| "Come to my
Autoresponder Autopilot Seminar
September 27-28 in Chicago, where I’ll give you 25 turn-key
email marketing templates, a 175-message, 2+ year swipe file from my
own proven sales system, and I’ll divulge my entire email
marketing machine to a maximum of 30 people."

THE BEST PART: You’ll look
over our shoulders as my hand-picked team of professional copywriters
writes 10 custom autoresponder messages just for you.
We’ll upload finished emails before you get on the plane to
go home, making this the most instantly profitable seminar
you’ve ever attended, or your money back.
Plus:

Come to the
optional FOCUS day and we'll fix your sales letter, too. Click to register right away*
*Because I am maintaining a 3:1 ratio of
students to faculty, only 30 people are allowed to register for this
seminar
Dear
Marketing Professional:
The world is not as
it appears.
Items that matter
least become front-page headline news, while things that urgently
impact your life barely get a mention.
(Why should anyone
care what beer Jessica Simpson is drinking?) 
Most folks are sheep
in pants and dresses, squandering their precious time on fluff and
nonsense. A more enlightened
minority gets on with more important matters.
So it is marketing
online. Somebody’s always hawking some new thingie,
like some shell game about, say, how to get your Google ads for free.
Or how to make money from home being a mystery shopper.
Yeah,
whatever.
But the true
professionals in this business see things a little
differently. They know that any real
solution to a marketing problem must address the most fundamental
issue. In the opening of this letter I addressed you as “Dear
Marketing Professional” – one who deals with
reality as it is.
If you’re a
true professional in this business you know the most fundamental issue
in any marketing operation is quality
and quantity of contact. BOTH elements are crucial.
Case in point:
People think
I’m “the Google AdWords guy” because
I’m the best at Google AdWords. They don’t
know that the real secret is my mastery of email
marketing and autoresponders.
I am quite serious
about this.
Had I been lazy and
relied on the one-step sale, you would not be here today. If I did what
most people do, which is upload 2-3
mediocre autoresponder messages, I’d have a tiny little
consulting company that hardly anyone pays attention to.
You don’t
want either of those outcomes. Consider the power of a
well-engineered Autoresponder system: - Jonathan
Mizel once told me, “Every
message I add to the end of my autoresponder
sequence gives me a
$10,000 raise.” Hints at an
underlying principle.
- Dr.
Glenn Livingston is known for his extraordinary market research.
Succeeding in 14 markets out of 14, a 100% success rate –
unheard of even at Harvard Business School…
- Yet
the silent, uncelebrated secret to Dr. Livingston’s success
is… autoresponders. He crafts dozens of
laser-targeted messages that tirelessly work for him. Glenn builds and
extraordinary level of trust, quietly, stealthily, reliably, building
his fortune… automatically.
 - Just last week at a
mastermind meeting, Dr. Livingston
told us, “If a
guy’s been getting great content from me for 2 years, he
feels as though he knows me… then suddenly him paying me
$1000 an hour for a phone consultation is no problem.”
- In
2008, no sales letter stands on its own. Fully 2/3rds of your
effectiveness is in the follow-up you build around it.
- Bottom
Line: A proper autoresponder strategy can triple
your sales.
So before you chase
after yet-another social media strategy or hire some company from
Manila to write you 67 poorly plagiarized blog articles, I would like
to suggest that the fastest path to dominating your market is a
properly architected Power Follow-Up Sequence.
Which is why
I’m giving a unique Autoresponder Workshop in Chicago at the
end of September. If you
achieve optimum quantity and quality of contact, you will have a
superior level of traction with your customers. No one will
be able to equal your magnetism or your reach. Rivals will be
at your mercy. This also adds a
tremendous element of stability to your business as
a whole. If you have a 1-year autoresponder sequence and suddenly you
lose all your traffic for a week (let’s say your rankings
suddenly drop or your ads get disapproved), your sales won’t
drop to zero. They may hardly drop
at all, at least in the short term. To the extent that such an
interruption does impact your sales, you may in fact be able to
compensate by hitting your list the very next day with a special offer,
and you experience no loss at all.
This will only be
effective, however, if you’ve built the level of trust and
rapport that a well-designed Autoresponder strategy can give you.
My Entire Formula, Explained
At this event
I’m going to digest, de-construct and teach my entire
approach to email and autoresponders to you, including a detailed
examination of my own sales funnels and the hidden psychology behind
them.
You’ll get
a CD-R of every major autoresponder sequence in my sales funnel, every
single email, the exact day those messages are delivered, and a look at
how the various funnels are interleaved to create maximal customer
involvement.
There’s
even a way for you to get this part for free!
Here’s how: Go to perrymarshall.com/google,
perrymarshall.com/9,
perrymarshall.com/whitepapers,
perrymarshall.com/gm
and sign up to receive my free courses.
(I might also propose
that you buy the Definitive Guide to Google AdWords; or for $30/month
join Renaissance Club, there’s some really good stuff in
both post-sale sequences.) But anyway…

You will want to use
a different email address for each list you get on so you know which
list is responsible for the messages you receive.
Read and respond to
each message as you normally would.
Over the next two
years and eight months, you will then receive most of autoresponder
messages that we’ll be discussing in the seminar.
Some time
around May 2011 you will have received all the messages.
You can then study how the whole thing was put together.
Won’t cost you a thing.
But if
you’re a Return-On-Investment type of person, there is a much
faster way…
A Seminar Where The Instructors Do The
Work With
You
You can come to my
Chicago seminar and get all those messages at once, on a CD. With a
thorough explanation of how all of it fits together.
You’ll also
get 25 email templates – for 25 specific structures that
achieve 25 different outcomes that matter a great deal in the game of
persuasion and trust building. 
The
templates are just the warmup. Because
the main attraction is, I’ve hand selected a team of star
copywriters who will sit down with you and write 10 autoresponders for
you. You can look over their shoulder and dialogue with them
as they write.
They’ll
quiz you about your business and your customers, they’ll
explain every persuasive element, they’ll endow your copy
with magic words.
Before
you get on the plane to go home, your messages will be uploaded and
working for you.
Guarantee:
If
this isn’t the most instantly profitable seminar
you’ve ever attended, come to me by noon on Sunday and
I’ll give your money back. Please note:
Because I am maintaining a 3:1 ratio of students to faculty, only 30
people are allowed to register for this seminar. When
it’s full, it’s full. No further
registrations will be permitted.
Bring your sales letter to the optional
FOCUS day and we’ll fix that, too:
I’ve added
an optional 3rd day. Only 11 people
are allowed to attend the Monday session, because of the intense
personal attention you will receive. Two students per copywriter.
You’ll get a hot seat and we’ll re-work your copy,
adding magic and seduction. You maybe even walk out with a
business that’s been instantly invented by a single brilliant
insight.

Options and
Pricing:
The cost of
this seminar depends on how quickly you respond. The graduated pricing
schedule is as follows:
2
Day Autoresponder Workshop September 27-28: $3995
Because
I have just begun taking registrations, the price today is $3995. To
secure this low price, you will need to register immediately.
Click
Here to Register
2
Day Autoresponder Workshop 9/27-28 + 3rd FOCUS
Day September 29: $6995
Because
I have just begun taking registrations, the price for the workshop that
includes the FOCUS copywriting day is $6995. To secure this low price,
you will need to register immediately.
Click
Here to Register
Is A Great Sales Letter Really Enough?
Years ago Dan Kennedy
famously said, “One good sales letter can furnish you with a
comfortable lifestyle for years.”
This is almost
true. True enough that I would say about half my income
during the last five years is directly attributable to three or four
sales letters. Believe me, there is definitely such a thing
as a million dollar sales letter. I’ve written
several.
But a sales
letter working alone is like an 8-cylinder engine with half the spark
plugs yanked out. The part that gets left unsaid is
the supporting elements. Naturally you have to have a traffic
source. Google ads, organic listings, affiliates, whatever.
But especially email.
The trust-building touches, the spice and personality, the varied
angles you take with your sales message. The
STORIES.
Because even if you
try, you cannot fit everything you’d like into your sales
letter. It couldn’t all possibly fit and still be organized.
Most of my customers sell sophisticated products. There are probably
dozens of stories you could tell, and almost no one is going to read
them all at once.
You sure can parcel
them out over time. Send them in memorable snippets that take
only a minute to read. Here’s an example:
April
19, 1775: The
shot was fired that was heard
'round the world.
At the
Battles of Concord and
Battle Road in Massachusetts,
the British met a surprising militia formation
of American farmers. The Redcoats marched in
plain view while colonial minutemen hid behind every house,
tree and fencepost.
The
score: Americans lost 93,
but the British lost 273. It
was a humiliating start to a war they would eventually lose.
That's Guerilla Warfare, my friend. Traditional warfare is
"playing
by the rules," but Guerilla warfare means re-defining the
rules, even as the game is being played. It's tossing conventional
wisdom out the window and becoming your opponent's
unseen enemy.
Every
week I talk to people
who are sick and tired of playing
by the rules, and not winning nearly as much as
they could or should.
They're
sick of pulling that
black checkbook out of their
top desk drawer, giving money to some media rep and
not knowing if that money is coming back, when it's
coming back, or how they'll ever know.
They're sick and tired of dialing for dollars every day,
trying to get in to see prospects who need what they
have but aren't willing to listen to "just another peddler."
They're
sick and tired of
competing only on the basis
of price, when they know that what they sell is
worth far more than what they ask for it.
In marketing, the old rules go something like this:
-"You
have to prove to your customer that you're willing to
work harder, drive more miles, and bend over further to
get his business."
Today,
those rules are a
recipe for suicide.
-When
you automate the most labor-intensive parts of your
sales process, you only have to spend time with people who
are ready and willing to buy something from you
-Every
marketing and advertising dollar you invest is held
accountable for ROI. It comes back to you with friends
attached.
-All that Madison Avenue talk
about "branding" and
"image" is
a bunch of BS. It doesn't work. It's a waste of
money.
But...
when your advertising really works, it's the best place to
invest your money, period.
-You can become a well-known
expert, even a
celebrity within
your industry, by exercising the power of media and
publicity.
When you have that kind of status, it becomes
easy to get appointments and close sales.
See, that story
really hooks people, but it never would’ve fit in the sales
letter I wrote for this product. It also couldn’t be fit on
my Guerilla Marketing CD, which was already nearly 80 minutes long to
begin with.
You have rarely said
everything that you really needed to say, or could say. Even
a 20-pager only tells the main part of the story.
If you can tell those
other tidbits in an interesting way, in time you’ll have an
opportunity to cover every base, every objection, every reason for
buying.
Here’s
the secret reason why this is true:
Have you ever met, say, a music fan who knew
“everything” about, say Jerry Garcia or Jimi
Hendrix or Jimmy Buffet? They know literally a
thousand stories about the guy. The tale about the security
guard incident in Haight-Ashbury in 1982 and the backstory behind the bizarre
album art.
How did they pick up
all those stories?
One at a
time.
(OK, maybe in lots of
ten or
twelve with a bunch of other Dead Heads driving home from a concert.)
But mostly those stories were absorbed in little dribbles.
There is NO SUCH
THING as a Jerry Garcia biography that contains all those
stories. It’s only got the best ones.
But raving
fans want to hear ALL the stories.
Not all at once, but while they’re scratching the Grateful
Dead itch, while the itch is happening.
The marketing
equivalent to raving fans is what I call the hyper-responsive
customer. This is the customer who buys everything,
reads everything, goes to everything, does everything.
This is only 5% of
the customers but if you treat them properly they produce 50% of your
income. They are your power base.
And autoresponders are uniquely capable of communicating your own
“Jerry Garcia” stories. They feed your fans.

Photo courtesy
twincitiesphotooftheday.com
The beautiful thing
about email is, you can nudge your hyper-responsive customers and
stimulate their itch at will.
And you can do this on an automated schedule.
What This Seminar is NOT
Most Internet
seminars consist of a series of 90-minute,
“information-lite” presentations that are really
product pitches. Six, eight, ten speakers, one right after
another. A shotgun circus. This is no such
animal.
My
customers expect
more from me than that. There would not possibly time for a
series of product pitches at this seminar anyway, because
we’ve
got
a lot of work to do. Don't come unless you're prepared to roll up your
sleeves and work. Get some sleep too, because you'll be exhausted.
- Three-fourths
of the presentation time
will be given by me, with occasional contributions from my
team of copywriters. Beyond that, only two
three other speakers.
- Speaker
#1: David Fagan, email delivery specialist from InfusionSoft,
will explain email deliverability. This is what he’s covering:
* Email industry inside
terms i.e. throttle, bounce,
click through, track-able links, bulk mail, junk mail, spam, spam
arrest, reputation, open rates, blocking, spam traps, unsubscribe, rate
limiting, seed list, white list etc… how they affect you
*
Opt-in, Double Opt-in and Email Confirmation
*
IP & ISP standards for AOL, YAHOO, GMAIL and MSN.
David
will also explain Infusion Software and its features (it’s
what I use to manage my shopping cart, affiliate and email delivery
functions) and yes there will be an opportunity to sign up.
You will not be relentlessly pitched by any means.
- Speaker #2: Dr. Glenn Livingston.
I originally didn't have Glenn slated to
speak because he
rarely travels. But Glenn offered to speak and I'm delighted
to
have him. Glenn is
known for market research (and for his information products about
strange animals like Guinea
Pigs and Alpacas)
but Autoresponders are, without doubt, his #1 secret
weapon. Glenn
earns complete and total confidence from his audience over time.
At
this event he shows you how he does this. He has a special method in
place for testing which messages produce the best response, and
optimizing the order of his messages. Unsubscribes:
Glenn has a
unique - and not surprisingly contrarian - way of using Unsubscribe
information to adjust his content. (Hint: He does NOT aim to minimize
the number of people who opt out of his list!) What do you maximize?
The answer has a cool surprise inside. There are
some numbers
that Glenn and I don't pay much attention to. Like Open Rates. What do
these numbers tell you and what do they omit? What do we
consider
to be truly important? By the time this seminar is done,
you'll
know.  - Speaker #3:
Bill Bailey, a man
with an utterly fascinating story. Bill attended one of my
4-Man Intensives in fall 2007 and he’s a Gladiator Club
member. On the 4th of August I got
this personal email from Bill:
I just returned
from 3 weeks in Greece and Spain
and you sent this out 2 days after I left. I saw it when I
checked my email in Mykonos but waited to reply till now.
I already knew
that I could take 3-week trips to
Europe and my business would do just fine. Of course, I would
check my email every day (I don't bring my laptop anymore... I either
use the internet room in the hotel or a local internet café)
and respond to any "emergencies" but that was about all it took.
However,
the ultimate test was when I went 3 months without email... indeed 3
months without the internet or even a computer... courtesy of the
American taxpayer in federal
prison!
I
have never discussed this with you but March
30-June 28, 2007 I spent in the federal prison camp in
Pensacola. Long story but basically I was a little too
aggressive in some of my data collections methods and got the attention
of the FBI (!) and next thing I know I'm being indicted
and sent to
prison (not
to mention the $700K in legal fees and $150K in
restitution.. ouch!).
I
prepared for my little ‘vacation’ as best I could
and, you know what, my business ran just fine without me. I
made just as much money in prison as I did OUT of prison.
Plus my personal expenses were a lot less! :) I had no access
to the internet whatsoever for 3 months.... I had my customer support
girl in Florida answering phone calls and emails... that's
it. I was able to talk to her occasionally to find out how my
sales were doing but I really couldn't do much to run my business.
My wife
continued to live her life (minus me of
course) just as she did before. I did not suffer from any of
the collateral consequences that many ex-inmates suffer from (such as
difficulty finding employment... I decided not to fire myself).
And
I also found a new calling... writing about life in prison and our
bizarre federal legal system.
I
started a blog (www.60733066.com)
a week before I entered prison (60733-066 was my inmate id
#). I spent about $5K in Google ads during my 3 months in
prison to drive traffic. I would write my observations on
paper and send them to my wife who would then enter them to the
blog. Once I got out, I was able to continue it
myself. I think you might find it rather interesting
reading. Of course you have start at the end to start at the
beginning since the posts are in reverse chronological order.
You will surely
wonder, why on earth am I asking Bill to come and speak at my seminar?
Three reasons:
- It is literally THE
most fascinating customer story
that I have encountered in seven years of consulting. And
it’s got a great punch line: In three months he spent a grand
total of 100 minutes on the phone managing his auto-pilot business.
(Prisoners’ phone minutes are parceled out very carefully in
a Federal penitentiary.) Equating to an income of something like
$100,000 per hour. Truly a man working ON his business,
rather than IN it. "Marketing On Autopilot" at its finest.
Wouldn’t you say? (Hey, I wasn't
kidding about the autopilot part!)
- In ANY room full of
entrepreneurs, there is always going to be SOMEBODY who's run into
problems with the government. Yes, occasionally even big problems like
this
one. Doesn’t matter ‘how clean your nose
is’, either. Because even if you're as honest as
Abe
Lincoln, it is still impossible to live and breathe in the
United
States and so much as get out of bed and brush your teeth in the
morning without violating some law, somewhere. Bill
unfortunately
breached a little-known Federal law related to data collection and one
day at 6 o’clock in the morning, seven FBI agents pounded on
his front door. Bill is going to share his experience and
provide information that will help you avoid any unanticipated
‘vacations’ in your business.
- This
was the ULTIMATE test of ATTITUDE. (Ya think?) Of Bill’s
resolve, of his mettle, of his spiritual, mental and psychological
toughness. You think you’ve got probs? Try coughing
up $850,000 for fines and litigation expenses and
spending months in prison. I think most people would take
their own problems back, thank you very much.
How does a man endure
that kind of crucible? What personal and spiritual resources do you
seek? How does your faith in anything hold up? After you hear
Bill’s story, you’ll know how to face any
problem. This is a talk you’re not going
to want to miss.
RECAP:
Here’s what you get….
-My
team of professional copywriters will sit down with you and write 10
autoresponder messages, ready and uploaded before you get on the plane
to go home. Your business is more profitable before the wheels touch
the ground. -You
get 175 proven messages from my own sales funnels, with license to
modify and use them for yourself -You
get 25 specific templates for the most important specific purposes of
an autoresponder message Guarantee:
If this isn’t
the happiest, most instantly profitable seminar
you’ve ever attended, come to me by noon on Sunday and
I’ll give your money back.
Registration Options:
2-Day
Event September 27-28 in Chicago, limit 30
registrations: $3995. Click
Here to Register. 3-Day
Event September 27-28-29 in Chicago; the 3rd day
is a Sales Letter Hot Seat,
where together my copywriters and I re-work your sales letter. Limit 11
registrations:
$6995.
Click Here to Register.
Special Extra for Day 3 Participants:
In the month following the seminar, I will schedule a personal, 1 hour
phone consult with you for a fine-tune of your sales letter or
marketing execution plan. I will be at your disposal during that
time - reviewing the results you've achieved, writing or re-writing
your copy for you, and perfecting your offer and sales message. I
know of no other seminar or seminar environment that enables so many
actionable, immediately profitable changes for your business in such a
fast-paced setting. Make this the weekend that your enterprise
charges forward with stability, success, and security. See you in Chicago, 
Perry
Marshall
P.S.:
Frequently Asked Questions: Q:
What exactly do you mean, a copywriter is going to write autoresponders
for me? A:
You
and a professional copywriter hand-selected by me will sit down and
compose ten messages, likely based on the provided templates. He/she
will enlist your help and guidance and you will witness the thining
process and the magic of persuasive copy, live, on-the-spot. The
messages will be ready to upload before you leave on Sunday night. Q:
What do I get? A:
You get a state-of-the-art education in autoresponder strategy; a crash
course in email deliverability (which is a MAJOR factor in your
success!); 175 messages from my own sales funnel, which has been tested
and proven with well over 100,000 prospects and customers during the
last 5 years; 25 individual "fill in the blank" templates, each of
which serves a specific relationship-building or persuasive function;
10 custom messages written with your help by a professional copywriter. Q:
How many people can register? A:
30 maximum, and 11 on the optional 3rd Sales Letter Focus day. This is
in addition to my existing Roundtable and Gladiator Club members who
will also be allowed to attend. Q:
Why the limit? A:
Because this requires intense manual labor on the part of my copywriters Q:
What is the price? A: 2
Day Autoresponder Workshop September 27-28: $3995
Because
I have just begun taking registrations, the price today is $3995. To
secure this low price, you will need to register immediately.
Click
Here to Register
3rd
FOCUS
Day September 29 + 2
Day Autoresponder Workshop 9/27-28: $6995
Because
I have just begun taking registrations, the price for the workshop that
includes the FOCUS copywriting day is $6995. To secure this low price,
you will need to register immediately. Click
Here to Register Q:
What exactly happens on the optional 3rd day? A:
11 students, 5 copywriters and myself lock ourselves in a
room
from 8am to 6pm and everyone's sales letter gets fixed. Everyone gets a
hot seat so everyone else gets to see what was done. Live alchemy. Q:
You said we'd get 25 different templates. What
exactly does that mean? What do they do? A: These
are various categories of messages with specific goals, like:
-Helping
a prospect digest a recording, white paper, etc., you gave them
yesterday or last week (this is where most of the real traction is) -How
to address common problems and objections through storytelling - while
staying under the prospect's defensive radar -How to introduce
a controversial idea to a highly skeptical, sales resistant prospect -How
to compress a potentially complex and lengthy idea into a short,
punchy, memorable email message -How to get in peoples' face
without stepping over the line and offending them -Balancing
content vs. sales pitch -Multiple templates for combining
content and call-to-action elements in the same message -Transitioning
from story to sales pitch, seamlessly -How to condition
prospects to be receptive to a sales promotion in advance -Hypnotic
elements in email copy: Vivid word pictures; rhythm, music and poetry -Specific
structures for "Rants" and delivering emotionally charged messages Q:
What Are The Dates? A:
Saturday September 27 and Sunday September 28. Optional Sales Letter
Hot Seat day is Monday September 29. Q:
Where do I fly into? A:
O'Hare International Airport, Chicago Illinois, USA. You can get there
easily from anywhere in the world. Midway airport would be an OK 2nd
choice (i.e. if you're flying Southwest Airlines); Midway is about 40
minutes further
away.
Q:
Can I bring a voice recorder? A:
No. Q:
Will there be audio/video of the seminar later? A:
We will be taping this for archive purposes and parts of some
presentations may be included in future products. However, NO COMPLETE
AUDIOS OR VIDEOS OF THIS SEMINAR WILL BE SOLD.
Q: Can I bring my
spouse/partner? A:
Yes, you are allowed to bring one partner or spouse for no extra charge. Q:
Is lunch provided? A:
Only on Day 3 for Focus Day. For Day 1-2, there is a plethora of
excellent restaurants in the vicinity. Q:
Where do I stay? A:
The seminar is in Schaumburg, Illinois, about 10 miles (short cab ride)
from O'Hare. There are three affordable hotels to choose
from,
across the street from the conference center. Exact details will be
provided upon registration. Q:
What is the Guarantee? A: If this isn’t the
most instantly profitable seminar
you’ve ever attended, come to me by noon on Sunday and
I’ll give your money back. Q: Who are these copywriters that you're going to have? A: Here's a list, and their profiles: Alex Mandossian calls him, “The best autoresponder copywriter I've ever seen”... Rich Schefren confesses, “ I literally begged him to be my exclusive copywriter”... Jeff Walker states, “ I'd like to keep him locked up as my secret weapon”... And
Stephen Pierce says, “If you're looking for high-quality,
relationship-driven emails that pull massive click-thrus, hire this
guy!"
So who is this mystery man? It's Jay White, an under-the
radar copywriter who has spent the past year quietly crafting sizzling
hot emails and follow up autoresponders for the Guru Elite.
Jay
honed his copywriting skills in the radio and catalog markets, so he
knows how to make a big impact using shorter, hard-hitting copy. His
unique writing style and talent for building a “bridge of
trust” with prospects make Jay one of the most in-demand
specialty copywriters in the business today.
Jay will be sharing
his secrets for crafting autoresponder emails that achieve high open
rates and massive click-thrus—you don't want to miss this one!
**********
Caleb Osborne is a Copywriter and Business Growth Strategist based in Fredericksburg, Virginia, USA.
"I
focus on one thing" says Caleb, "I write copy and design marketing
campaigns that produce more RESULTS for clients. That's it"
Although
he is only 22 years old, he has already racked up an impressive string
of successful campaigns for multiple clients (like the company in
a competitive market online who added an extra $500,000 plus to
their bottom line in 2007 among many others).
He's also caught the attention of many who are considered the "best of the best" in copywriting and marketing, guys like:
Gary
Halbert who stood up, with one of Caleb's letters in hand and told his
seminar audience, "this letter is so good, EVERYONE should have a
copy of it in their swipe file".
Clayton Makepace, who many
consider the highest paid copywriter working today, liked Caleb's copy
so much he awarded him an honorable mention during his 2005 Power
Marketing Summit and in late 2007 even tried to hire Caleb as a
full-time copywriter for his agency (but Caleb declined because he was
so busy producing results for his current clients).
Caleb can help you develop a marketing strategy that brings you more leads, sales and profits- in one word- RESULTS!"
***************
Jonathan
Rozek creates marketing campaigns that have convinced more than 3,000
people at a time to sign up for a teleseminar, and over $220,000 to be
sold from one call. His clients include small businesses across
America, 8-figure information product gurus, and even a self-made
billionaire."
**********
Joshua Boswell has been the
secret weapon behind the marketing efforts of technology companies like
Corel, Sony, Toshiba, Microsoft. Corel has drawn on Joshua's
writing expertise to break into new markets and orchestrate
the simultaneous worldwide launch of two product upgrades and
brand-new product launch. The emails produced for Corel have
enjoyed as high as a 70% open rate and revenues generated by his
letters, emails and landing pages have exceeded $100
million. In one case, Joshua created a letter targeted to police
forensic units across the United States and Canada that became
responsible for stealing 30% of the photo editing market away from
Adobe.
Sony and Toshiba have likewise turned to Joshua when they
need new products launched. He has overseen global launch of
several of Sony's software packages and Toshiba has relied on him to
compete with Apple in the education arena.
But, it is not
just technology companies that have relied on Joshua. Easter
Seals, Goodwill, Christian Children's Fund, St. Jude Children's
Hospital, National Republican Party, and more than 30 state chapters
of National Right to Life have used his written word to
collectively raise hundreds of millions in non-profit donations,
totaling at an estimated $235 million. Currently, Joshua has four
direct mail controls in the non-profit world that continue to mail and
produce top results for St. Jude Children's Hospital, Iowa Right to
Life, and Christian Children's Fund.
Finally, even
copywriting industry leaders, such as AWAI and Agora Publishing, have
recognized the pulling power of his copy and used him to write
over 25 separate packages selling everything from new launches to
their flagship offerings. Joshua is on his third year of being a
guest speaker at AWAI's annual "Bootcamp" - a premier event for
copywriters all over the world. AWAI has also awarded Joshua a
$10,000 performance bonus for writing a package that broke a five
year control.
Still, with all of this, when asked what
his proudest copywriting moment is, Joshua is quick to tell you
about saving a local Christian private school from bankruptcy by
writing a single letter that increased enrollment by more than
300%. His fee? Zero - it was a labor of love.
***************
Dr.
Susan Nickerson retired from her profession as a chiropractor, turning
her expertise to copywriting and direct marketing. She is
currently the head copywriter for Mercola.com, now the worlds #1 most
popular alternative health website -- with 1.5 million
subscribers. She has also written for Newsmax, Body
Ecology, DrDharma.com, and Tellman Knudsen. Her specialties
include copy and marketing strategies for health and supplements,
self improvement, and info products.
***********
Kevin
Dawson's onlinefinancialcopywriting.com helped Chris McLaughlin cash in
a whopping $48,000 in a single afternoon for an eBook in
pre-launch ... before it was even released. For Tom Yeomans, he
wrote a new landing page and two emails that skyrocketed sales
300%!
***********
Through his web page sales copy,
Darrel Hawes recently helped Joel Comm's recent book Click Here To
Order reach #16 on Amazon. In addition to the sales copy for the book
itself, Darrel also wrote the email sequences used by some of the
affiliates, and participated in crafting the copy for the upsells.
Darrel has also written for Ray Edwards and other online marketers. Ray had this to say about Darrel:
"I
have written copy for some of the top online marketers, and I have on
occasion hired copywriters to write copy for me for some of my projects.
That
list of copywriters is very short. And the list of copywriters that I
have hired once and will hire a second time is unfortunately even
shorter. And on that very short list of copywriters that I would
recommend to my friends is Darrel Hawes."
**********
Leah
Carson has spent over a decade getting getting individuals, companies
and government agencies to open their wallets and hand over their
money! Whether she was on the sales floor selling on-to-one to
help pay for grad school, persuading the Texas Department of
Transportation to fund her projects, or filling exotic
(and expensive!) tours that were on the verge of cancellation with
eager participants, Leah always got results!
Leah is among the
elite few writers who have reached the level of skill and expertise to
be sought out by renowned publishers like World Book and
Scientific American to write for their publications. In 2005,
Leah realized she could build a freelance career on her talent for
written persuasion. One of her biggest challenges was
mapping out a product launch and raking in over $221,667 in two days
for an up-and-coming but unknown consultant. While that
isn’t a staggering figure, he started with a list of only 220 and
his entry level product was $1,997. Then, just months
later, Leah pulled together the copy that instantly sold out the 40
seats to his $8,997 seminar.
Some of her recent successes
have been: helping the University of New Mexico increase attendance by
333% for GEMS workshops (a national math & science program);
generating a 2,000% attendance increase the New Mexico Museum of
Natural History and Science teacher education outreach workshop; and
tripling the conversion rate for an entrepreneur selling lesson
plans on the internet.
Leah pairs her marketing expertise with
her studies and research in women’s culture, body image,
narrative structure, traditional medicine, health beliefs, and
contemporary issues to tap into earth’s largest economy
- North American Women. She loves using her the experience and
knowledge to help her clients succeed in product launches, seminar
promotions, lead generation, and increasing conversion.
********** Jay
Simcic got his start by marketing his own niche products on the
internet so he knows Internet marketing inside out. Jay
knows what it's like to gamble his own money and his family's future on
the strength and persuasiveness of his copy.
Jay is trusted
by top Internet Marketers and Copywriters including Harlan Kilstein and
"Million Dollar Mike" Morgan to get results. In fact,
he's adding $10,376.10 to his client's PayPal account each and
every month And that's on just ONE of his many niche products.
Although
he's relatively new to copywriting, Jay’s results have already
caught the attention of multi-million dollar marketers. His
latest project is helping one of Tony Robbins’ lead trainers roll
out his latest self help product.
***********
Anthony Coyne recently wrote an e-mail campaign that converted at a whopping 55.2% for a high ticketed item.
He
has also helped his clients slash PPC costs and get high rankings in
the search engines?including one client who was able to obtain the 4 of
the top 10 rankings in Google in less than 48hrs.
Anthony also
has the unique ability to, be able to reverse engineer your
competitions marketing and give you an incredible competitive advantage
**********
An
entrepreneur, freelance copywriter, dedicated reader of thriller
novels, lover of great southern barbecue, semi-successful real estate
investor, texas hold ‘em poker aficionado, marketing consultant,
and published author, Danny Welsh is perhaps best known as the
world’s most famous— and once highly paid— disposable
lighter repairman (now retired).
Today he's a wordsmith with a
talent for copywriting that compels people to click order now or pick
up the phone and make a buying decision, a marketer-for-hire who brings
an experienced eye identifying and articulating business increase
practices to his work for copywriting and marketing consultancy
clients— an ability his clients from seminar speakers, floral
shops, investment companies, quick-lube joints, to B2B sales companies
and beyond have praised as responsible for doubling and even tripling
their business and creating numerous lucrative profit centers they
never considered.
His abilities in copywriting have reaped
profits as high as 30:1 for every dollar spent in direct mail, have put
autoresponder, online sales copy, and online ad copy messages he's
written on the computer screen in front of countless people, as well as
generated millions of dollars in hard product sales and much more in
intangibles at price points as high as $26,000 offline and online. Hired
to do copywriting, he often goes beyond and adds in brainstorming
incredibly profitable creative cost-neutral marketing initiatives and
joint venture opportunities that have assisted everyday business owners
in multiple industries from to explode their back-end profits, get
push-button access to new potential customers— and is willing to
do so all on a pay-per-performance basis for new clients. He
is passionate about helping small business owners set up marketing
systems using a combination of 21st century technological leverage
strategies with old-fashioned sales savvy that flat-out get results.
*********
John
'Angel' Anghelache has written direct response copy for some of the
biggest names in the business. Including the late, Gary Halbert...
David Garfinkel... Joe Vitale... Yanik Silver... and... Michel Fortin. One promotion he wrote for a client sold out the $5,000-per-head event in 35 hours. Another client reported a return on investment in John's copywriting services of 1,078.64% within a ten day period. For another client, John created a campaign that pulled in a 10% response rate on a $2,970 product.
*************
Brandon
Thompson's copy has been credited for turning a simple $9 eBook into a
million dollar "information marketing" empire, and several successful
product launches including a coaching program that generated over
$251,000 in just days, from email marketing alone. When working with
Brandon you can count on two things: ideas to take your business to the
next level, and hard-hitting ad copy that demands attention, and
delivers results. ************ David
Roller is considered by many to be one of copywriting's brightest
rising stars. At the age of 22, he has penned sales letters that have
produced double digit response rates. And a recent email that David
wrote for a client produced $75,000 in sales in just 3 days.
David's success has not gone unnoticed; he was featured on the
Glazer-Kennedy monthly gold audio series and has been writing "behind
the scenes" for the one of the world's premier copywriters, David
Garfinkel. ************ John
Fancher is the only copywriter I've ever hired to write copy for me.
He's built some of my own autoresponder sequences as well as
contributing one version of the sales letter for my landmark 80/20
seminar. Q:
Where do I register? A: Register Here Earnings
Disclaimer and Legal Statement
What
People are Saying about my Autoresponders and Marketing Advice - and
the results they're getting... One Man Operation Goes
Multi-Million in under 24 months: A little more than
2
years ago on a snowy day in December I bought your
platinum system and Google adwords course. It was my 30th birthday and
I decided to treat myself with a 2,000 dollar gift.
I promise you
this was the best gift I ever got in my life! I have successfully
transformed a one man merchant account service business into a multi
million dollar company, and you deserve so much credit for
that. I am
sure you get this alot, but I'll bet each thank-you means the world to
you. Kind of validates all your hard work. -Michael
Mendlowitz, Woodmere, NY "Hey Perry, my customers are
thanking me for my autoresponders": By
New Years, I’ll have built an email list that will
conservatively generate six figures in sales in the next 18 months!
I
see stories like this all the time, and usually, it just seems
impossible—or worse yet, made up!
Well
guess what? This is the real deal: 1
- Prospects are now emailing me! I went from receiving 1 or 2 emails a
month to receiving 6-14 emails a day from highly-motivated clients,
baited by auto-responders, and on the verge of a buying decision.
2
- For the first time EVER, prospects are calling me! In my business, if
someone calls you, there’s about a 50/50 chance
they’ll
buy, and no one has ever called me before. Never!
Now,
people are calling, setting up appointments, asking questions, and
buying—on the phone! This is incredible.
3
- People started thanking me for sending them emails! These are
auto-responders, mind you, and I send them in droves! Perry just kept
saying, “the cash is in the list,” so I honed my
emails
until I go them right—and it’s really paid off!
Here
are two of my favorite responses to my auto-responder series (I get
dozens like this):
“I
feel supported by your emails and grateful too. The reminders keep me
aware of trying and doing…. I wish you a blessed 2008 and
give
gratitude to you for sharing and guiding and supporting us little
underlings. I will support your program in 2008 as I get more into
yoga....Thank you.”
“It is so
great to hear from you
and to know that I am a part of your club. I feel blessed. Thank you. I
am still trying to put together some funds so that I can be able to
visit you one day. Could you please continue to send me information as
I am welcoming it with wide open arms.” -Lucas
Rockwood Koh Samui, Thailand "I've
followed you for a few years now. You are amongst the Pantheon of
Internet Marketers, delivering the best honest value out there, bar
none. Kevin Wilke and Matt Gill deliver great value as well.
But
no one is a master like you. Especially for a technology -industry
geek, you have segued the transition fabulously.
Why
do I say that? You are one of the few on earth, who manages to send
enthralling emails that manage to mix your content message smoothly
into your sales message.
Every email I get from you
has Value. I print most of them out and save for future reference."
-Larry Lafatta, Hackensack, NJ "Just
from reading the little emails that you send when someone signs up and
the newsletter emails I get periodically: In about two months, I was
able to turn their conversion cost down from $10 to $3. The thought of
what taking an actual Perry Marshall course might do for this company
is positively scary."
Julie Siebel, Santa, Idaho "Taking
everything I've learned from your emails, newsletters, CD, and applying
my passion to *beating Google* here is what I was able to accomplish.
Within
3 days we are consistantly producing 90 downloads a day
834%
Increase in Clicks (last month 1259, this month 11,607 in 108 countries)
380%
Increase in CTR (last month .05%, this month .24%)
79.1%
Decrease in CPC (last month $3.74, this month $0.78)
I
wanted to say "Thanks" for the great information, teaching, and
expressing your passion through your work. It is contagious."
Terry
Middleton, Colorado Springs, CO $30,000
on the spot
"Perry,
I haven't had time to fully implement everything we discussed, because
business has already grown dramatically. After organizing my
preliminary sales message and guarantee, I showed it to some prospects
to get their reaction. One said "You're the first I.T. guy
I've
ever met who really understands customer service" and booked $30,000 of project
work on the spot.
The
materials you provide and the lessons they teach are quite easily worth
a heck of a lot more that the sum you charge for them."
-Ciro M.
Centrangolo,
President, IntegrationWorks, Inc., Crystal Lake, IL
Not
Skeptical
Anymore.... "I
was extremely skeptical of Perry's claims - we all know that there's a
lot of shallow hype out there. I bought his marketing system
toolkit, and even considered returning it for a refund.
But
then I started to use it. I had an opportunity to send an
announcement to an opt-in email list for an industry trade journal and
decided to try Perry's model for email. His
approach was very unusual, totally different from what most companies
are doing. Even the lady at the email list company said she
didn't think it would work. But I followed his
recommendations anyway, and the results were shocking. We
got more than 8% response, all positive replies asking us for more
information. Our cost per sales lead was only $5.60.
We
are now discussing product applications with dozens of potential new
customers. I'm not
skeptical anymore!"
-Christoph
Schmidt, FRABA
Corp., Lawrenceville, NJ
“The
leads are
starting to roll in. This is awesome.”
-Dan
Scheff, Founder, Backstage
Development, Framingham, MA Best
Week of Sales in
13 Years.... “THE
RESULTS I AM STARTING TO SEE ARE NOTHING SHORT OF AMAZING. Perry
Marshall has helped me get to a point where I have daily emails from
people who want to buy our products and services - prospects I have a
terrific chance of closing. I
have increased my prices 50% over our main competitors with no decrease
in sales. In fact we have
just had our best week of sales
in the last 13 years!” -John
Rinaldi,
President , Real Time Automation Inc., Wauwatosa,
WI Big-Ass
Results... "Thank
you for your marketing insight. As you and I both know, there are very
few who understand that the right marketing can propel a
company—no matter what product they sell or make—to
great
heights and profits." -Bill
Buell, Big Ass Fans,
Lexington, KY "Marketing
Savvy is Stunning"
“Perry’s Marketing savvy is stunning. He
has unique insights on how to grab the attention of a target niche that
I have not read in any other book or heard in another seminar.
He
knows just how to get into the mind of the end user and create hooks
that keep them coming back. Use these amazing ideas to
stretch
your business, ministry, or organization to new heights.”
-Mark
Ashton, Author, Reality
Check Books , Willow Creek, South
Barrington, IL "Great
Response" "Information
widgets get great response. Thanks for your time and valuable
advice and marketing toolkit. You get us fired up around
here. Your name is becoming a regularly used name around our
office." -Eric
Hauk, President
Bocadion Technologies, Barrington, IL "The
Best Kept Secret" “Perry
Marshall is
the best kept secret in marketing today.”
-Alex
Mandossian,
Heritage House Publishing, San Rafael, CA
- Sales psychologist for Internet and Television advertising
–
consultant to QVC, Time/Life, Home Shopping Network & Rodale
Press
"This Crap Works!"
“I
just had an exciting "win" based on my letter-writing and a couple
things I gleaned from the tape you sent me. I wrote this
e-mail
to a prospect, and a day or two later, left him a phone
message.
Today he both CALLED and E-MAILED me (TWICE)! I had a lengthy
conversation with him, during which HE asked ME for event information,
and he literally told me that I'd be getting a LOT of business out of
him when his new budget comes in. This crap
works!”
-Carol
Schafer, Director of Trade Show Sales, ISA, Research Triangle Park, NC "Wouldn't
be Caught
Dead Without It" “Do
I see value in belonging to your Inner Circle?
Absolutely!
As long as our company is directly selling software, I wouldn't be caught dead
with an expired
subscription to your service.”
-Clate
Mask, Infusion Software
& Consulting, Mesa, AZ $100,000
in
90 Days... “Your
program works!
I
created an Executive Briefing white paper which generated 109
qualified, ready-to-act leads in less than three months. Of
those, we closed 4 large deals. Also,
I wrote five press releases using your formula and three of them were
published in our trade pubs. Already we’ve
collected over
$16,000 in implementation fees and booked over $100,000 in orders.
Your program is
brilliant!
I
am, to say the least, thoroughly impressed with your marketing acumen,
I rabidly devour your newsletters and have been on just about every
tele-seminar you have offered. You are truly a marketing
master
in-the-making.” -Eric
Ruth, VP of
Business Development, DMI, Herndon, VA "...that
click changed my life forever..."
I
signed up to receive your Guerilla Marketing kit in the mail. The very
reason I did was because it was free.
Whoah, wait a
minute.
What?
Yes,
I admit it... if it was $0.01, I wouldn't have bothered. But it wasn't.
It was FREE... INCLUDING shipping. And that's why I ordered.
Then
I received your sales letter and the product...and I received
wonderfully helpful emails in the auto-responder sequences.
But
I didn't buy a thing.
So
that 5 bucks -- or whatever it cost -- was down the drain for you
guys.... but you never gave up on me! Your system didn't stop emailing
me. You were just waiting for me to be ready. Waiting for me to step up
to the plate.
It wasn't until January '07 (or so)
that I made my
first step. I signed up for the Renaissance Club.... and now I'm in the
Bobsled Run.
So here's my "aha!" moment...
You
took a $5 risk on me. 477 days later, you've got about a $3000 return,
and growing.
"60,000% ROI... Damn."
Okay,
so now I know why things have gone the way they have for me the last
week or two. I know why I got the Ultimate Guide today and not
yesterday. And I know why Coach Howie told me everything he did.
Now
I just need to restrain myself for kicking my own ass for not doing
this 477 days ago.
And now I need to get to work.
There's a lot ahead of me (this is just ONE of the "aha!" moments), but
I'm not giving up.
Thanks guys. You've helped me
more than you know.
-Ron Nimjeh, Toronto, Ontario,
Canada "Wow...Hi
Perry...I just want to say this is one of my most FAVORITE emails I
EVER received.
I am working on putting up a blog of
my own and would love to put this email on it with your permission.
Thanks
for all you do."
-Erik
Jacinto Email a customer sent to friend, copied
to us: "We discussed Perry Marshall also in our
conversation...here are a couple of links to his site, just to
get you started...this man is the guru of guerrilla marketing,
white papers, AdWords and much more. Dead-honest, straight to
the point, no B.S., highly ethical and without hype - what he says,
he backs up. He's one of the best in the business (and his emails are well
worth reading!)" -Phila Hoopes, Baltimore, MD "Valentines
Day and the People who Love Entrepreneurs" was one
of your best emails to date. Not that the previous were uninteresting,
but today was a bad day, and you just made it different, when I was
really losing hope in my business. Just wanted to let you know. Thanks."
-Gil Lancrey, Paris, France
"Keep
up the good work Perry. The content of your free emails is worth vastly
more than the stuff flogged by most consultants, motivators or whatever
else they like to call themselves."
-Laurie
Williams, Australia Couldn't Unsubscribe: "You
are awesome. I've unsubscribed from many an e-newsletter but every time
my finger hovers on the 'trash' button, your emails just keep
compelling me to read them.
While I'm on it, let me tell you a
story. My husband implemented your Google Adwords wisdom on a campaign
to sell his electric bikes. After a week, he quadrupled his
profits. He
was getting too many sales to handle, so he had to turn off the
campaign, but the visitors kept coming even after that because of all
the momentum the campaign had generated. Nice problem to have! And
then, without us even writing a single press release the Independent
(popular broadsheet newspaper here in the UK) featured one of his bikes
in their Saturday supplement, after they found him through Google. We didn't even know about it until a friend told us! So... there you are. AdWords even generates PR if it's done right.
I still have so much to learn from you... keep 'em coming."
-Rachel Collinson, Sustain Cycles, www.sustaincycles.co.uk, Harrow, UK
The
KFC e-mail reminds me why I see your messages as a treat. GMail has a
"Star" feature so you can mark important e-mails for later reading, and
more of your e-mails to me are "Starred" than anyone else's. By far.
Keep the great stuff coming!
-Jay Cross
I
don't know how you do it, but I found myself reading your email in my
head in a 'Southern' accent. Which is a stretch because I'm
English born and bred.
Even after a long, tiring work day I couldn't wait to get the end of the story.
You are a master story teller in print. So thank you. Very much.
-Ian Charles Pritchard, UK
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