THE BEST PART: You’ll look over our shoulders as my hand-picked team of professional copywriters writes 10 custom autoresponder messages just for you. We’ll upload finished emails before you get on the plane to go home, making this the most instantly profitable seminar you’ve ever attended, or your money back. 

Plus: 

Come to the optional FOCUS day and we'll fix your sales letter, too.
Click to register right away* 

*Because I am maintaining a 3:1 ratio of students to faculty, only 30 people are allowed to register for this seminar 
 

Dear Marketing Professional: 

      The world is not as it appears. 

      Items that matter least become front-page headline news, while things that urgently impact your life barely get a mention. 

      (Why should anyone care what beer Jessica Simpson is drinking?) 

      Most folks are sheep in pants and dresses, squandering their precious time on fluff and nonsense.

      A more enlightened minority gets on with more important matters. 

      So it is marketing online.  Somebody’s always hawking some new thingie, like some shell game about, say, how to get your Google ads for free. Or how to make money from home being a mystery shopper. 

      Yeah, whatever. 

      But the true professionals in this business see things a little differently.  They know that any real solution to a marketing problem must address the most fundamental issue. In the opening of this letter I addressed you as “Dear Marketing Professional” – one who deals with reality as it is. 

      If you’re a true professional in this business you know the most fundamental issue in any marketing operation is quality and quantity of contact. BOTH elements are crucial. 

      Case in point: 

      People think I’m “the Google AdWords guy” because I’m the best at Google AdWords.

      They don’t know that the real secret is my mastery of email marketing and autoresponders. 

      I am quite serious about this. 

      Had I been lazy and relied on the one-step sale, you would not be here today. If I did what most people do, which is upload 2-3 mediocre autoresponder messages, I’d have a tiny little consulting company that hardly anyone pays attention to. 

      You don’t want either of those outcomes.  Consider the power of a well-engineered Autoresponder system:

• Bottom Line: A proper autoresponder strategy can triple your sales.

      So before you chase after yet-another social media strategy or hire some company from Manila to write you 67 poorly plagiarized blog articles, I would like to suggest that the fastest path to dominating your market is a properly architected Power Follow-Up Sequence. 

      Which is why I’m giving a unique Autoresponder Workshop in Chicago at the end of September. If you achieve optimum quantity and quality of contact, you will have a superior level of traction with your customers.  No one will be able to equal your magnetism or your reach.  Rivals will be at your mercy.

      This also adds a tremendous element of stability to your business as a whole. If you have a 1-year autoresponder sequence and suddenly you lose all your traffic for a week (let’s say your rankings suddenly drop or your ads get disapproved), your sales won’t drop to zero. 

      They may hardly drop at all, at least in the short term. To the extent that such an interruption does impact your sales, you may in fact be able to compensate by hitting your list the very next day with a special offer, and you experience no loss at all.  

      This will only be effective, however, if you’ve built the level of trust and rapport that a well-designed Autoresponder strategy can give you.  

My Entire Formula, Explained 

      At this event I’m going to digest, de-construct and teach my entire approach to email and autoresponders to you, including a detailed examination of my own sales funnels and the hidden psychology behind them.   

      You’ll get a CD-R of every major autoresponder sequence in my sales funnel, every single email, the exact day those messages are delivered, and a look at how the various funnels are interleaved to create maximal customer involvement. 

 There’s even a way for you to get this part for free!   

      Here’s how: 

      Go to perrymarshall.com/google, perrymarshall.com/9, perrymarshall.com/whitepapers, perrymarshall.com/gm and sign up to receive my free courses.

  (I might also propose that you buy the Definitive Guide to Google AdWords; or for $30/month join Renaissance Club, there’s some really good stuff in both post-sale sequences.) But anyway…

      You will want to use a different email address for each list you get on so you know which list is responsible for the messages you receive. 

      Read and respond to each message as you normally would. 

      Over the next two years and eight months, you will then receive most of autoresponder messages that we’ll be discussing in the seminar.   

      Some time around May 2011 you will have received all the messages.  You can then study how the whole thing was put together. Won’t cost you a thing.   

      But if you’re a Return-On-Investment type of person, there is a much faster way… 

A Seminar Where The Instructors Do The Work With You 

      You can come to my Chicago seminar and get all those messages at once, on a CD. With a thorough explanation of how all of it fits together. 

      You’ll also get 25 email templates – for 25 specific structures that achieve 25 different outcomes that matter a great deal in the game of persuasion and trust building. 

      The templates are just the warmup.  Because the main attraction is, I’ve hand selected a team of star copywriters who will sit down with you and write 10 autoresponders for you.  You can look over their shoulder and dialogue with them as they write.  

      They’ll quiz you about your business and your customers, they’ll explain every persuasive element, they’ll endow your copy with magic words.

Guarantee: If this isn’t the most instantly profitable seminar you’ve ever attended, come to me by noon on Sunday and I’ll give your money back.      

Please note: Because I am maintaining a 3:1 ratio of students to faculty, only 30 people are allowed to register for this seminar.  When it’s full, it’s full.  No further registrations will be permitted. 

Bring your sales letter to the optional FOCUS day and we’ll fix that, too: 

      I’ve added an optional 3^rd day. Only 11 people are allowed to attend the Monday session, because of the intense personal attention you will receive. Two students per copywriter. You’ll get a hot seat and we’ll re-work your copy, adding magic and seduction.  You maybe even walk out with a business that’s been instantly invented by a single brilliant insight.

      Options and Pricing:  

      The cost of this seminar depends on how quickly you respond. The graduated pricing schedule is as follows: 

2 Day Autoresponder Workshop September 27-28: $3995 

Because I have just begun taking registrations, the price today is $3995. To secure this low price, you will need to register immediately. 

Click Here to Register 

2 Day Autoresponder Workshop 9/27-28 + 3^rd FOCUS Day September 29: $6995 

Because I have just begun taking registrations, the price for the workshop that includes the FOCUS copywriting day is $6995. To secure this low price, you will need to register immediately. 

Click Here to Register 

Is A Great Sales Letter Really Enough? 

      Years ago Dan Kennedy famously said, “One good sales letter can furnish you with a comfortable lifestyle for years.” 

      This is almost true. True enough that I would say about half my income during the last five years is directly attributable to three or four sales letters.  Believe me, there is definitely such a thing as a million dollar sales letter.  I’ve written several. 

      But a sales letter working alone is like an 8-cylinder engine with half the spark plugs yanked out.  The part that gets left unsaid is the supporting elements. Naturally you have to have a traffic source.  Google ads, organic listings, affiliates, whatever. 

      But especially email. The trust-building touches, the spice and personality, the varied angles you take with your sales message.  The STORIES.   

      Because even if you try, you cannot fit everything you’d like into your sales letter. It couldn’t all possibly fit and still be organized. Most of my customers sell sophisticated products. There are probably dozens of stories you could tell, and almost no one is going to read them all at once. 

      You sure can parcel them out over time.  Send them in memorable snippets that take only a minute to read.  Here’s an example: 

Dear FIRSTNAME, 

   April 19, 1775:  The shot was fired that was heard 'round the world.   

   At the Battles of Concord and Battle Road in Massachusetts, the British met a surprising militia formation of American farmers. The Redcoats marched in plain view while colonial minutemen hid behind every house, tree and fencepost. 

   The score: Americans lost 93, but the British lost 273.
It was a humiliating start to a war they would eventually lose. 

   That's Guerilla Warfare, my friend.  Traditional warfare is "playing by the rules," but Guerilla warfare means re-defining the rules, even as the game is being played. It's tossing conventional wisdom out the window and becoming your opponent's unseen enemy. 

   Every week I talk to people who are sick and tired of playing by the rules, and not winning nearly as much as they could or should. 

   They're sick of pulling that black checkbook out of their top desk drawer, giving money to some media rep and not knowing if that money is coming back, when it's coming back, or how they'll ever know. 

   They're sick and tired of dialing for dollars every day, trying to get in to see prospects who need what they have but aren't willing to listen to "just another peddler." 

   They're sick and tired of competing only on the basis of price, when they know that what they sell is worth far more than what they ask for it. 

   In marketing, the old rules go something like this: 

-"You've just got to get your name out there." 

-"Make more phone calls than you made yesterday." 

-"You have to prove to your customer that you're willing to work harder, drive more miles, and bend over further to get his business." 

   Today, those rules are a recipe for suicide.

   Here's what some of the NEW rules are: 

-When you automate the most labor-intensive parts of your sales process, you only have to spend time with people who are ready and willing to buy something from you 

-Every marketing and advertising dollar you invest is held accountable for ROI.  It comes back to you with friends attached. 

-All that Madison Avenue talk about "branding" and "image" is a bunch of BS.  It doesn't work.  It's a waste of money.

But... when your advertising really works, it's the best place to invest your money, period. 

-You can become a well-known expert, even a celebrity within your industry, by exercising the power of media and publicity.  When you have that kind of status, it becomes easy to get appointments and close sales. 

   Watch for the Guerilla Marketing packet in the mail -- and stay tuned for future updates. 

To your success, 

Perry Marshall 

      See, that story really hooks people, but it never would’ve fit in the sales letter I wrote for this product. It also couldn’t be fit on my Guerilla Marketing CD, which was already nearly 80 minutes long to begin with. 

      You have rarely said everything that you really needed to say, or could say.  Even a 20-pager only tells the main part of the story. 

      If you can tell those other tidbits in an interesting way, in time you’ll have an opportunity to cover every base, every objection, every reason for buying. 

      Here’s the secret reason why this is true: Have you ever met, say, a music fan who knew “everything” about, say Jerry Garcia or Jimi Hendrix or Jimmy Buffet?

      They know literally a thousand stories about the guy.  The tale about the security guard incident in Haight-Ashbury in 1982 and the backstory behind the bizarre album art.

      How did they pick up all those stories? 

      One at a time.  

      (OK, maybe in lots of ten or twelve with a bunch of other Dead Heads driving home from a concert.) But mostly those stories were absorbed in little dribbles. 

      There is NO SUCH THING as a Jerry Garcia biography that contains all those stories.  It’s only got the best ones. 

      But raving fans want to hear ALL the stories.  Not all at once, but while they’re scratching the Grateful Dead itch, while the itch is happening. 

      The marketing equivalent to raving fans is what I call the hyper-responsive customer.  This is the customer who buys everything, reads everything, goes to everything, does everything. 

      This is only 5% of the customers but if you treat them properly they produce 50% of your income.  They are your power base.  And autoresponders are uniquely capable of communicating your own “Jerry Garcia” stories. They feed your fans.

Photo courtesy twincitiesphotooftheday.com

      The beautiful thing about email is, you can nudge your hyper-responsive customers and stimulate their itch at will. And you can do this on an automated schedule. 

What This Seminar is NOT 

      Most Internet seminars consist of a series of 90-minute, “information-lite” presentations that are really product pitches. Six, eight, ten speakers, one right after another.  A shotgun circus. This is no such animal.  

      My customers expect more from me than that.  There would not possibly time for a series of product pitches at this seminar anyway, because we’ve got a lot of work to do. Don't come unless you're prepared to roll up your sleeves and work. Get some sleep too, because you'll be exhausted.

• Three-fourths of the presentation time will be given by me, with occasional contributions from my team of copywriters.  Beyond that, only two three other speakers.
• Speaker #1: David Fagan, email delivery specialist from InfusionSoft, will explain email deliverability. This is what he’s covering:

* Email industry inside terms i.e. throttle, bounce, click through, track-able links, bulk mail, junk mail, spam, spam arrest, reputation, open rates, blocking, spam traps, unsubscribe, rate limiting, seed list, white list etc… how they affect you

* Subject Lines that get results without being flagged

* Opt-in, Double Opt-in and Email Confirmation

* How does or when can you get fined?

* ICANN Compliance

* IP & ISP standards for AOL, YAHOO, GMAIL and MSN.

* How fast can you improve deliverability rates?

David will also explain Infusion Software and its features (it’s what I use to manage my shopping cart, affiliate and email delivery functions) and yes there will be an opportunity to sign up.  You will not be relentlessly pitched by any means.

• Speaker #2: Dr. Glenn Livingston.  I originally didn't have Glenn slated to speak because he rarely travels.  But Glenn offered to speak and I'm delighted to have him.  Glenn is known for market research (and for his information products about strange animals like Guinea Pigs and Alpacas) but Autoresponders are, without doubt, his #1 secret weapon. Glenn earns complete and total confidence from his audience over time.

• 
• Speaker #3: Bill Bailey, a man with an utterly fascinating story.  Bill attended one of my 4-Man Intensives in fall 2007 and he’s a Gladiator Club member.  On the 4^th of August I got this personal email from Bill:

Perry, 

I'm willing to bet you have never received a letter like this from one of your clients. 

I just returned from 3 weeks in Greece and Spain and you sent this out 2 days after I left.  I saw it when I checked my email in Mykonos but waited to reply till now. 

You know my business. 

I already knew that I could take 3-week trips to Europe and my business would do just fine.  Of course, I would check my email every day (I don't bring my laptop anymore... I either use the internet room in the hotel or a local internet café) and respond to any "emergencies" but that was about all it took. 

However, the ultimate test was when I went 3 months without email... indeed 3 months without the internet or even a computer... courtesy of the American taxpayer in federal prison! 

I have never discussed this with you but March 30-June 28, 2007 I spent in the federal prison camp in Pensacola.  Long story but basically I was a little too aggressive in some of my data collections methods and got the attention of the FBI (!) and next thing I know I'm being indicted and sent to prison (not to mention the $700K in legal fees and $150K in restitution.. ouch!).

I prepared for my little ‘vacation’ as best I could and, you know what, my business ran just fine without me.  I made just as much money in prison as I did OUT of prison.  Plus my personal expenses were a lot less! :)  I had no access to the internet whatsoever for 3 months.... I had my customer support girl in Florida answering phone calls and emails... that's it.  I was able to talk to her occasionally to find out how my sales were doing but I really couldn't do much to run my business. 

My wife continued to live her life (minus me of course) just as she did before.  I did not suffer from any of the collateral consequences that many ex-inmates suffer from (such as difficulty finding employment... I decided not to fire myself). 

And I also found a new calling... writing about life in prison and our bizarre federal legal system. 

I started a blog (www.60733066.com) a week before I entered prison (60733-066 was my inmate id #). I spent about $5K in Google ads during my 3 months in prison to drive traffic.  I would write my observations on paper and send them to my wife who would then enter them to the blog.  Once I got out, I was able to continue it myself.  I think you might find it rather interesting reading.  Of course you have start at the end to start at the beginning since the posts are in reverse chronological order. 

Bill 

      You will surely wonder, why on earth am I asking Bill to come and speak at my seminar? 

      Three reasons: 

1. It is literally THE most fascinating customer story that I have encountered in seven years of consulting. And it’s got a great punch line: In three months he spent a grand total of 100 minutes on the phone managing his auto-pilot business. (Prisoners’ phone minutes are parceled out very carefully in a Federal penitentiary.) Equating to an income of something like $100,000 per hour.  Truly a man working ON his business, rather than IN it. "Marketing On Autopilot" at its finest.  Wouldn’t you say? (Hey, I wasn't kidding about the autopilot part!)
2. In ANY room full of entrepreneurs, there is always going to be SOMEBODY who's run into problems with the government. Yes, occasionally even big problems like this one.  Doesn’t matter ‘how clean your nose is’, either. Because even if you're as honest as Abe Lincoln, it is still impossible to live and breathe in the United States and so much as get out of bed and brush your teeth in the morning without violating some law, somewhere. Bill unfortunately breached a little-known Federal law related to data collection and one day at 6 o’clock in the morning, seven FBI agents pounded on his front door.  Bill is going to share his experience and provide information that will help you avoid any unanticipated ‘vacations’ in your business.
3. This was the ULTIMATE test of ATTITUDE. (Ya think?) Of Bill’s resolve, of his mettle, of his spiritual, mental and psychological toughness. You think you’ve got probs?  Try coughing up $850,000 for fines and litigation expenses and spending months in prison.  I think most people would take their own problems back, thank you very much.