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Come to my Autoresponder Workshop September 27-28 in Chicago, where I’ll give you 25 turn-key email marketing templates, a 175-message, 2+ year swipe file from my own proven sales system, and I’ll divulge my entire email marketing strategy to a maximum of 30 people.

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THE BEST PART: You’ll look over our shoulders as my hand-picked team of professional copywriters writes 10 custom autoresponder messages just for you. We’ll upload finished emails before you get on the plane to go home, making this the most instantly profitable seminar you’ve ever attended, or your money back. 

Plus: 

Bring your sales letter to the optional FOCUS day and we’ll fix that, too.

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Click to register right away* 

*Because I am maintaining a 3:1 ratio of students to faculty, only 30 people are allowed to register for this seminar 
 

Dear Marketing Professional: 

      The world is not as it appears. 

      Items that matter least become front-page headline news, while things that urgently impact you barely get a mention. 

      (Why should anyone care what beer Jessica Simpson is drinking?) 

      Most folks are sheep wearing pants and dresses, squandering their precious time on fluff and nonsense.

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      A more enlightened minority gets on with more important matters. 

      So it is marketing online.  Somebody’s always hawking some new thingie, like some shell game about, say, how to get your Google ads for free. Or how to make money from home being a mystery shopper. 

      Yeah, whatever. 

      But the true professionals in this business see things a little differently.  They know that any real solution to a marketing problem must address the most fundamental issue. In the opening of this letter I addressed you as “Dear Marketing Professional” – one who deals with reality as it is. 

      If you’re a true professional in this business you know the most fundamental issue in any marketing operation is quality and quantity of contact. BOTH elements are crucial. 

      Case in point: 

      People think I’m “the Google AdWords guy” because I’m the best at Google AdWords.

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      They don’t know that the real secret is my mastery of email marketing and autoresponders. 

      I am quite serious about this. 

      Had I been lazy and relied on the one-step sale, you would have never heard of Perry Marshall. If I did what most people do, which is upload 2-3 mediocre autoresponder messages, I’d have a tiny little consulting company that hardly anyone pays attention to. 

      You don’t want either of those outcomes.  Consider the power of a well-engineered Autoresponder system:

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      So before you chase after yet-another social media strategy or hire some company from Manila to write you 67 poorly plagiarized blog articles, I would like to suggest that the fastest path to dominating your market is a properly architected Power Follow-Up Sequence. 

      Which is why I’m giving a unique Autoresponder Workshop in Chicago. If you achieve optimum quantity and quality of contact, you will have a superior level of traction with your customers.  No one will be able to equal your magnetism or your reach.  Rivals will be at your mercy.

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      This also adds a tremendous element of stability to your business as a whole. If you have a 1-year autoresponder sequence and suddenly you lose all your traffic for a week (let’s say your rankings suddenly drop or your ads get disapproved), your sales won’t drop to zero. 

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      They may hardly drop at all, at least in the short term. To the extent that such an interruption does impact your sales, you may in fact be able to compensate by hitting your list the very next day with a special offer, and you experience no loss at all.  

      This will only be effective, however, if you’ve built the level of trust and rapport that a well-designed Autoresponder strategy can give you.  

My Entire Formula, Explained 

      At this event I’m going to digest, de-construct and teach my entire approach to email and autoresponders to you, including a detailed examination of my own sales funnels and the hidden psychology behind them.   

      You’ll get a CD-R of every major autoresponder sequence in my sales funnel, every single email, the exact day those messages are delivered, and a look at how the various funnels are interleaved to create maximal customer involvement. 

      There’s even a way for you to get this part for free. 

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      Here’s how: 

      Go to perrymarshall.com/google, perrymarshall.com/9, perrymarshall.com/whitepapers, perrymarshall.com/gm and sign up to receive my free courses.  (I would also suggest that you buy the Definitive Guide to Google AdWords; or for $30/month you join Renaissance Club, there’s some really good stuff in both post-sale sequences.) But anyway…

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      You will want to use a different email address for each list you get on so you know which list is responsible for the messages you receive. 

      Read and respond to each message as you normally would. 

      Over the next two years and eight months, you will then receive most of autoresponder messages that we’ll be discussing in the seminar.   

      Some time around May 2011 you will have received all the messages.  You can then study how the whole thing was put together. Won’t cost you a thing.   

      But if you’re a Return-On-Investment type of person, there is a much faster way… 

A Seminar Where The Instructors Do The Work For You 

      You can come to my Chicago seminar and get all those messages at once, on a CD. With a thorough explanation of how all of it fits together. 

      You’ll also get 25 email templates – for 25 specific structures that achieve 25 different outcomes that matter a great deal in the game of persuasion and trust building. 

      The templates are just the warmup.  Because the main attraction is, I’ve hand selected a team of star copywriters who will sit down with you and write 10 autoresponders for you.  You can look over their shoulder and dialogue with them as they write.  

      They’ll quiz you about your business and your customers, they’ll explain every persuasive element, they’ll endow your copy with magic words.

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      Before you get on the plane to go home, your messages will be uploaded and working for you.

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      Guarantee: If this isn’t the most instantly profitable seminar you’ve ever attended, come to me by noon on Sunday and I’ll give your money back. 

      Please note: Because I am maintaining a 3:1 ratio of students to faculty, only 30 people are allowed to register for this seminar.  When it’s full, it’s full.  No further registrations will be permitted. 

Bring your sales letter to the optional FOCUS day and we’ll fix that, too: 

      I’ve added an optional 3rd day. Only 11 people are allowed to attend the Monday session, because of the intense personal attention you will receive. Two students per copywriter. You’ll get a hot seat and we’ll re-work your copy, adding magic and seduction.  You maybe even walk out with a business that’s been instantly invented by a single brilliant insight.

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      Options and Pricing:  

      The cost of this seminar depends on how quickly you respond. The graduated pricing schedule is as follows: 

2 Day Autoresponder Workshop September 27-28: 

First 10 registrants: $3995 

For the 11th through the 15th, the price increases to $4495 

For the 16th and above, $4995. 

Because I have just begun taking registrations, the price today is $3995. To secure this low price, you will need to register immediately. 

Click Here to Register 

2 Day Autoresponder Workshop 9/27-28 + 3rd FOCUS Day September 29: 

First 7 registrants: $6995 

Registrants 8 and 9: $7995 

Registrants 10 and 11 (capacity is 11): $8995 

Because I have just begun taking registrations, the price for the workshop that includes the FOCUS copywriting day is $6995. To secure this low price, you will need to register immediately. 

Click Here to Register 

Is A Great Sales Letter Really Enough? 

      Years ago Dan Kennedy famously said, “One good sales letter can furnish you with a comfortable lifestyle for years.” 

      This is almost true. True enough that I would say about half my income during the last five years is directly attributable to three or four sales letters.  Believe me, there is definitely such a thing as a million dollar sales letter.  I’ve written several. 

      But a sales letter working alone is like an 8-cylinder engine with half the spark plugs yanked out.  The part that gets left unsaid is the supporting elements. Naturally you have to have a traffic source.  Google ads, organic listings, affiliates, whatever. 

      But especially email. The trust-building touches, the spice and personality, the varied angles you take with your sales message.  The STORIES.   

      Because even if you try, you cannot fit everything you’d like into your sales letter. It couldn’t all possibly fit and still be organized. Most of my customers sell sophisticated products. There are probably dozens of stories you could tell, and almost no one is going to read them all at once. 

      You sure can parcel them out over time.  Send them in memorable snippets that take only a minute to read.  Here’s an example: 

      See, that story really hooks people, but it never would’ve fit in the sales letter I wrote for this product. It also couldn’t be fit on my Guerilla Marketing CD, which was already nearly 80 minutes long to begin with. 

      You have rarely said everything that you really needed to say, or could say.  Even a 20-pager only tells the main part of the story. 

      If you can tell those other tidbits in an interesting way, in time you’ll have an opportunity to cover every base, every objection, every reason for buying. 

      Here’s the secret reason why this is true: Have you ever met, say, a music fan who knew “everything” about, say Jerry Garcia or Jimi Hendrix or Jimmy Buffet?

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      They know literally a thousand stories about the guy. 

      How did they pick up all those stories? 

      One at a time.  

      (OK, maybe ten or twelve with a bunch of other Dead Heads driving home from a concert.) But mostly those stories were absorbed in little dribbles. 

      There is NO SUCH THING as a Jerry Garcia biography that contains all those stories.  It’s only got the best ones. 

      But raving fans want to hear ALL the stories.  Not all at once, but while they’re scratching the Grateful Dead itch, while the itch is happening. 

      The marketing equivalent to raving fans is what I call the hyper-responsive customer.  This is the customer who buys everything, reads everything, goes to everything, does everything. 

      This is only 5% of the customers but if you treat them properly they product 50% of your income.  They are your power base.  And autoresponders are uniquely capable of communicating your own “Jerry Garcia” stories. They feed your fans.

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      The beautiful thing about email is, you can nudge your hyper-responsive customers and stimulate their itch at will. And you can do this on an automated schedule. 

What This Seminar is NOT 

      Most Internet seminars consist of a series of 90-minute, “information-lite” presentations that are really product pitches. Six, eight, ten speakers, one right after another.  A circus. This is no such animal.  

      My customers expect more from me than that.  There would not possibly time for a series of product pitches at this seminar, because we’ve got a lot of work to do. 

 

      You will surely wonder, why am I asking Bill to come and speak at my seminar? 

      Three reasons: 

  1. It is literally THE most fascinating customer story that I have encountered in seven years of consulting. And it’s got a great punch line: In three months he spent a grand total of 100 minutes on the phone managing his business. (Prisoners’ phone minutes are parceled out very carefully in a Federal penitentiary.) Equating to an income of something like $100,000 per hour.  Truly a man working ON his business, rather than IN it. Wouldn’t you say?
  2. In ANY room full of entrepreneurs, there is always going to be SOMEBODY who runs into problems with the government. Yeah – problems like this one.  Doesn’t matter ‘how clean your nose is’, either. Because you can be as honest as Abe Lincoln, but it is still impossible to live and breathe in the United States and so much as get out of bed and brush your teeth in the morning without violating some law, somewhere. Bill had breached a little-known Federal law related to data collection and one day at 6 o’clock in the morning, seven FBI agents pounded on his front door.  Bill is going to share his experience and provide information that will help you avoid any unanticipated ‘vacations’ in your business.
  3. This was the ULTIMATE test of ATTITUDE. (Ya think?) Of Bill’s resolve, of his mettle, of his spiritual, mental and psychological toughness. You think you’ve got problems?  Try getting slapped with $850,000 of fines and litigation expenses and spending months in prison.  I think most people would take their own problems back, thank you very much. How does a person survive that kind of crucible? What personal and spiritual resources do you seek? How does your faith in anything hold up?  After you hear Bill’s story, you’ll know how to face any problem.  This is a talk you’re not going to want to miss.
 

RECAP: Here’s what you get…. 

-My team of professional copywriters will sit down with you and write 10 autoresponder messages, ready and uploaded before you get on the plane to go home. Your business is more profitable before the wheels touch the ground.

-You get 175 proven messages from my own sales funnels, with license to modify and use them for yourself

-You get 25 specific templates for the most important specific purposes of an autoresponder message

-Guarantee: If this isn’t the most instantly profitable seminar you’ve ever attended, come to me by noon on Sunday and I’ll give your money back.

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-Options:

2-Day Event As Described Above, limit 30 registrations: $3995.

3-Day Event; the 3rd say is a Sales Letter Hot Seat, where we re-work your sales letter. Limit 11 registrations: $6995. 

Click here to register for the 2-Day option $3995

Click here to register for the 3-Day option $6995