to me: “Most people greatly over-estimate what they can do in 1 year. And they greatly UNDER-estimate what they can do in 5 years.” Amen, brother. Most people quit about 200 feet before the finish line. Most people load up 2-3 followup messages. They don’tsculpt them for maximum persuasion and they don’t realize how close they are to victory. They stop, ten minutes from Triumph. Everybody thinks of me as the Google Adwords guy, and yes, AdWords is the #1 way I collected the raindrops. But Autoresponders are what gave me my Grand Canyon… Look at all the crazy word pictures I threw in there: Chinese Water Torture, the Grand Canyon, Races, Finish Lines. People ask me: “How do you do this? You blend all these ideas together and it makes your emails so intriguing.“ During the coaching calls I will take this apart and show you how this actually becomes a formula. I‘ll walk you through examples where I string multiple seemingly unrelated things together and make a powerful, surprising point at the end. 19. “The Perry Marshall Magic.“ Roundtable Member Jamie Bridges is a Real Estate Coach in Southern California. His partner says to him, “James, send out another one of those Perry Marshall emails to the list.“ There‘s a particular spark of inspiration that those emails contain. Is it Voodoo? Is it The Force? No, it‘s a path that you can feel your way through. I‘ll bestow upon you the magic walking stick that leads you down that path. 20. A swipe file of the most effective email blasts I’ve ever sent. Most of them are NOT Autoresponder messages, or at least they weren’t originally. But they generated an enormous response and I’ll share them with you in the coaching program. Discover the psychology of an email that gets amazing results. 21. An embarrassing list of subtle but fatal mistakes almost all marketers make. I’ll show you how to tell a true email pro from a wanna-be and this list will make YOU an email pro too. Oh yeah, and Seamless Sales Transitions: How do you tell a story that perfectly, harmoniously segues to a sales message that‘s not offensive but instead is actually intriguing and provokes curiosity? How do you make an emotional deposit and then sell without making a withdrawal? This is a major component of my alchemy formula. It‘s why people unsubscribe from other lists and stay on mine. A Sales Letter Stores Only ONE FOURTH of Your Story-Telling Power COPY IS STORED ENERGY. When the right person hits your page, even YEARS later, a chemical reaction takes place, and money is exchanged. Still, even if you try, you cannot fit everything you‘d like into your sales letter. It couldn‘t all possibly fit and still be organized. Most of my customers sell sophisticated products and highly capable services. There are probably dozens of stories you could tell, and almost no one is going to read them all at once. You have rarely said everything that you really needed to say, or could say. Even a 20-pager only tells the main part of the story. If you can tell those other tidbits in an interesting way, in time you‘ll have an opportunity to cover every base, every objection, every reason for buying. Years ago Dan Kennedy famously said, “One good sales letter can furnish you with a comfortable lifestyle for years.” This is almost true. True enough that I would say about half my income during the last five years is directly attributable to 4 or 5 sales letters. Believe me, there is definitely such a thing as a million dollar sales letter. I‘ve written several. But a sales letter working alone is like an 8-cylinder engine with half the spark plugs yanked out. The part that gets left unsaid is the supporting elements. Naturally you have to have a traffic source. Google ads, organic listings, affiliates, whatever. But especially email. The trust-building touches, the spice and personality, the varied angles you take with your sales message. The STORIES. The secret reason why this is true: Have you ever met, say, a music fan who knew “everything“ about, say, Jerry Garcia or Jimi Hendrix or Jimmy Buffet? They know literally a thousand stories about the guy. How did they pick up all those stories? One at a time. (OK, maybe ten or twelve with a bunch of other Dead Heads driving home from a concert.) But mostly those stories were absorbed in little dribbles. There is NO SUCH THING as a Jerry Garcia biography that contains all those stories. It‘s only got the best ones. But raving fans want to hear ALL the stories. Not all at once, but while they‘re scratching the Grateful Dead itch, while the itch is happening. The marketing equivalent to raving fans is what I call the hyper-responsive customer. This is the customer who buys everything, reads everything, goes to everything, does everything. This is only 2-5% of your customers, but if you treat them properly they produce 50% of your income. They are your power base. And autoresponders are uniquely capable of communicating your own “Jerry Garcia“ stories. They feed your fans. The beautiful thing about email is, you can nudge your hyper-responsive customers and stimulate their itch at will. And you can do this on an automated schedule. This is why Autoresponders confer so much power to you. Three different levels, one to match your unique situation: Bronze Home Study Course: Complete Autoresponder Seminar DVD‘s and MP3′s from my $4000 Chicago Seminar; Invisible Streams e-book by Perry Marshall, Rod Brant and Drew Bischof, and a 30 minute consultation with Bryan Todd. You’ll get 10 email persuasion templates and a swipe file of 175 emails from my own Autoresponder system – you’ll see exactly how they’re all put together. All for $895. The DVD’s will be shipped to you and you’ll get the Invisible Streams PDF instantly. Silver Coaching with me and Autoresponder Specialist John Fancher: 5 week coaching program; 175 proven messages from my own sales funnels, with license to modify and use them for yourself; 10 step-by-step, formulaic templates for the most important functions of an email message; Autoresponder Seminar DVD‘s & MP3′s, Invisible Streams e-book. $1895. Can be split into payments. Gold Coaching with 10 AR’s Written & Landing Page Written by John Fancher & Vetted by Me: You‘ll participate in our 5 week coaching program; I, Perry Marshall, will personally review and critique your entire Autoresponder Maze and your landing page; John Fancher will write 10 Autoresponder messages and a landing page (with your cooperation). They will be finished and uploaded by September 28. You’ll get the Autoresponder Seminar DVD‘s & MP3′s, Invisible Streams e-book, instant download. You’ll get 10 email persuasion templates and a swipe file of 175 AR messages from my own marketing funnel. $4895. Payments available. Choose the Option that Serves You Best
Quick Action and Client Discounts:
(Discounts are subtracted from your 2nd payment. To claim your discount, open a support ticket after you place your order.)
Guarantee #1 - If your annual online sales exceed $75,000 per year, we guarantee that if you implement what we teach and do not realize a minimum 10X ROI on your tuition 12 months from now, you can get your money back. Guarantee #2 - By the end of the training, you’ll have no less than 10 emails that will EACH generate an additional $1,000 a year in documented revenue for your business or you’ll get a prompt and courteous refund AND you can keep the DVD’s of the $4,000 AR Seminar. That’s a minimum of $10,000 in combined revenue generated from an automated sales process we create for you during the Email Copywriting Boot Camp. (Note: You must accurately track and report your numbers to exercise the guarantee.) Because we’re taking all the risk with the $10,000 guarantee, for Silver and Gold we can only accept entrepreneurs that meet these two criteria: 1) Have a business currently generating $75,000 or more in annual revenue. 2) Have a high likelihood of increasing their revenue by thousands of dollars in the next 30 days Guarantee for Bronze: If you use the 10 templates to create 10 autoresponders and your existing sales funnel doesn’t convert at least 30% higher within 90 days of implementing the new messages, then send us your results, return the Autoresponder Seminar DVD’s and we’ll issue a refund for the entire cost of the Bronze package. Sign up now and we’ll send you the coveted videos from the Autoresponder Seminar in Chicago, along with the 10 Templates. Let’s crank this baby up and make your website scream.
Perry Marshall Choose the Option that fits you best:
(Discounts are subtracted from your 2nd payment. To claim your discount, open a support ticket after you place your order.)
Happy Estudiante #1:
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Frequently Asked Questions Q: When does it start and end? A: The first session will start on August 31. The last session will be September 28. There will be a group call every week for 5 weeks with plenty of time for Q&A. Week 2 is 1-on-1 between you and John Fancher. Week 3 is small group coaching. Then all members continue in Mastermind Club which meets every month on a conference call. Mastermind Club is $99 per month, you get 2 months free and you cancel at any time. Mastermind Club members get my monthly Renaissance Club newsletter, free call in days throughout the year, and access to the Mastermind Forum. Happy Estudiante #2:
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Happy Estudiante #3:
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Happy Estudiante #4:
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Q: How many hours of phone calls will I be listening in on each week? A: The group coaching calls will usually run ~2 hours. The Team Action Group calls, about 90 minutes – with a chance for everyone to get individual attention. You receive MP3 recordings of your personal calls in addition to the transcripts and recordings of the group sessions, so you can refer back to the specific advice and ideas you get. The 1-on-1 calls with John are 30 minutes. Q: What time will the calls be held? A: They alternate between morning and afternoon US Central Time. 1-on-1 calls can be scheduled according to your needs. Note to international customers: This program is designed to accommodate people in the US, Europe, Asia and Australia. Group-wide calls rotate evenly between 9am CST US time and afternoon, which means they’ll be convenient for almost everyone two thirds of the time. Team Action Group and 1-on-1calls will be scheduled according to YOUR preferences so you don’t miss anything. And again, group calls are recorded and distributed so you can listen later. Group wide calls are also transcribed. Q: How will I interact with my copywriter, John? A: You will arrange 1-on-1 phone sessions individually with John. He will work with you, ask probing questions about your sales process, devise hooks, and use the templates to produce emails for you. Q: What should I expect or not expect from John? What should he expect from me? A: John will need thought and focused attention from you. He will ask you dozens of questions, some questions several times. He will do MOST of the heavy lifting for you but not all. To some extent he will be working from a template in which you need to supply answers: Conversations you’ve had with customers, common objections, crazy stories, typical problems. By the end of the course he will have delivered 10 shiny, sparkling email messages for you to upload into your Autoresponder system. Q: What if I get through the first few sessions and suddenly realize that I’m in over my head? A: That’s what the guarantee is for. If you get to week 3 and it’s too much for you, you can keep what you’ve already received and cancel the remaining payments. Q: What if something comes up (family emergency, health crisis, hurricane, a horrible, crippling blizzard) and I can’t make a session or miss a series of calls, or I have to stop halfway? A: That’s why we record the calls and send them to you. You will want to refer to these recordings and transcripts multiple times, because they are very dense with valuable strategies. And again, the whole thing is guaranteed. If something severe comes up, you can discontinue the course and we’ll stop the payments. And if you want to continue in a later coaching program you can do that. Q: Can I quit and get a refund? A: This is not one of those deals where you get 3 weeks into the course, miss half your classes and meetings, then ask for a refund and get it. Your local community college doesn’t offer that deal and I don’t either. The deal is, you keep up with the assignments. You show up to class. You do the homework. You follow the advice. Refunds are for those rare cases (and they are rare) when the advice doesn’t work. Hey, we don’t know everything, and we can’t solve every marketing problem in the universe. But as you can see from the testimonials, we’ve got some pretty happy grads. If you’re willing to do the work, we’re willing to guide you. Q: How many websites, etc. can I get coaching for? A: As many as you want – the coaching time is yours to allocate as you see fit. Q: What are you actually guaranteeing me? A: If your sales are more than $75,000 per year and you follow the instructions we give you and you don’t make at least $10,000 more than you would have made without our help, then you can receive a full refund of your tuition, one year from today. I think that’s a very reasonable offer. (Kind of a no-brainer, actually.) Q: What’s the difference between Silver and Gold? A: SILVER members get the Autoresponder Seminar DVD’s and MP3′s; 10 Templates; 175 Emails from my own Autoresponder sequence which you can modify for your own industry; 3 Group coaching calls, 1 one-on-one call and 1 Team Action Group with John Fancher. We are accepting a maximum of 30 Silver members. GOLD members get ALL OF THE ABOVE but also get 10 Autoresponders written for you by John Fancher; 1 Team Action Group meeting with John Fancher (Maximum of 10 attendees); and an in-depth critique of your entire Autoresponder “Maze” by Perry. We are accepting a maximum of 10 Gold members. Q: What preparation materials do I get when I sign up? A: First, you’ll get access to some of the Autoresponder Seminar Videos, the Invisible Streams Autoresponder Ebook and the 175 emails and 10 templates. I would strongly encourage you to rollup your sleeves and dive into these guides right away. Then you will be sent the Autoresponder Seminar DVD’s. This was a $4,000 seminars and as you can see from the video testimonials, people LOVED the event. Happy Estudiante #5:
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Q: What kind of follow up do I get after the “Bootcamp” is over? A: Learning and improvement are an ongoing process so after the Autoresponder Bootcamp is over, you continue in Mastermind Club. The Club meets via teleconference every month on the Mastermind call. (You can cancel at any time before, during or after the Boot Camp.) Q: How much does it cost? A: Bronze Home Study Course: $895 Silver Coaching $1895. Payments available. Gold Coaching with 10 AR’s Written FOR YOU by John Fancher $4895 or split into payments. I’m looking forward to helping you overcome barriers and achieve enormous success in the coming days and weeks. Choose the Option that fits you best:
(Discounts are subtracted from your 2nd payment. To claim your discount, open a support ticket after you place your order.)
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