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Why a even a GREAT sales letter alone doesn't sell enough in 2010 …And How My Autoresponder Seminar DVDs Will Multiply The Power of Your Existing Sales Letter 1.5X to 5X in the next 30 Days My Power Autoresponder Strategy can Boost Your Sales Conversions by 30% in just 30-45 Days. Maybe even 7 days. If you have any kind of "real" business on the Internet, I guarantee it. Here's how… Dear Online Marketing Professional: Real quick – let me show you the power of the right Autoresponder strategy – how it can turn your business around in just ONE WEEK.
Bryan Todd and I performed an experiment: We drove Google traffic straight to a sales page (Purple) and to an Opt-In page. A true split test, to determine the effectiveness of an Autoresponder Sequence. We split the traffic 50/50 and added up the cumulative Visitor Value over a span of 8 days. This Autoresponder drove people BACK to the very same sales letter over a period of time. As you can see, on the first day, the Sales Letter slays the opt-in, 4:1. (You also see the herky-jerky variations of luck, which evens out by the 8th day.) We're asking people to buy, and they buy. The version where people get to sample the information via email starts out slow. But look what happens: Over a period of just a few days, the Autoresponder picks up speed. On Day 4, the Autoresponder surpasses the sales letter. By Day 8, the Autoresponder outsells the sales letter by 91%. And remember… that's just Day 8. This tells you nothing about what you'll accomplish by Day 21 or 30 or 90 or Day 365. One thing I can assure you, though: It only gets better. Last year I had a customer who'd never bought a single thing from me in three years. Suddenly she spent $7,000 in four months. That's the power of Autoresponders: drip, drip, drip…
Does it seem like the performance of your promotions is declining in effectiveness no matter how great the sales copy is, and how great your promotion? You're not alone. The economy is in the tank, trust is at an all-time low, and people are hanging on to their wallets like never before. The player who earns the most trust, the fastest, is the person who will prevail in the current climate. Even as their rivals flounder and eventually go down for the third time. If you're going to prosper in 2009, it's going to take more than a great sales letter or promotion. It demands a strategy where, no matter how bad things are, your customers gladly look forward to receiving your emails every single day. Those emails now need to work like a tractor beam, tirelessly and irresistibly drawing them towards you. Consider the power of a well-engineered Autoresponder system:
Bottom Line: The right autoresponder strategy can 2x your sales. So before you chase after yet-another social media strategy or hire some company from Manila to write you 67 poorly plagiarized blog articles, I would like to suggest that the fastest path to demolishing your market is a properly built Power Follow-Up Sequence. If you achieve optimum quantity and quality of contact, you will have a superior level of traction with your customers. No one will be able to equal your magnetism or your reach. Rivals will be completely at your mercy. This also adds a comforting element of stability to your whole business. If you have a 1-year autoresponder sequence and suddenly you lose all your traffic for a week (let’s say your rankings suddenly drop or your ads get disapproved), your sales won’t drop to zero. They may hardly drop at all, at least in the short term. To the extent that such an interruption does impact your sales, you may in fact be able to compensate by hitting your list the very next day with a special offer, and you experience no loss at all. This will only be effective, however, if you’ve built the level of trust and rapport that a well-designed Autoresponder strategy can give you. My Secret Email Formula, Explained: On the DVDs I digest, de-construct and teach my entire approach to email and autoresponders to you, including a detailed examination of my own sales funnels and the hidden psychology behind them. I show you every major autoresponder sequence in my sales funnel, every single email, the exact day those messages are delivered, and a look at how the various funnels are interleaved to create maximal customer involvement.
There’s even a way for you to get this part for free. Here’s how:
Go to perrymarshall.com/google, perrymarshall.com/9, perrymarshall.com/whitepapers, perrymarshall.com/gm and sign up to receive my free courses. (I would also suggest that you buy the Definitive Guide to Google AdWords; or for $39/month you join Renaissance Club, there’s some really good stuff in both post-sale sequences.) But anyway… You will want to use a different email address for each list you get on so you know which list is responsible for the messages you receive. Read and respond to each message as you normally would. Over the next two years and eight months, you will then receive most of autoresponder messages that I discuss on the Autoresponder DVDs. You'll see how they're interleaved and which lists those actions put you on. Some time around February 2012 you will have received all the messages. (Isn't Nostradamus also predicting the world is going to end around that time?) You can then study how the whole thing was put together. Won’t cost you a thing. But if you’re a Return-On-Investment type of person, there is a faster way to get it all. Get the DVDs of my Autoresponder Seminar and get a thorough explanation of how it all works together!
21 Email Strategies that hit pay dirt with customers FAST – I cover all these techniques on the DVDs:
Subject: The Power of Chinese Water Torture "Chinese Water Torture" is the term I affectionately use to A powerful autoresponder carves deep grooves in your Chinese Water Torture eventually gave us the Grand Canyon. It will give YOU the Grand Canyon, too. There's an old saying that you have to tell somebody 7 times is what it takes when it's something simple. What about if it's complicated? What if it requires some kind of significant adjustment in What if they're not going to do anything until some change Then an autoresponder is your best friend. If you have a long autoresponder sequence, time is on your The other day Glenn Livingston commented to me: "Most Amen, brother. Most people quit about 200 feet before the finish line. Most people load up 2-3 followup messages. They don't Everybody thinks of me as the Google Adwords guy, and yes, But Autoresponders are what gave me my Grand Canyon… Look at all the crazy word pictures I threw in there: Chinese Water Torture, the Grand Canyon, Races, Finish Lines. People ask me: “How do you do this? You blend all these ideas together and it makes your emails so intriguing.” During the coaching calls I will take this apart and show you how this actually becomes a formula. I’ll walk you through examples where I string multiple seemingly unrelated things together and make a powerful, surprising point at the end. 19. “The Perry Marshall Magic.” Roundtable Member Jamie Bridges is a Real Estate Coach in Southern California. His partner says to him, “James, send out another one of those Perry Marshall emails to the list.” There’s a particular spark of inspiration that those emails contain. Is it Voodoo? Is it The Force? No, it’s a path that you can feel your way through. I’ll bestow upon you the magic walking stick that leads you down that path. 20. A swipe file of the most effective email blasts I've ever sent. Most of them are NOT Autoresponder messages, or at least they weren't originally. But they generated an enormous response and I'll share them with you in the coaching program. Discover the psychology of an email that gets amazing results. 21. An embarassing list of subtle but fatal mistakes almost all marketers make. I'll show you how to tell a true email pro from a wanna-be and this list will make YOU an email pro too. Oh yeah, and Seamless Sales Transitions: How do you tell a story that perfectly, harmoniously segues to a sales message that’s not offensive but instead is actually intriguing and provokes curiosity? How do you make an emotional deposit and then sell without making a withdrawal? This is a major component of my alchemy formula. It’s why people unsubscribe from other lists and stay on mine. A Sales Letter Stores Only ONE FOURTH of Your Story-Telling Power COPY IS STORED ENERGY. When the right person hits your page, even YEARS later, a chemical reaction takes place, and money is exchanged. Still, even if you try, you cannot fit everything you’d like into your sales letter. It couldn’t all possibly fit and still be organized. Most of my customers sell sophisticated products and highly capable services. There are probably dozens of stories you could tell, and almost no one is going to read them all at once. You have rarely said everything that you really needed to say, or could say. Even a 20-pager only tells the main part of the story. If you can tell those other tidbits in an interesting way, in time you’ll have an opportunity to cover every base, every objection, every reason for buying.
Years ago Dan Kennedy famously said, “One good sales letter can furnish you with a comfortable lifestyle for years.” This is almost true. True enough that I would say about half my income during the last five years is directly attributable to three or four sales letters. Believe me, there is definitely such a thing as a million dollar sales letter. I’ve written several. But a sales letter working alone is like an 8-cylinder engine with half the spark plugs yanked out. The part that gets left unsaid is the supporting elements. Naturally you have to have a traffic source. Google ads, organic listings, affiliates, whatever. But especially email. The trust-building touches, the spice and personality, the varied angles you take with your sales message. The STORIES. The secret reason why this is true: Have you ever met, say, a music fan who knew “everything” about, say, Jerry Garcia or Jimi Hendrix or Jimmy Buffet? They know literally a thousand stories about the guy. How did they pick up all those stories? One at a time. (OK, maybe ten or twelve with a bunch of other Dead Heads driving home from a concert.) But mostly those stories were absorbed in little dribbles. There is NO SUCH THING as a Jerry Garcia biography that contains all those stories. It’s only got the best ones. But raving fans want to hear ALL the stories. Not all at once, but while they’re scratching the Grateful Dead itch, while the itch is happening. The marketing equivalent to raving fans is what I call the hyper-responsive customer. This is the customer who buys everything, reads everything, goes to everything, does everything.
This is only 2-5% of your customers, but if you treat them properly they produce 50% of your income. They are your power base. And autoresponders are uniquely capable of communicating your own “Jerry Garcia” stories. They feed your fans. The beautiful thing about email is, you can nudge your hyper-responsive customers and stimulate their itch at will. And you can do this on an automated schedule. This is why Autoresponders confer so much power to you. Get My Autoresponder Seminar DVD Home Study Course: Complete Autoresponder Seminar DVD’s and MP3's from my $4000 Chicago Seminar; Invisible Streams e-book by Perry Marshall, Rod Brant and Drew Bischof. You'll get 10 email persuasion templates and a swipe file of 175 emails from my own Autoresponder system – you'll see exactly how they're all put together. $897 or 2 payments of $499. The DVD's will be shipped to you and you'll get the Invisible Streams PDF instantly.
Choose the Option that Serves You Best
Guarantee: If you use the 10 templates to create 10 autoresponders and your existing sales funnel doesn't convert at least 30% higher within 90 days of implementing the new messages, then send us your results, return the Autoresponder Seminar DVD's and we'll issue a refund for the entire cost of the package. Order now – we'll send you the coveted videos from the $4000 Autoresponder Seminar in Chicago, along with the 10 Templates. Let's crank this baby up and make your website scream.
Perry Marshall
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