In Google’s Content Network, 1% of the advertisers get ONE FOURTH of the clicks. What happens if YOU enter the top 1%? Starts Wednesday April 14th.

In 4 Weeks Time, Zen Master Shelley Ellis Will Put You in The Top 1% of All Advertisers on Google’s Content Network.

Discover How To Get 1,000, 5,000, even 50,000 Clicks Per Day – For LESS Money Than The Other 99% Pay.

Grab up to 500% more targeted traffic for less money with “The Queen of the Content Network,” Shelley Ellis.

PLUS: Special focus on Mobile Advertising – it’s for REAL and it’s exploding

Dear AdWords Advertiser:

Many things have changed in the 7 years I’ve been teaching Google advertising. But there are 3 things I’ve come to count on…

• Competition will increase dramatically year over year
• Google gets more demanding and more “slap happy” every year
• The winners in every market make MORE money and are MORE feared by their competition with each passing month.

The difference between the winners and the losers grows wider and will continue to do so. Furthermore, “throwing money at the problem” continues to be less and less effective.

Placement Targeting is a game of finesse. NOT brute force.

Bad news for the bottom 99% of advertisers. But it’s GOOD news for the top 1%. The fabled Jet Stream – the coveted space where Google ads show seemingly everywhere – there’s never been more traffic available from the Jet Stream than there is right this very minute.

Mobile Advertising has been the subject of all kinds of predictions that sounds like MBA school market research reports. But now it’s for real. Real businesses can target real customers that buy real merchandise via mobile phone. And it’s not just restaurants anymore!

The brick & mortar world is gasping for breath but the online world continues to flourish. Yes, there’s a recession and everybody’s feeling it to some degree, but I still have LOTS of members who are achieving record sales and profits. It’s possible for you, too.

YES, you can still win with AdWords search advertising, but it’s war.

I recommend bringing a helmet when you show up for battle.

The area of AdWords that’s far less competitive, generates WAY more “qualified” traffic for some, and costs substantially less than search, is THE CONTENT NETWORK.

Content is less competitive because it’s a mystery to the average bear. If running a Google AdWords search campaign is like flying an airplane, then managing Content is like flying in fog. But if you’ve got radar, sonar, and Shelley Ellis in your Control Tower, it doesn’t matter if your windows are painted black. You’ll still out-maneuver everyone else.

You’ll fly while everybody else is grounded – even in thick, otherwise impenetrable fog.

Your Future Success May Hinge on this Factor

For years, the content network was merely a toy for us hardcore PPC advertisers. We slaved over our search campaigns for weeks, getting them just so, checking them every day, every hour, every minute. Running the results through 15 different kinds of software…

…and then we’d try to piece together a content network campaign and cross our fingers and hope for the best.

Gladly, those days are over. The Content Network is super-sophisticated. Google has more than 50 patents related to it. So if you plan to ignore the content network and focus solely on your precious search campaigns…you’re opening yourself up to disaster. And missing out on a golden opportunity that is shining through the fog.

Content Network Secret Weapon: IMAGE ADS

Over the summer I took one of my text ad campaigns in a particular niche – which had been running for 4 years – and developed a series of banner ads.

In combination with some of the tricks I learned from Shelley, I began testing these ads and within 2 months I nearly TRIPLED my traffic, and at the same time cut my Cost Per Click nearly in half.

I’m telling you, there’s a ton of traffic on the Content Network!

When someone says, “Banner ads,” most people picture an AT&T Long Distance ad appearing at the top of AltaVista 10 years ago. Purge that image from your mind.

2010 will be the Year Of The Banner Ad. Here’s why:

• Pixel for Pixel, image ads can always outperform text ads – because of the added advantage of color and texture. There are infinitely more things that you can test.
• Only 5% of Google advertisers even use image ads (and I’m probably being generous) so there’s a lot less competition
• All of the targeting capabilities that Google has for text ads, also apply to image ads. So every single thing that Shelley teaches you can be incorporated into your image ad campaigns
• Only Content allows image ads, not search!

I’m telling you, there’s a new Gold Rush coming and you can get in well ahead of it. Mark my words – there’s going to be an EXPLOSION of image ads in the next year and if you’re ahead of the curve, then your ship will rise with the tide.

Ask Yourself These 6 Questions
to See if You’re Serious about Your AdWords Future

1. Would you rather HOPE your best prospects search on the keyword you’ve bid on…or KNOW they’ll see your ad on a website they likely visit regularly?

2. Would you rather spend $3 per click or $1.25 per click? 30 cents a click or 13 cents a click?

3. Do you spend most of YOUR time online searching on Google…or browsing websites? Why would you expect your prospects to be any different?

4. Would you rather fight it out with tens or hundreds (or THOUSANDS!) of other keyword bidders…or with just a handful…or NONE? (Seriously, there are places in the content network – one of them that gets millions of visitors per day – where most of the time, there are ZERO advertisers who make it ‘over the threshold’ – Shelley and I will explain it to you, with an exact strategy for filling that void. This specific traffic source got me 47,954 clicks between May 1, 2009 and November 1, 2009. That’s almost 100,000 clicks per year.

5. Would you rather keep flinching and twitching waiting for your next Google slap, or advertise in a less violent arena where quality score slaps are far less frequent and bruising?

6. Would you prefer to have your ad seen by 1000 searchers every day…or by 100,000 website visitors every day?

OK, I’ve made my point. It’s a no-brainer. If you know how to exploit the content network you can be MORE PROFITABLE than the average search-only advertiser.

If you know what you’re doing.

Shelley Ellis, Your Sherpa Guide Through the Cloudy Peaks of the Content Network

…That undiscovered country from whose bourn no traveler returns, puzzles the will and makes us rather bear these ills we have than fly to others we know not of…

-William Shakespeare

But the content network has always been that amorphous, hazy realm. You know that there is highly-targeted, low-cost traffic to be snagged there…you’re just not sure how to get it consistently.

Shelley Ellis has cracked the code on the content network. She is my go-to advisor for all things content. I can say without hesitation that she is as much a bona fide “guru” of the content network as we here at Perry Marshall & Associates are experts on the search network.

Finally, someone is bringing X-Ray vision to this previously impenetrable traffic and revenue source. And, in our “Content Network Boot Camp”, Shelley will be bringing her x-ray tools, her fog lights, her lanterns….every trick and tool she has to help you peer through the clouds and lead you step-by-step to your share of the targeted, low-cost/high-converting traffic just waiting for you inside the content network…

…before your competitors get their hands on it.

Here are some of the secrets Shelley will share:

• How something you do every single day in your search campaigns can KILL your content campaigns…making you start all over. Avoid this at all costs.
• Ad Position: Why you DO NOT want to be #1. Where you DO want to be. This strategy alone could save you thousands – for some people, hundreds of thousands – of dollars in ad expense per year.
• Why you shouldn’t use the same ads on search and content.
• How to tell if YOUR industry is “slap ready”. (BEFORE you get slapped.)
• Step-by-step instructions on how to set up a killer content campaign in under 60 minutes…not 6 hours!
• Google’s formula for placing your ad is Ad copy + keywords + landing page = placement. How to exploit this to get your ad placed when and where you want it.
• Shelley’s bid formula for getting the MOST traffic for the LOWEST cost
• When a LOW cost-per-click can murder your conversions.
• How to get your ads on high-traffic websites without paying through the nose.
• When to use “CPM” (Cost Per Impression) advertising and when to avoid it.

If you’re an affiliate, this is crucial!

Google doesn’t like affiliates.

This isn’t entirely true – Google has its own affiliate network, after all. But Google is trying to maximize their market share, and users complain to Google about affiliate links. So in any case, if you’re an affiliate and you only know search, your days are numbered. The Content Network is much less affected by Quality Scores and many affiliate offers are simply better candidates for Content than for Search.

If you are an affiliate marketer using Google AdWords as a traffic source, you MUST master the Content Network! It is essential for your survival. I’m not being dramatic, I’m not hyping the situation. It’s the simple truth.

IMPORTANT NOTICE before I tell you about my Rockin’ Guarantee:

This course does focus on strategies for cutting costs and optimizing budgets but it is not a strategy for finding penny or 5 cent clicks. That doesn’t mean that there are not clicks out there for less than ten cents but this course does not focus on that specific bidding strategy.

This course is not for someone who’s only spending $200 a month on advertising. Google is constantly testing your ads on different landing pages and to different audiences and if you are not willing to spend at least $20 a day, it will take you much longer to optimize your account and learn from the traffic Google is sending you. If you’re spending less than $600 and don’t intend to ramp that up, this is not for you.

Google is tougher on some industries than others. There is certainly value in this boot camp for any industry but you need to understand the risks if you are just getting started with Google and you are in one of the industries that Google pays more attention to. We are also aware that some industries are not listed (weight loss for example) but are nonetheless under scrutiny. If you have doubts, do some homework on Google slaps and see if your site or product falls into one of those categories.

And now my MY ROCKIN’ GUARANTEE for all First-Time Shelley Ellis Students: If you do the simple assignments we give you in the course and document your progress, we guarantee you’ll achieve at least 3 of the following 4 things or your money back: [ ] You’ll increase your content traffic a minimum of 50% [ ] Your click cost on the content network will drop a minimum of 20% [ ] Your conversions on the content network will increase a minimum of 50% [ ] Your cost per conversion on the content network will drop a minimum of 20%

“OK, I KNOW MY BUSINESS IS RIGHT FOR THE CONTENT NETWORK…WHAT’S THE BEST WAY TO GET STARTED?”

• The Advanced course (starts April 14th) will bring your knowledge and skill to the top 0.5% of all Google advertisers.

- SORRY–THIS COURSE IS SOLD OUT -

Register for Advanced / Silver (Starts April 14th) $995

Register for Advanced / Gold (Starts April 14th and includes 2 Team Action Group Calls & 2 Personal Calls with Shelley) $1495

“I HAVE EXPERIENCE WITH THE CONTENT NETWORK AND NOW I WANT REALLY PUT THE HAMMER DOWN ON MY COMPETITION…”

Shelley shows you how to sharpen your content network advertising into a lethal competitive weapon.

• How to use category targeting
• Why and when to use subcategory and page targeting
• Not reading your reports? That’s the fastest way to empty your wallet. What to look for daily, weekly, monthly.
• Navigating Negatives…how to use negative keywords to “cut the crap”
• Identifying and Eliminating Garbage Sites
• How to Wield the Category Exclusion Tool
• Categories as Site Exclusions
• Evaluating placement reports to promote winners and cut out losers
• Finding your hottest placements
• The keys to good site exclusions
• Category exclusions explained
• What to watch for with geo exclusions
• Pitfalls in top-level exclusions
• How to Test Ads (Rotate? Optimize?)
• Display ad secrets
• The importance of ad-to-landing page synergy
• How to use the display ad builder
• Becoming proficient with the Adsense preview tool

“I’M ALREADY EATING MY COMPETITION’S LUNCH ON THE CONTENT NETWORK AND NOW I WANT TO BECOME A TRULY WORLD-CLASS CONTENT NETWORK ADVERTISER”

ADVANCED COURSE (Starts April 14, 2010): Shelley pulls out the big guns…

• Advanced strategies for keyword themes
• How to extract maximum results from Google’s formula: Ad copy + landing page = category
• Ultra-Advanced ad copy strategies with Perry Marshall – including his ENTIRE Jet Stream swipe file
• Enhanced online campaigns
• Demographic targeting
• Beware of placement targeting: Why it can be the MOST expensive way to advertise on the content network!
• Advanced placement targeting (one placement vs. multiple placements!)
• Advanced tracking
• Advanced optimization and filtering
• Using AdWords Editor shortcuts for managing accounts
• Advanced Excel spreadsheet tricks for placement reports
• Trouble-shooting Traffic problems
• Video ad strategies
• Mobile ad strategies:

  • Google’s commerce vision (YouTube video reference)
  • Non-mobile optimized traffic conversions
  • Wordpress plugin to convert to mobile friendly sites
  • Google’s mobile ad preview tool
  • Google’s mobile keyword search tool
  • Google’s phone extensions (click to call)
  • Google’s placement tool for targeting mobile placements
  • Tracking and analytics
  • App-vertising (ad opportunities in mobile apps)
  • AdSense for mobile (in beta)

• Beyond Google

MY ROCKIN’ GUARANTEE: If you do the simple assignments we give you in the course and document your progress, we guarantee you’ll achieve at least 3 of the following 4 things or your money back: [ ] You’ll increase your content traffic a minimum of 50% [ ] Your click cost on the content network will drop a minimum of 20% [ ] Your conversions on the content network will increase a minimum of 50% [ ] Your cost per conversion on the content network will drop a minimum of 20%

What people are saying about Shelley:

Jan Rose Distel from California – “Shelly knows her stuff and I felt more confident dealing with Google and setting up my campaigns. I’m certain that you are a top professional in the Placement Targeting arena. You did an excellent job of providing an overview of Google Placement Targeting and some of the key principles/strategies that a marketer will need to understand.”

Glen from Montreal, Canada – “The breadth of knowledge was amazing. There were more topics covered than I thought would be. No matter how much experience you have with the Content Network, you will learn something.”

Kevin from Jackonsville Florida – “The best training available on the content network, period.”

Laura from Dallas Texas – “This program introduced me to a new way to use Google adwords that I was not even aware of. It also gave me step by step action items that will make my campaign a success”

Nadeem Chaudhry – “The training and content of it are of expert quality. The way in which it has been organised is superb. The formats of delivery, online video playback, downloadable PowerPoint and audio, add real value. I do honestly believe you have a FIVE STAR training course.”

_______________

“Rhonda (Shelley) Ellis is simply the *BEST* at what she does, and there’s nobody who can top her approach, her expertise in the field, the integrity of her work and the expeditiousness that she applies to real-world business marketing decision making. She (and her firm) ranked us orginally from the #34th comptetitor within our retail domain all the way to #1 within a very short period of time. She blended time trusted tactics with real world thinking to achieve marketing results we’d never been able to achieve without her. She is truly a gem. If a firm is interesting in Shelley’s background to make them part of their team (or) to consult out her expertise as we did, it’s not only an excellent decision to do so but also one you will be amazed at with the results. When Shelley first engaged with our company, Rossi & Rovetti, we were an old fashioned retailer with a minimum web presence grossing $130k/year. We’re now the hottest selling brand in our geography grossing over $1.2MM this year with clear views into the $2MM mark net year. Shelley, we can’t thank you enough. I STRONGLY recommend Shelley Ellis! If anyone has questions, feel free to ask them! Gratefully yours, Jason Principal Rossi & Rovetti, Inc. www.rossirovetti.com 415-397-5311 jbraatz@rossirovetti.com” May 11, 2008

Top qualities: Great Results, Personable, Expert

J. Braatz Family Owner, Rossi & Rovetti Flowers

“Shelly is hard working, professional in all ways and has a keen understanding of the value of customer service and how to deliver it. She has never disappointed me in her work ethic or her work product deliverables.” May 30, 2008

Steve McHargue, CIO, Jackson Walker LLP

NOTE: Content Traffic is not for everyone. Find out if it’s a match for you. Here’s a few easy ways to check:

1) The Content Network will not work real well for you if…

• If there are few other websites in your category. Or the websites in your category are not likely to run AdSense on their sites. High end Business-to-Business / Corporate products and services do not usually excel on the Content Network.
• If you sell a product that people buy only when they specifically know they need it. For example, you sell a machine part that gets replaced once every 5 years and it would be totally useless to anyone else and under any other circumstance. There will be far less traffic available on content than search for this kind of product.

2) The Content Network will only be modestly productive for you if:

• People have to already understand your product and be in a specific mindset before they would even consider buying it
• You already know that it’s very hard to create a new conversation with a customer if it’s not already in motion

3) The content network is better than search for you if…

• If you are an affiliate (especially if your site doesn’t have a huge amount of original content)
• If your target customers aren’t searching because they already know where to shop or hang out. Examples: If you bid on the word “Yoga” in SEARCH, you’ll only get Yoga beginners. You won’t get hard-core Yoga practitioners because they would never search the term “Yoga.” This is also true of, for example, people who do Home School, or Martial Arts, music and art lovers, or devout followers of any religious or political cause.
• If you already have a front-end sales funnel that is able to ‘bring the customer into your fold’ – because you know how to sell a customer over time instead of depending on them

Situation: A devout Christian would hardly ever type “Christianity” into Google. On search, that word will only get you high school kids writing research papers. To reach that devout person, you would have to target hundreds or thousands of long-tail phrases, i.e. [purpose driven life by rick warren] or [pope benedict encyclical] to reach her on search.

But the biggest problem with Search is, if your product doesn’t have anything to do with Rick Warren or the Pope, you’ll get lousy Quality Scores and Google will slap you. On Content, however, you find the places where she hangs out – and Google will help you put something she’s interested in, in front of her. Conversion rates can be high and the cost per acquisition low.

4) The content network will produce a LOT more traffic than search if:

• Your product scratches an itch that is always boiling beneath the surface
• Your product is an impulse buy item
• You’re direct linking to an affiliate product
• People don’t know they need your product until they see it (therefore they never search for it)
• Your product addresses a problem your customers know they have, but they don’t know they need your product
• Your product bears any resemblance to the items in “The Supermarket Checkout Lane” – relationship advice; gossip; celebrities; predicting the future; politics and religion; fashion and beauty; arts, music, entertainment, business opportunities.

5) Crude but useful test…

Go to YouTube and type in a “very specific phrase” in quotes, a phrase that would be an excellent keyword for you to bid on.

• If fewer than 100 videos show up, you may not be a good candidate for the Content Network.
• If more than 1000 videos show up, you may be an excellent candidate for the Content Network.
• This is not a be-all end-all test but it’s definitely helpful. Examples:

154 results for “Metal Stamping Press” – barely more than 100 videos on YouTube. The Content Network will probably not generate a lot of traffic for Metal Stamping machines. (However the small amount of traffic you DO get may still be good quality.)

3,060 videos for “Sciatica” on YouTube – Sciatica back pain is probably a good topic to advertise on the Content Network

- SORRY–THIS COURSE IS SOLD OUT -

Register for Advanced / Silver (Starts April 14) $995

Register for Advanced / Gold (Starts April 14 and includes 2 Team Action Group Calls & 2 Personal Calls with Shelley) $1495