March 11, 2010
- 11 realities of marketing in 2010. Ignore them at your peril.
1. If you sell coffee as a commodity, it's worth 2 cents a cup. If you sell it as a good, it's worth 25 cents a cup. If you sell it as a service it's worth $1.00 a cup. If you sell it as an experience, it's $5.00 a cup. A 250:1 difference between commodity and experience.
March 9, 2010
- It's NEVER too late for a comeback
I just returned from Maui Hawaii, 100+ customers from a dozen countries face to face and palm to palm for 3 days. It was immensely energizing to shake everyone's hand and hear war stories and spend time together.
In that conference room you heard every kind of story you can imagine. There were people there who literally made a million dollars last month. There was probably somebody who LOST a million dollars last month. I have no doubt.
February 27, 2010
- Want Free clips of my "Tsunami Seminar" this week?
The Maui seminar kicks off Monday morning March 1 and I'm flying to Hawaii as you read this.
Our seminar was ready to go, and then…. Chile had an earthquake and Hawaii was suddenly threatened with IMMINENT DESTRUCTION.
My SEO guy, Donovan Kover, narrowly escaped to safety on the side of a volcano. He waited with baited breath as the deadly waters poised to strike him dead.
Then….
- PJ Eby: The Leverage Point & the Million-Dollar Question
I'd like to direct you to a groundbreaking 2-hour interview Jack Born and Bryan Todd did with PJ Eby. PJ is a mindhacker extraordinaire and I love his "engineering way" of slicing through mental cobwebs.
We've posted a 2+ hour interview in the Renaissance Club members' area. You can get the highlights for free here.
In the interview PJ tells you:
February 24, 2010
- Affiliate Keyword Matchmaking: CashKeywords
In the Affiliate Bonus Module for the 2010 Definitive Guide to Google AdWords, I interview an affiliate marketer known as "Mr. X." He tested something like 200 different affiliate offers before one hit pay dirt.
Now he enjoys a strong 6-figure income and he quit his attorney job several years ago.
Yet….had there not been a gal right there in his own law office who was making a cushy affiliate income on the side (and driving a BMW), he would've thrown in the towel long before he achieved success.
February 22, 2010
- You're awesomer than you think you are.
Last night, after an exhilarating, exhausting Sunday, my buddy Nathan and I went out for burgers at 10pm. We were relaxing and unwinding at Bar Louie, bantering, philosphizing, solving the problems of the world.
Nathan says, "What if we're aweseomer than we think we are?"
I smile and look at him. "Yeah… what if?"
February 20, 2010
- The gigantic horrible lie about education
Most of us are walking around with a set of lies in our head that we're only beginning to unravel.
Everything I'm about to share with you, you've already known all your life, at some deep level. Today, the confirmation you were looking for:
February 16, 2010
- Engineers and Geeks in Marketing
Back in my "baloney sandwiches and ramen soup" days I was an engineer and I knew I wanted to succeed in sales.
Engineering all by itself was too boring and tedious. My paychecks as a salesman were really SKINNY. I felt like a total misfit. A 2-headed monster.
One time I had lunch with a head hunter.
- #1 Secret of Successful Google Ads
I've studied a LOT of successful Google ads. Rich Stokes' company AdGooRoo systematically compiles data on Google ads.
And there's one ingredient I've seen in more successful Google ads than anything else. Do you know what it is?
February 15, 2010
- Writing Emotional Google Ads
The power of your ads has a LOT to do with how fast they bypass "thought processes" and nail core emotions.
This is precisely why there are so many ads on TV with scantily clad women. Cleavage bypasses all thought and strikes core emotions hard-wired in men.
February 11, 2010
- Hitler Gets Google Slapped
The Führer's affiliate program plans get foiled.
- New way to boost your Google AdWords CTR – FAST
Are your Google ads stuck at 1.7% or 3.1% CTR? Would a 5.5% or 8.7% CTR bring a flood of new customers and save you money?
The #1 way to punch through the AdWords wall is to BREAK A RULE.
* A famous "Rule" of Google is that your keyword must be in the headline of your ad.
February 10, 2010
- Bionic Google Ads: Thursday Teleseminar
Most people are stuck in a Google Ad-Writing RUT. Most markets have B-O-R-I-N-G, predictable ads.
Most people are frozen at 2.4% CTR. You know that a 5.5% or 9.5% CTR would push you straight to the top but you don't know how to pull it off.
I've developed a NEW method for generating Bionic Google ads with amazing CTR's. I call it "The Swiss Army Knife." It's systematic, it's scientific, and it's endlessly creative.
February 8, 2010
- "Stay at Home" Version – Maui Elite AdWords Summit
Now you can attend the Maui seminar from home! (…)
February 4, 2010
- AdGooRoo & 36 Million keywords – today, 2:30pm CT
Imagine that you could track the history of all the advertisers on Google and know whose ads were showing where. Not just today but also on November 13, 2009 and July 6, 2008 and April 26, 2007.
Imagine that you had this information on 36 million keywords.
Now….imagine that starting in 2010 you also had Google ad data for millions of web pages across the Content Network.
*Might that information reveal any untapped opportunities to you?
February 3, 2010
- 15 Copywriting Gems that changed World History
Words change the course of history. They alter the very consciousness of mankind.
Words are keys that unlock new realities. When the right words get planted in the soil of humanity, they world is changed forever. Yes, ignorance is bliss… but you can't un-learn a truth.
Consider these words, and how they've literally changed the world:
February 2, 2010
- Writing Google Ads: Escape the Rut
Most people think they've tested 20 ads. Actually they've just tested 2 ads 10 times.
Most people have never explored the possibilities of what they might say in a super-effective Google ad.
In Orlando at Roundtable last week, Howie Jacobson (author of "Google AdWords for Dummies") walked us all through an ingenious small-group brainstorming process.
January 28, 2010
- Friday: Ads that follow your prospects all over the web
At 2pm Central Time Friday January 29, Jonathan Mizel is going to join me on a teleseminar and he'll explain:
- Left-handed marketing secrets
Whenever you target a certain niche of people for a specific type of product, you ALMOST ALWAYS find those customers also share some odd, otherwise unpredictable idiosyncrasy.
The ability to recognize this separates the men from the boys in marketing. Today, three examples:
January 26, 2010
- An apology of sorts
If you spend more than $5000/month on Google traffic then I owe you an apology.
The apology is:
